A data profile of the people who buy, follow and care about Ariana Grande in Spain — modelled from more than twelve digital signal sources. Ariana Grande has an estimated audience of 2,084,229 people in Spain.
The average Ariana Grande fan in Spain is 38.9 years old, more female, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Taylor Swift, Harry Styles, Dior Homme, with strongest over-indexing on Taylor Swift (10.69× the country average).
Demographically, the Ariana Grande audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Extroversion, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Ariana Grande fan in Spain is more female, around 38.9 years old, with strong Extroversion tendencies and a notable affinity for Taylor Swift.
The key figures that characterise the Ariana Grande profile in Spain.
68.5% are female, 31.5% are male, average age 38.9.
| Metric | Value |
|---|---|
| Female | 68.5% |
| Male | 31.5% |
| Average age | 38.9 |
| Estimated audience size | 2,084,229 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 21% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 20% |
of the worldwide Ariana Grande audience comes from Spain.
| Country | Share |
|---|---|
| United States | 32.9% |
| United Kingdom | 6.4% |
| Brazil | 5.2% |
Where the Ariana Grande audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Community of Madrid | ~400K | 1.16× | |
| 02 | Catalonia | ~400K | 1.15× | |
| 03 | Andalusia | ~400K | 1.11× | |
| 04 | Canary Islands | ~100K | 1.11× | |
| 05 | Galicia | ~100K | 1.11× | |
| 06 | Comunidad Valenciana | ~200K | 1.09× | |
| 07 | Region of Murcia | ~70K | 1.04× | |
| 08 | Aragon | ~50K | 1.03× | |
| 09 | Castilla-La Mancha | ~80K | 1.00× | |
| 10 | Basque Autonomous Country | ~80K | 1.00× | |
| 11 | Balearic Islands | ~50K | 0.94× | |
| 12 | Castile and León | ~80K | 0.93× | |
| 13 | Principality of Asturias | ~40K | 0.92× | |
| 14 | Cantabria | ~20K | 0.92× | |
| 15 | Navarre | ~20K | 0.87× | |
| 16 | La Rioja | ~10K | 0.85× | |
| 17 | Extremadura | ~40K | 0.81× |
The strongest cross-interests of the Ariana Grande audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dior Homme | Beauty & Wellness | 29.30× | ||
| 02 | Tate McRae | Music & Radio | 23.44× | ||
| 03 | Ado | Music & Radio | 22.87× | ||
| 04 | Harry Styles | Music & Radio | 21.31× | ||
| 05 | Masha and the Bear | Movies & TV | 19.05× | ||
| 06 | Madison Beer | Music & Radio | 17.92× | ||
| 07 | Tory Burch | Fashion & Accessoires | 13.86× | ||
| 08 | Selena Gomez | Movies & TV | 12.57× | ||
| 09 | Billie Eilish | Music & Radio | 12.02× | ||
| 10 | SpongeBob SquarePants | Movies & TV | 10.76× | ||
| 11 | Taylor Swift | Music & Radio | 10.69× | ||
| 12 | Katy Perry | Music & Radio | 9.91× | ||
| 13 | Miley Cyrus | Music & Radio | 9.20× | ||
| 14 | Omegle | Internet & Social Media | 6.17× | ||
| 15 | Rosalía | Music & Radio | 5.63× | ||
| 16 | Jacob Elordi | Movies & TV | 4.20× | ||
| 17 | Harry Potter | Movies & TV | 3.26× | ||
| 18 | TikTok | Internet & Social Media | 2.36× | ||
| 19 | Consumer electronics | Technology & Electronics | 1.86× | ||
| 20 | Food and drink | Food & Beverages | 1.75× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.84× | |
| Urban Lifestyle | OPEN | 1.77× | |
| Early Adopter Mentality | POWER | 1.73× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.93× | |
| Sustainability | BALANCE | 1.07× | |
| Price Sensitivity | PREMIUM | 1.09× |
Ariana Grande has an estimated audience of 2,084,229 people in Spain, concentrated in Andalusia and Catalonia.
68.5% of Ariana Grande fans are female, 31.5% are male, with an average age of 38.9 years.
Ariana Grande fans show strongest brand affinity for Taylor Swift (10.69×), Harry Styles (21.31×), and Dior Homme (29.3×) over the country average.
Ariana Grande fans in Spain are most concentrated in Andalusia (reach ~400K), Catalonia (reach ~400K), and Community of Madrid (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Ariana Grande itself, the audience over-indexes on Harry Styles (21.31×), Dior Homme (29.3×), Selena Gomez (12.57×), and Masha and the Bear (19.05×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Ariana Grande. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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