A data profile of the people who buy, follow and care about Freddie Mercury in Brazil — modelled from more than twelve digital signal sources. Freddie Mercury has an estimated audience of 3,851,966 people in Brazil.
The average Freddie Mercury fan in Brazil is 44.0 years old, balanced, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Paul McCartney, David Bowie, John Lennon, with strongest over-indexing on Paul McCartney (14.13× the country average).
Demographically, the Freddie Mercury audience skews balanced with an average age of 44.0, and over-indexes on personality traits such as Mindfulness, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Freddie Mercury fan in Brazil is balanced, around 44.0 years old, with strong Mindfulness tendencies and a notable affinity for Paul McCartney.
The key figures that characterise the Freddie Mercury profile in Brazil.
54.9% are female, 45.1% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 44.0 |
| Estimated audience size | 3,851,966 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 30% |
of the worldwide Freddie Mercury audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 19.1% |
| Brazil | 9.9% |
| Germany | 8.6% |
Where the Freddie Mercury audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rio Grande do Sul | ~300K | 1.36× | |
| 02 | Minas Gerais | ~500K | 1.18× | |
| 03 | Santa Catarina | ~200K | 1.12× | |
| 04 | Federal District | ~70K | 1.12× | |
| 05 | Mato Grosso do Sul | ~60K | 1.12× | |
| 06 | Pernambuco | ~200K | 1.10× | |
| 07 | Rio de Janeiro | ~400K | 1.09× | |
| 08 | São Paulo | ~1M | 1.08× | |
| 09 | Paraná | ~300K | 1.08× | |
| 10 | Amapá | ~10K | 1.08× | |
| 11 | Amazonas | ~70K | 1.05× | |
| 12 | Espírito Santo | ~80K | 1.04× | |
| 13 | Sergipe | ~40K | 1.03× | |
| 14 | Paraíba | ~80K | 1.01× | |
| 15 | Goiás | ~100K | 1.00× | |
| 16 | Alagoas | ~60K | 0.99× | |
| 17 | Rio Grande do Norte | ~60K | 0.98× | |
| 18 | Ceará | ~200K | 0.94× | |
| 19 | Pará | ~100K | 0.93× | |
| 20 | Roraima | ~10K | 0.93× | |
| 21 | Acre | ~10K | 0.92× | |
| 22 | Rondônia | ~30K | 0.90× | |
| 23 | Bahia | ~200K | 0.87× | |
| 24 | Mato Grosso | ~60K | 0.83× | |
| 25 | Piauí | ~40K | 0.80× | |
| 26 | Maranhão | ~70K | 0.78× | |
| 27 | Tocantins | ~20K | 0.76× |
The strongest cross-interests of the Freddie Mercury audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Brian May | Music & Radio | 18.74× | ||
| 02 | David Bowie | Music & Radio | 15.41× | ||
| 03 | The Who | Music & Radio | 14.98× | ||
| 04 | Poison (American band) | Music & Radio | 14.46× | ||
| 05 | Paul McCartney | Music & Radio | 14.13× | ||
| 06 | George Harrison | Music & Radio | 12.86× | ||
| 07 | Bee Gees | Music & Radio | 12.42× | ||
| 08 | Aerosmith | Music & Radio | 11.30× | ||
| 09 | John Lennon | Music & Radio | 11.13× | ||
| 10 | Extreme | Music & Radio | 10.64× | ||
| 11 | The Beatles | Music & Radio | 10.37× | ||
| 12 | Bon Jovi | Music & Radio | 9.73× | ||
| 13 | Queen (band) | Music & Radio | 8.14× | ||
| 14 | Pink Floyd | Music & Radio | 7.05× | ||
| 15 | AC/DC | Music & Radio | 6.58× | ||
| 16 | Classic rock | Music & Radio | 5.94× | ||
| 17 | Ira! | Music & Radio | 4.30× | ||
| 18 | Progressive rock | Music & Radio | 4.08× | ||
| 19 | Michael Jackson | Music & Radio | 3.33× | ||
| 20 | Gospel music | Music & Radio | 2.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.48× | |
| Community Orientation | OPEN | 1.28× | |
| Spirituality | BALANCE | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.94× | |
| Need for Security | CONSERVATISM | 0.95× | |
| Convenience Orientation | PREMIUM | 0.97× |
Freddie Mercury has an estimated audience of 3,851,966 people in Brazil, concentrated in São Paulo and Minas Gerais.
54.9% of Freddie Mercury fans are female, 45.1% are male, with an average age of 44.0 years.
Freddie Mercury fans show strongest brand affinity for Paul McCartney (14.13×), David Bowie (15.41×), and John Lennon (11.13×) over the country average.
Freddie Mercury fans in Brazil are most concentrated in São Paulo (reach ~1M), Minas Gerais (reach ~500K), and Rio de Janeiro (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Freddie Mercury itself, the audience over-indexes on David Bowie (15.41×), John Lennon (11.13×), Bee Gees (12.42×), and Bon Jovi (9.73×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Freddie Mercury. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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