A data profile of the people who buy, follow and care about Costa Coffee in United Kingdom — modelled from more than twelve digital signal sources. Costa Coffee has an estimated audience of 10,843,899 people in United Kingdom.
The average Costa Coffee fan in United Kingdom is 43.0 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Scotland.
Top brand affinities include Caffè Nero, Pret a Manger, Mail Online, with strongest over-indexing on Caffè Nero (7.78× the country average).
Demographically, the Costa Coffee audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Costa Coffee fan in United Kingdom is more female, around 43.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Caffè Nero.
The key figures that characterise the Costa Coffee profile in United Kingdom.
68.3% are female, 31.7% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 68.3% |
| Male | 31.7% |
| Average age | 43.0 |
| Estimated audience size | 10,843,899 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 29% |
of the worldwide Costa Coffee audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 55.3% |
| China | 4.8% |
| Poland | 3.6% |
Where the Costa Coffee audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Scotland | ~1.5M | 1.63× | |
| 02 | Wales | ~900K | 1.48× | |
| 03 | North West | ~1.5M | 1.33× | |
| 04 | South West | ~1M | 1.16× | |
| 05 | East Midlands | ~800K | 1.14× | |
| 06 | South East | ~1.5M | 1.10× | |
| 07 | East of England | ~1M | 1.10× | |
| 08 | Greater London | ~1.5M | 1.06× | |
| 09 | West Midlands | ~300K | 0.76× | |
| 10 | Yorkshire and the Humber | ~600K | 0.68× | |
| 11 | North East | ~300K | 0.68× | |
| 12 | Northern Ireland | ~200K | 0.56× | |
| 13 | England | ~3M | 0.33× |
The strongest cross-interests of the Costa Coffee audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Caffè Nero | Food & Beverages | 7.78× | ||
| 02 | Pret a Manger | Food & Beverages | 4.74× | ||
| 03 | Hot chocolate | Food & Beverages | 2.45× | ||
| 04 | Mail Online | News | 2.34× | ||
| 05 | Kitchenware | Home & Garden | 2.06× | ||
| 06 | Uniqlo | Shopping | 2.06× | ||
| 07 | Debenhams | Fashion & Accessoires | 1.88× | ||
| 08 | Ocado | Shopping | 1.88× | ||
| 09 | Harrods | Shopping | 1.87× | ||
| 10 | Primark | Shopping | 1.84× | ||
| 11 | New Look | Fashion & Accessoires | 1.74× | ||
| 12 | Local food | Food & Beverages | 1.68× | ||
| 13 | Lidl | Shopping | 1.67× | ||
| 14 | Self care | Health | 1.67× | ||
| 15 | River Island | Fashion & Accessoires | 1.66× | ||
| 16 | Matalan | Shopping | 1.62× | ||
| 17 | Greggs | Food & Beverages | 1.61× | ||
| 18 | Superdrug | Shopping | 1.60× | ||
| 19 | Personal care | Health | 1.60× | ||
| 20 | Home Bargains | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.44× | |
| Early Adopter Mentality | POWER | 1.39× | |
| Design Affinity | PREMIUM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.78× | |
| Need for Security | CONSERVATISM | 0.81× | |
| Tradition | CONSERVATISM | 0.91× |
Costa Coffee's target market in United Kingdom covers an estimated 10,843,899 people, concentrated in England and South East.
68.3% of the Costa Coffee audience are female, 31.7% are male, with an average age of 43.0 years.
Costa Coffee fans show strongest brand affinity for Caffè Nero (7.78×), Pret a Manger (4.74×), and Mail Online (2.34×) over the country average.
Costa Coffee fans in United Kingdom are most concentrated in England (reach ~3M), South East (reach ~1.5M), and Scotland (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Costa Coffee itself, the audience over-indexes on Pret a Manger (4.74×), Mail Online (2.34×), Primark (1.84×), and Debenhams (1.88×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Costa Coffee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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