A data profile of the people who buy, follow and care about Sex and the City in United Kingdom — modelled from more than twelve digital signal sources. Sex and the City has an estimated audience of 4,367,404 people in United Kingdom.
The average Sex and the City fan in United Kingdom is 40.8 years old, more female, and lives primarily in England.
The audience is concentrated in England, Scotland, South East.
Top brand affinities include And just like that..., Keira Knightley, Central Saint Martins, with strongest over-indexing on And just like that... (65.1× the country average).
Demographically, the Sex and the City audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Sex and the City fan in United Kingdom is more female, around 40.8 years old, with strong Price Sensitivity tendencies and a notable affinity for And just like that....
The key figures that characterise the Sex and the City profile in United Kingdom.
75.1% are female, 24.9% are male, average age 40.8.
| Metric | Value |
|---|---|
| Female | 75.1% |
| Male | 24.9% |
| Average age | 40.8 |
| Estimated audience size | 4,367,404 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 20% |
of the worldwide Sex and the City audience comes from United Kingdom.
| Country | Share |
|---|---|
| India | 36.4% |
| United States | 23.5% |
| Germany | 6.9% |
Where the Sex and the City audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~4M | 3.25× | |
| 02 | Scotland | ~600K | 1.30× | |
| 03 | Northern Ireland | ~200K | 1.29× | |
| 04 | Wales | ~300K | 1.03× | |
| 05 | Yorkshire and the Humber | ~300K | 0.63× | |
| 06 | North East | ~100K | 0.63× | |
| 07 | West Midlands | ~100K | 0.62× | |
| 08 | East of England | ~200K | 0.53× | |
| 09 | South East | ~300K | 0.48× | |
| 10 | East Midlands | ~100K | 0.41× | |
| 11 | South West | ~200K | 0.40× | |
| 12 | North West | ~100K | 0.27× |
The strongest cross-interests of the Sex and the City audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | And just like that... | Movies & TV | 65.10× | ||
| 02 | Innisfree (cosmetics brand) | Beauty & Wellness | 40.75× | ||
| 03 | Sex on the Beach | Food & Beverages | 37.32× | ||
| 04 | Central Saint Martins | Arts & Culture | 31.67× | ||
| 05 | Project Runway | Movies & TV | 22.94× | ||
| 06 | Laneige | Beauty & Wellness | 19.45× | ||
| 07 | Keira Knightley | Movies & TV | 17.82× | ||
| 08 | University of Dental Medicine, Mandalay | Business & Career | 11.72× | ||
| 09 | Wisdom tooth | Kids & Family | 11.32× | ||
| 10 | Sarah Jessica Parker | Movies & TV | 11.18× | ||
| 11 | Charlotte Church | Music & Radio | 10.98× | ||
| 12 | Natural Beauty | Beauty & Wellness | 9.84× | ||
| 13 | Love & Sex | Kids & Family | 8.50× | ||
| 14 | Emily Blunt | Movies & TV | 5.79× | ||
| 15 | Face powder | Beauty & Wellness | 5.50× | ||
| 16 | Men's clothing | Fashion & Accessoires | 2.52× | ||
| 17 | Primark | Shopping | 2.32× | ||
| 18 | American Student Dental Association | Business & Career | 2.15× | ||
| 19 | Cosmetics | Beauty & Wellness | 1.82× | ||
| 20 | Consumer electronics | Technology & Electronics | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.51× | |
| Quality Awareness | PREMIUM | 1.37× | |
| Sustainability | BALANCE | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.64× | |
| Patriotism | CONSERVATISM | 0.76× | |
| Risk Appetite | THRILL | 0.78× |
Sex and the City has an estimated audience of 4,367,404 people in United Kingdom, concentrated in England and Scotland.
75.1% of Sex and the City fans are female, 24.9% are male, with an average age of 40.8 years.
Sex and the City fans show strongest brand affinity for And just like that... (65.1×), Keira Knightley (17.82×), and Central Saint Martins (31.67×) over the country average.
Sex and the City fans in United Kingdom are most concentrated in England (reach ~4M), Scotland (reach ~600K), and South East (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Sex and the City itself, the audience over-indexes on Keira Knightley (17.82×), Central Saint Martins (31.67×), Charlotte Church (10.98×), and Innisfree (cosmetics brand) (40.75×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Sex and the City. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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