Costa Coffee Audience in Germany
Costa Coffee has an estimated audience of 359,519 people in Germany. 61.5% are female, 38.5% are male, average age 40.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Coffee preparation, Instant coffee, Lavazza, Property insurance, Dolce Gusto.
The average Costa Coffee fan in Germany is 40.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Coffee preparation, Instant coffee, Lavazza, with strongest over-indexing on Coffee preparation (12.3× the country average). Demographically, the Costa Coffee audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Urban Lifestyle, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Restaurants
Demographics of Costa Coffee fans
| Metric | Value |
|---|---|
| Female | 61.5% |
| Male | 38.5% |
| Average age | 40.4 |
| Estimated audience size | 359,519 |
Audience persona
The typical Costa Coffee fan in Germany is more female, around 40.4 years old, with strong Urban Lifestyle tendencies and a notable affinity for Coffee preparation.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 69,415 | 0.88× |
| Bayern | 59,803 | 1.03× |
| Baden-Württemberg | 54,441 | 1.11× |
| Berlin | 52,875 | 3.29× |
| Hessen | 32,890 | 1.2× |
| Niedersachsen | 23,407 | 0.67× |
| Sachsen | 18,348 | 1.04× |
| Brandenburg | 12,301 | 1.1× |
| Rheinland-Pfalz | 12,011 | 0.67× |
| Hamburg | 11,497 | 1.42× |
| Schleswig-Holstein | 8,066 | 0.62× |
| Mecklenburg-Vorpommern | 4,942 | 0.72× |
| Sachsen-Anhalt | 4,384 | 0.47× |
| Thüringen | 3,488 | 0.38× |
| Bremen | 3,112 | 1.01× |
| Saarland | 1,673 | 0.38× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Coffee preparation | 12.3× | Home & Garden |
| Instant coffee | 26.95× | Food & Beverages |
| Lavazza | 22.08× | Food & Beverages |
| Property insurance | 24.58× | Home & Garden |
| Dolce Gusto | 21.84× | Food & Beverages |
| Espresso machine | 11.68× | Home & Garden |
| Coffee bean | 7.73× | Food & Beverages |
| Zara Kids | 13.79× | Fashion & Accessoires |
| Starbucks | 6.12× | Food & Beverages |
| Agribusiness | 9.13× | Politics & Society |
| Specialty coffee | 11.13× | Food & Beverages |
| Coffee production | 14.65× | Food & Beverages |
| Cleaning | 7.57× | Home & Garden |
| Coffeemaker | 7.89× | Home & Garden |
| Coffee roasting | 10.58× | Food & Beverages |
| hessnatur | 14× | Shopping |
| Milk substitute | 16.32× | Food & Beverages |
| Parfum | 15× | Beauty & Wellness |
| De'Longhi | 8.8× | Home & Garden |
| Stonehenge | 12.12× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 2.43 |
| Convenience Orientation | PREMIUM | 2.02 |
| Indulgence | JOY | 1.76 |
| Travelling | THRILL | 1.65 |
| Individualism | JOY | 1.63 |
| Quality Awareness | PREMIUM | 1.58 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 54.6% |
| China | 4.9% |
| Poland | 3.6% |
See Costa Coffee audiences in other countries
More Restaurants audiences in Germany
- H&M Home (1,508,578)
- McCafé (1,249,958)
- Vapiano (835,588)
- Yoko Sushi (681,709)
- Hard Rock Cafe (658,491)
Frequently asked questions
How many fans does Costa Coffee have in Germany?
Costa Coffee has an estimated audience of 359,519 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Costa Coffee fans?
61.5% of Costa Coffee fans are female, 38.5% are male, with an average age of 40.4 years.
Which brands do Costa Coffee fans like most?
Costa Coffee fans show strongest brand affinity for Coffee preparation (12.3×), Instant coffee (26.95×), and Lavazza (22.08×) over the country average.
Where do Costa Coffee fans live in Germany?
Costa Coffee fans in Germany are most concentrated in Nordrhein-Westfalen (reach 69,415), Bayern (reach 59,803), and Baden-Württemberg (reach 54,441). These three regions account for the largest share of the active audience.
What other brands do Costa Coffee fans also like?
Beyond Costa Coffee itself, the audience over-indexes on Instant coffee (26.95×), Lavazza (22.08×), Property insurance (24.58×), and Dolce Gusto (21.84×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Costa Coffee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.