Costa Coffee Audience in United Kingdom
Costa Coffee has an estimated audience of 10,377,618 people in United Kingdom. 68.3% are female, 31.7% are male, average age 43.0. Top regions: England, South East, Scotland. Top brand affinities: Caffè Nero, Pret a Manger, Mail Online, Euphoria, Primark.
The average Costa Coffee fan in United Kingdom is 43.0 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, Scotland. Top brand affinities include Caffè Nero, Pret a Manger, Mail Online, with strongest over-indexing on Caffè Nero (7.78× the country average). Demographically, the Costa Coffee audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Convenience Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Restaurants
Demographics of Costa Coffee fans
| Metric | Value |
|---|---|
| Female | 68.3% |
| Male | 31.7% |
| Average age | 43.0 |
| Estimated audience size | 10,377,618 |
Audience persona
The typical Costa Coffee fan in United Kingdom is more female, around 43.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Caffè Nero.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 3,137,267 | 0.33× |
| South East | 1,527,755 | 1.1× |
| Scotland | 1,523,389 | 1.63× |
| North West | 1,472,367 | 1.33× |
| Greater London | 1,437,295 | 1.06× |
| East of England | 1,039,479 | 1.1× |
| South West | 991,241 | 1.16× |
| Wales | 879,163 | 1.48× |
| East Midlands | 831,017 | 1.14× |
| Yorkshire and the Humber | 563,976 | 0.68× |
| West Midlands | 337,029 | 0.76× |
| North East | 276,099 | 0.68× |
| Northern Ireland | 178,899 | 0.56× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Caffè Nero | 7.78× | Food & Beverages |
| Pret a Manger | 4.74× | Food & Beverages |
| Mail Online | 2.34× | News |
| Euphoria | 1.82× | Movies & TV |
| Primark | 1.84× | Shopping |
| Debenhams | 1.88× | Fashion & Accessoires |
| Harrods | 1.87× | Shopping |
| Lidl | 1.67× | Shopping |
| Matalan | 1.62× | Shopping |
| Superdrug | 1.6× | Shopping |
| Selfridges | 1.67× | Shopping |
| Home Bargains | 1.52× | Shopping |
| Personal care | 1.6× | Health |
| Greggs | 1.61× | Food & Beverages |
| New Look | 1.74× | Fashion & Accessoires |
| Kitchenware | 2.06× | Home & Garden |
| Ocado | 1.88× | Shopping |
| River Island | 1.66× | Fashion & Accessoires |
| Uniqlo | 2.06× | Shopping |
| Hot chocolate | 2.45× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.54 |
| Indulgence | JOY | 1.31 |
| Price Sensitivity | PREMIUM | 1.23 |
| Social Media Usage | JOY | 1.12 |
| Healthy Lifestyle | BALANCE | 1.1 |
| Luxury Orientation | PREMIUM | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 54.6% |
| China | 4.9% |
| Poland | 3.6% |
See Costa Coffee audiences in other countries
More Restaurants audiences in United Kingdom
- nandos (3,442,780)
- Wagamama (2,736,792)
- H&M Home (1,259,004)
- Hard Rock Cafe (963,384)
- Prezzo (restaurant) (836,311)
Frequently asked questions
How many fans does Costa Coffee have in United Kingdom?
Costa Coffee has an estimated audience of 10,377,618 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Costa Coffee fans?
68.3% of Costa Coffee fans are female, 31.7% are male, with an average age of 43.0 years.
Which brands do Costa Coffee fans like most?
Costa Coffee fans show strongest brand affinity for Caffè Nero (7.78×), Pret a Manger (4.74×), and Mail Online (2.34×) over the country average.
Where do Costa Coffee fans live in United Kingdom?
Costa Coffee fans in United Kingdom are most concentrated in England (reach 3,137,267), South East (reach 1,527,755), and Scotland (reach 1,523,389). These three regions account for the largest share of the active audience.
What other brands do Costa Coffee fans also like?
Beyond Costa Coffee itself, the audience over-indexes on Pret a Manger (4.74×), Mail Online (2.34×), Euphoria (1.82×), and Primark (1.84×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Costa Coffee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.