A data profile of the people who buy, follow and care about Loose Women in United Kingdom — modelled from more than twelve digital signal sources. Loose Women has an estimated audience of 2,923,862 people in United Kingdom.
The average Loose Women fan in United Kingdom is 43.5 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Strictly Come Dancing, New Look, Emmerdale, with strongest over-indexing on Strictly Come Dancing (2.04× the country average).
Demographically, the Loose Women audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Individualism, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Loose Women fan in United Kingdom is more female, around 43.5 years old, with strong Individualism tendencies and a notable affinity for Strictly Come Dancing.
The key figures that characterise the Loose Women profile in United Kingdom.
71.8% are female, 28.2% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 71.8% |
| Male | 28.2% |
| Average age | 43.5 |
| Estimated audience size | 2,923,862 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 31% |
Where the Loose Women audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North East | ~200K | 1.47× | |
| 02 | West Midlands | ~200K | 1.46× | |
| 03 | Yorkshire and the Humber | ~300K | 1.34× | |
| 04 | Northern Ireland | ~100K | 1.27× | |
| 05 | Wales | ~200K | 0.95× | |
| 06 | Scotland | ~200K | 0.92× | |
| 07 | East Midlands | ~200K | 0.86× | |
| 08 | England | ~2M | 0.85× | |
| 09 | South East | ~300K | 0.81× | |
| 10 | South West | ~200K | 0.77× | |
| 11 | East of England | ~200K | 0.76× | |
| 12 | North West | ~200K | 0.55× |
The strongest cross-interests of the Loose Women audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cult Beauty | Shopping | 2.65× | ||
| 02 | Christmas shopping | Shopping | 2.40× | ||
| 03 | Joules | Fashion & Accessoires | 2.23× | ||
| 04 | Oliver Bonas | Fashion & Accessoires | 2.14× | ||
| 05 | COS | Shopping | 2.09× | ||
| 06 | Strictly Come Dancing | Sports | 2.04× | ||
| 07 | Emmerdale | Movies & TV | 1.97× | ||
| 08 | Sex and the City | Movies & TV | 1.85× | ||
| 09 | Folic acid | Health | 1.81× | ||
| 10 | Fat Face | Fashion & Accessoires | 1.77× | ||
| 11 | New Look | Fashion & Accessoires | 1.75× | ||
| 12 | Coronation Street | Movies & TV | 1.67× | ||
| 13 | Frock | Fashion & Accessoires | 1.60× | ||
| 14 | Gown | Fashion & Accessoires | 1.58× | ||
| 15 | Home decorating ideas | Home & Garden | 1.58× | ||
| 16 | Home Interior Design | Home & Garden | 1.57× | ||
| 17 | Mumsnet | Kids & Family | 1.55× | ||
| 18 | Infant clothing | Kids & Family | 1.55× | ||
| 19 | EastEnders | Movies & TV | 1.53× | ||
| 20 | Home Design | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.30× | |
| Pet Ownership | JOY | 1.18× | |
| Design Affinity | PREMIUM | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.78× | |
| Early Adopter Mentality | POWER | 0.81× | |
| DIY Mentality | THRILL | 0.84× |
Loose Women has an estimated audience of 2,923,862 people in United Kingdom, concentrated in England and South East.
71.8% of Loose Women fans are female, 28.2% are male, with an average age of 43.5 years.
Loose Women fans show strongest brand affinity for Strictly Come Dancing (2.04×), New Look (1.75×), and Emmerdale (1.97×) over the country average.
Loose Women fans in United Kingdom are most concentrated in England (reach ~2M), South East (reach ~300K), and Yorkshire and the Humber (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Loose Women itself, the audience over-indexes on New Look (1.75×), Emmerdale (1.97×), Coronation Street (1.67×), and Gown (1.58×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Loose Women. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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