A data profile of the people who buy, follow and care about And just like that... in United Kingdom — modelled from more than twelve digital signal sources. And just like that... has an estimated audience of 2,938,740 people in United Kingdom.
The average And just like that... fan in United Kingdom is 42.8 years old, more female, and lives primarily in England.
The audience is concentrated in England, Scotland, Wales.
Top brand affinities include Sex and the City, Sarah Jessica Parker, Gwendoline Christie, with strongest over-indexing on Sex and the City (65.1× the country average).
Demographically, the And just like that... audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Travelling, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 4 regions tracked by Rascasse.
The typical And just like that... fan in United Kingdom is more female, around 42.8 years old, with strong Travelling tendencies and a notable affinity for Sex and the City.
The key figures that characterise the And just like that... profile in United Kingdom.
75.1% are female, 24.9% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 75.1% |
| Male | 24.9% |
| Average age | 42.8 |
| Estimated audience size | 2,938,740 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 19% | |
| 30-39 | 23% | |
| 40-49 | 25% | |
| 50+ | 25% |
of the worldwide And just like that... audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 42.9% |
| United Kingdom | 10.4% |
| Germany | 9.9% |
Where the And just like that... audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Scotland | ~500K | 1.25× | |
| 02 | Northern Ireland | ~200K | 1.24× | |
| 03 | Wales | ~200K | 0.86× | |
| 04 | England | ~2.5M | 0.64× |
The strongest cross-interests of the And just like that... audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sex and the City | Movies & TV | 65.10× | ||
| 02 | Sarah Jessica Parker | Movies & TV | 55.05× | ||
| 03 | Gwendoline Christie | Movies & TV | 26.82× | ||
| 04 | Damian Lewis | Movies & TV | 12.07× | ||
| 05 | Rachel Weisz | Movies & TV | 11.77× | ||
| 06 | Jude Law | Movies & TV | 10.53× | ||
| 07 | Christina Ricci | Movies & TV | 10.33× | ||
| 08 | Royal Wedding | Politics & Society | 10.06× | ||
| 09 | Bette Midler | Music & Radio | 9.36× | ||
| 10 | Gwyneth Paltrow | Movies & TV | 8.97× | ||
| 11 | Demi Moore | Movies & TV | 8.87× | ||
| 12 | Anna Faris | Movies & TV | 8.70× | ||
| 13 | Toni Collette | Movies & TV | 7.69× | ||
| 14 | Gerard Butler | Movies & TV | 7.40× | ||
| 15 | Tessa Thompson | Movies & TV | 7.01× | ||
| 16 | George Clooney | Movies & TV | 6.11× | ||
| 17 | Victoria Beckham | Fashion & Accessoires | 5.63× | ||
| 18 | HMV | Music & Radio | 3.81× | ||
| 19 | Wikipedia | Internet & Social Media | 2.36× | ||
| 20 | Costa Coffee | Food & Beverages | 2.27× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.40× | |
| Mindfulness | BALANCE | 1.33× | |
| Convenience Orientation | PREMIUM | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.81× | |
| Pet Ownership | JOY | 0.85× | |
| Price Sensitivity | PREMIUM | 0.94× |
And just like that... has an estimated audience of 2,938,740 people in United Kingdom, concentrated in England and Scotland.
75.1% of And just like that... fans are female, 24.9% are male, with an average age of 42.8 years.
And just like that... fans show strongest brand affinity for Sex and the City (65.1×), Sarah Jessica Parker (55.05×), and Gwendoline Christie (26.82×) over the country average.
And just like that... fans in United Kingdom are most concentrated in England (reach ~2.5M), Scotland (reach ~500K), and Wales (reach ~200K). These three regions account for the largest share of the active audience.
Beyond And just like that... itself, the audience over-indexes on Sarah Jessica Parker (55.05×), Gwendoline Christie (26.82×), Damian Lewis (12.07×), and Demi Moore (8.87×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for And just like that.... Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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