Rascasse Audience Intelligence

Costa Coffee Target Market in Germany

A data profile of the people who buy, follow and care about Costa Coffee in Germany — modelled from more than twelve digital signal sources. Costa Coffee has an estimated audience of 364,253 people in Germany.

#12among Restaurants in Germany#1919among Brand in Germany#751in Food & Beverages

The average Costa Coffee fan in Germany is 40.4 years old, more female, and lives primarily in Berlin.

The audience is concentrated in Berlin, Baden-Württemberg, Nordrhein-Westfalen.

Top brand affinities include Coffee preparation, Instant coffee, Lavazza, with strongest over-indexing on Coffee preparation (12.3× the country average).

Demographically, the Costa Coffee audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Quality Awareness, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Costa Coffee fan in Germany is more female, around 40.4 years old, with strong Quality Awareness tendencies and a notable affinity for Coffee preparation.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Costa Coffee profile in Germany.

Audience size
364K
in Germany
Gender
61.5%♀
38.5% male
Age
40.4
average years
Country rank
#15088
Brand in Germany
Fig. 01

Search interest · 12-month trend

+14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Costa Coffee

61.5% are female, 38.5% are male, average age 40.4.

Fig. 02

Gender split

61.5%
Female
38.5%
Male
Demographic split for Costa Coffee audience in Germany
MetricValue
Female61.5%
Male38.5%
Average age40.4
Estimated audience size364,253
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Costa Coffee audience in Germany
Age bracketShare%
16-1917%
20-2918%
30-3921%
40-4923%
50+22%
Fig. 04

Worldwide distribution

1.9%

of the worldwide Costa Coffee audience comes from Germany.

Worldwide audience distribution share by country for Costa Coffee
CountryShare
United Kingdom55.3%
China4.8%
Poland3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Costa Coffee audience in Germany is strongest.

Fig. 05

Top regions by affinity

Costa Coffee customers by region in Germany
#RegionReachAffinity×
01Berlin~80K5.27×
02Baden-Württemberg~60K1.30×
03Hamburg~10K1.18×
04Brandenburg~10K1.07×
05Hessen~30K1.04×
06Bremen~3K0.95×
07Sachsen~20K0.89×
08Bayern~50K0.88×
09Mecklenburg-Vorpommern~5K0.76×
10Nordrhein-Westfalen~60K0.75×
11Saarland~3K0.71×
12Rheinland-Pfalz~10K0.65×
13Schleswig-Holstein~8K0.65×
14Niedersachsen~20K0.62×
15Sachsen-Anhalt~6K0.62×
16Thüringen~6K0.61×
Fig. 06

Affinity by region

Affinity by region — Costa Coffee, Germany
0.61×1.00×5.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Costa Coffee audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Costa Coffee audience
#·InterestCategoryAffinity×
01Instant coffeeFood & Beverages26.95×
02Property insuranceHome & Garden24.58×
03LavazzaFood & Beverages22.08×
04Dolce GustoFood & Beverages21.84×
05Milk substituteFood & Beverages16.32×
06ParfumBeauty & Wellness15.00×
07Coffee productionFood & Beverages14.65×
08hessnaturShopping14.00×
09Zara KidsFashion & Accessoires13.79×
10Coffee preparationHome & Garden12.30×
11StonehengeTravel & Leisure12.12×
12Espresso machineHome & Garden11.68×
13Specialty coffeeFood & Beverages11.13×
14Coffee roastingFood & Beverages10.58×
15AgribusinessPolitics & Society9.13×
16De'LonghiHome & Garden8.80×
17CoffeemakerHome & Garden7.89×
18Coffee beanFood & Beverages7.73×
19CleaningHome & Garden7.57×
20StarbucksFood & Beverages6.12×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Costa Coffee audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Costa Coffee audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM3.47×
IndulgenceJOY3.41×
TravellingTHRILL2.85×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Costa Coffee audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.89×
Social Media UsageJOY1.18×
SpiritualityBALANCE1.23×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Costa Coffee's target market in Germany?

Costa Coffee's target market in Germany covers an estimated 364,253 people, concentrated in Berlin and Baden-Württemberg.

02

What is the gender split and age of Costa Coffee customers?

61.5% of the Costa Coffee audience are female, 38.5% are male, with an average age of 40.4 years.

03

Which brands do Costa Coffee fans like most?

Costa Coffee fans show strongest brand affinity for Coffee preparation (12.3×), Instant coffee (26.95×), and Lavazza (22.08×) over the country average.

04

Where do Costa Coffee fans live in Germany?

Costa Coffee fans in Germany are most concentrated in Berlin (reach ~80K), Baden-Württemberg (reach ~60K), and Nordrhein-Westfalen (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Costa Coffee fans also like?

Beyond Costa Coffee itself, the audience over-indexes on Instant coffee (26.95×), Lavazza (22.08×), Property insurance (24.58×), and hessnatur (14×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Restaurants audiences in Germany

See Costa Coffee audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Costa Coffee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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