Shawn Mendes Audience in United States

Shawn Mendes logo

Shawn Mendes has an estimated audience of 3,019,650 people in United States. 69.3% are female, 30.7% are male, average age 30.0. Top regions: California, Texas, Florida. Top brand affinities: Justin Bieber, Sabrina Carpenter, Billie Eilish, Harry Potter, Taylor Swift.

The average Shawn Mendes fan in United States is 30.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Justin Bieber, Sabrina Carpenter, Billie Eilish, with strongest over-indexing on Justin Bieber (8.4× the country average). Demographically, the Shawn Mendes audience skews more female with an average age of 30.0, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Pop

Demographics of Shawn Mendes fans

Demographic split for Shawn Mendes audience in United States
MetricValue
Female69.3%
Male30.7%
Average age30.0
Estimated audience size3,019,650

Audience persona

The typical Shawn Mendes fan in United States is more female, around 30.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Justin Bieber.

Top regions in United States

Top regions ranked by reach for Shawn Mendes in United States
RegionReachAffinity
California426,4201.28×
Texas281,8471.09×
Florida235,9361.15×
New York217,2161.29×
Pennsylvania113,1051.11×
Illinois110,1241.09×
Georgia94,3841.01×
North Carolina90,8341×
Ohio90,4650.97×
New Jersey88,8851.16×
Michigan85,1601.08×
Virginia80,3711.09×
Washington74,5661.23×
Massachusetts73,0881.23×
Arizona68,8951.12×
Tennessee65,0341.07×
Colorado57,9791.22×
Indiana53,2840.97×
Maryland52,8471.02×
Missouri50,3171.03×
Minnesota44,4711.03×
Wisconsin44,2180.97×
Alabama40,8870.97×
South Carolina38,5030.85×
Louisiana37,8290.97×
Oregon37,1071.07×
Kentucky35,7270.94×
Connecticut35,0271.16×
Utah34,1351.26×
Oklahoma32,3320.96×
Nevada30,3281.04×
Iowa24,4190.98×
Kansas22,5690.95×
Arkansas22,1370.89×
Mississippi17,8460.72×
Idaho14,1020.93×
New Mexico13,6270.9×
Nebraska13,1190.87×
Hawaii12,6630.98×
West Virginia11,5700.82×
Washington, District of Columbia11,5541.27×
New Hampshire11,0140.93×
Maine10,0290.93×
Rhode Island9,6921.01×
Montana6,5570.78×
Delaware6,1320.74×
South Dakota5,2370.75×
North Dakota5,0840.82×
Alaska4,9220.76×
Vermont4,4920.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Shawn Mendes audience
BrandAffinityCategory
Justin Bieber8.4×Music & Radio
Sabrina Carpenter5.82×Music & Radio
Billie Eilish6.98×Music & Radio
Harry Potter2.74×Movies & TV
Taylor Swift3.45×Music & Radio
Hailee Steinfeld5.4×Movies & TV
Ed Sheeran9.42×Music & Radio
Niall Horan14×Music & Radio
Miley Cyrus5.76×Music & Radio
Halsey9.95×Music & Radio
Madison Beer6.16×Music & Radio
Selena Gomez4.73×Movies & TV
Camila Cabello10.41×Music & Radio
Scooby-Doo2.99×Movies & TV
Lorde9.05×Music & Radio
Louis Tomlinson14.3×Music & Radio
Zayn Malik10.87×Music & Radio
Conan Gray10.13×Music & Radio
One Direction9.76×Music & Radio
Jonas Brothers8.9×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Shawn Mendes audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.56
SustainabilityBALANCE1.47
Pet OwnershipJOY1.45
MindfulnessBALANCE1.39
ExtroversionTHRILL1.33
Early Adopter MentalityPOWER1.33

Worldwide distribution

Worldwide audience distribution share by country for Shawn Mendes
CountryShare
United States23.0%
Brazil21.6%
Canada4.7%

See Shawn Mendes audiences in other countries

More Pop audiences in United States

Frequently asked questions

How many fans does Shawn Mendes have in United States?

Shawn Mendes has an estimated audience of 3,019,650 people in United States, concentrated in California and Texas.

What is the gender split and age of Shawn Mendes fans?

69.3% of Shawn Mendes fans are female, 30.7% are male, with an average age of 30.0 years.

Which brands do Shawn Mendes fans like most?

Shawn Mendes fans show strongest brand affinity for Justin Bieber (8.4×), Sabrina Carpenter (5.82×), and Billie Eilish (6.98×) over the country average.

Where do Shawn Mendes fans live in United States?

Shawn Mendes fans in United States are most concentrated in California (reach 426,420), Texas (reach 281,847), and Florida (reach 235,936). These three regions account for the largest share of the active audience.

What other brands do Shawn Mendes fans also like?

Beyond Shawn Mendes itself, the audience over-indexes on Sabrina Carpenter (5.82×), Billie Eilish (6.98×), Harry Potter (2.74×), and Taylor Swift (3.45×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Shawn Mendes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.