Rascasse Audience Intelligence

Shawn Mendes Audience in United States

A data profile of the people who buy, follow and care about Shawn Mendes in United States — modelled from more than twelve digital signal sources. Shawn Mendes has an estimated audience of 3,042,163 people in United States.

#53among Pop in United States#1544among Person in United States#1033in Music & Radio

The average Shawn Mendes fan in United States is 30.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Justin Bieber, Billie Eilish, Sabrina Carpenter, with strongest over-indexing on Justin Bieber (8.4× the country average).

Demographically, the Shawn Mendes audience skews more female with an average age of 30.0, and over-indexes on personality traits such as Design Affinity, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Shawn Mendes fan in United States is more female, around 30.0 years old, with strong Design Affinity tendencies and a notable affinity for Justin Bieber.

Category: Music & Radio · Type: Person · Subtype: Pop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Shawn Mendes profile in United States.

Audience size
3M
in United States
Gender
69.3%♀
30.7% male
Age
30.0
average years
Country rank
#10183
Person in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Shawn Mendes fans

69.3% are female, 30.7% are male, average age 30.0.

Fig. 02

Gender split

69.3%
Female
30.7%
Male
Demographic split for Shawn Mendes audience in United States
MetricValue
Female69.3%
Male30.7%
Average age30.0
Estimated audience size3,042,163
Fig. 03

Age distribution

Ø 30.0
average years
Age distribution of the Shawn Mendes audience in United States
Age bracketShare%
16-1946%
20-2923%
30-3913%
40-4910%
50+8%
Fig. 04

Worldwide distribution

22.8%

of the worldwide Shawn Mendes audience comes from United States.

Worldwide audience distribution share by country for Shawn Mendes
CountryShare
United States22.8%
Brazil22.5%
Canada4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shawn Mendes audience in United States is strongest.

Fig. 05

Top regions by affinity

Shawn Mendes fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~80K1.33×
02Utah~40K1.30×
03California~400K1.27×
04New York~200K1.23×
05Connecticut~40K1.19×
06Washington, District of Columbia~10K1.19×
07New Jersey~90K1.15×
08Washington~70K1.15×
09Florida~200K1.10×
10Arizona~70K1.09×
11Colorado~50K1.09×
12Pennsylvania~100K1.08×
13Illinois~100K1.07×
14Virginia~80K1.07×
15Rhode Island~10K1.06×
16Texas~300K1.04×
17Missouri~50K1.04×
18Oregon~40K1.04×
19Idaho~20K1.03×
20Michigan~80K1.02×
21Tennessee~60K1.02×
22Minnesota~40K1.01×
23Hawaii~10K1.01×
24Nevada~30K1.00×
25Georgia~90K0.99×
26North Carolina~90K0.99×
27Iowa~20K0.99×
28New Hampshire~10K0.99×
29Maryland~50K0.98×
30Indiana~50K0.97×
31Wisconsin~40K0.97×
32Oklahoma~30K0.97×
33Ohio~90K0.96×
34Kentucky~40K0.96×
35Maine~10K0.96×
36Alabama~40K0.95×
37Louisiana~40K0.93×
38Kansas~20K0.92×
39Arkansas~20K0.91×
40Nebraska~10K0.90×
41New Mexico~10K0.89×
42North Dakota~6K0.89×
43Vermont~5K0.89×
44West Virginia~10K0.86×
45Alaska~6K0.86×
46South Carolina~40K0.85×
47South Dakota~6K0.85×
48Montana~7K0.84×
49Delaware~7K0.82×
50Mississippi~20K0.76×
Fig. 06

Affinity by region

Affinity by region — Shawn Mendes, United States
0.76×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Shawn Mendes audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Shawn Mendes audience
#·InterestCategoryAffinity×
01Louis TomlinsonMusic & Radio14.30×
02Niall HoranMusic & Radio14.00×
03Zayn MalikMusic & Radio10.87×
04Camila CabelloMusic & Radio10.41×
05Conan GrayMusic & Radio10.13×
06HalseyMusic & Radio9.95×
07One DirectionMusic & Radio9.76×
08Ed SheeranMusic & Radio9.42×
09Jonas BrothersMusic & Radio8.90×
10Justin BieberMusic & Radio8.40×
11Billie EilishMusic & Radio6.98×
12Madison BeerMusic & Radio6.16×
13Sabrina CarpenterMusic & Radio5.82×
14Miley CyrusMusic & Radio5.76×
15Hailee SteinfeldMovies & TV5.40×
16Selena GomezMovies & TV4.73×
17Taylor SwiftMusic & Radio3.45×
18Scooby-DooMovies & TV2.99×
19Harry PotterMovies & TV2.74×
20Fashion NovaShopping2.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Shawn Mendes audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Shawn Mendes audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.21×
SustainabilityBALANCE1.14×
Pet OwnershipJOY1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Shawn Mendes audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.70×
DIY MentalityTHRILL0.71×
Price SensitivityPREMIUM0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Shawn Mendes have in United States?

Shawn Mendes has an estimated audience of 3,042,163 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Shawn Mendes fans?

69.3% of Shawn Mendes fans are female, 30.7% are male, with an average age of 30.0 years.

03

Which brands do Shawn Mendes fans like most?

Shawn Mendes fans show strongest brand affinity for Justin Bieber (8.4×), Billie Eilish (6.98×), and Sabrina Carpenter (5.82×) over the country average.

04

Where do Shawn Mendes fans live in United States?

Shawn Mendes fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Shawn Mendes fans also like?

Beyond Shawn Mendes itself, the audience over-indexes on Billie Eilish (6.98×), Sabrina Carpenter (5.82×), Taylor Swift (3.45×), and Harry Potter (2.74×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pop audiences in United States

See Shawn Mendes audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Shawn Mendes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →