Lavazza Audience in Germany
Lavazza has an estimated audience of 809,228 people in Germany. 57.4% are female, 42.6% are male, average age 41.3. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: McCafé, 360, Illy, Segafredo, Bialetti.
The average Lavazza fan in Germany is 41.3 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include McCafé, 360, Illy, with strongest over-indexing on McCafé (32.35× the country average). Demographically, the Lavazza audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Quality Awareness, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Coffee
Demographics of Lavazza fans
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 41.3 |
| Estimated audience size | 809,228 |
Audience persona
The typical Lavazza fan in Germany is more female, around 41.3 years old, with strong Quality Awareness tendencies and a notable affinity for McCafé.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 221,472 | 1.7× |
| Nordrhein-Westfalen | 213,093 | 1.2× |
| Baden-Württemberg | 170,135 | 1.54× |
| Hessen | 96,689 | 1.57× |
| Niedersachsen | 62,839 | 0.8× |
| Berlin | 44,126 | 1.22× |
| Rheinland-Pfalz | 43,549 | 1.07× |
| Sachsen | 26,786 | 0.67× |
| Schleswig-Holstein | 18,959 | 0.65× |
| Brandenburg | 18,551 | 0.74× |
| Hamburg | 17,974 | 0.98× |
| Sachsen-Anhalt | 15,118 | 0.72× |
| Thüringen | 13,179 | 0.64× |
| Saarland | 9,763 | 0.98× |
| Mecklenburg-Vorpommern | 8,989 | 0.58× |
| Bremen | 6,354 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| McCafé | 32.35× | Food & Beverages |
| 360 | 55.78× | Music & Radio |
| Illy | 55.78× | Food & Beverages |
| Segafredo | 46.94× | Food & Beverages |
| Bialetti | 24.06× | Home & Garden |
| Organic coffee | 45.82× | Food & Beverages |
| Zooplus | 8.91× | Pets & Animals |
| Costa Coffee | 26.22× | Food & Beverages |
| Nespresso | 10.82× | Food & Beverages |
| coffee shop | 19.05× | Food & Beverages |
| Nescafé | 19.3× | Food & Beverages |
| Coffee cup | 17.39× | Home & Garden |
| Outdoor recreation | 2.11× | Sports |
| Dolce Gusto | 16.18× | Food & Beverages |
| Tassimo | 15.82× | Food & Beverages |
| Blue Bottle Coffee Company | 30.66× | Food & Beverages |
| Bauhaus | 2.71× | Shopping |
| Payback | 5.12× | Shopping |
| Espresso | 4.62× | Food & Beverages |
| Grinch | 8.52× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.97 |
| Indulgence | JOY | 1.81 |
| Convenience Orientation | PREMIUM | 1.64 |
| Healthy Lifestyle | BALANCE | 1.53 |
| Sustainability | BALANCE | 1.49 |
| DIY Mentality | THRILL | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 15.5% |
| United States | 14.1% |
| Germany | 9.1% |
See Lavazza audiences in other countries
More Coffee audiences in Germany
Frequently asked questions
How many fans does Lavazza have in Germany?
Lavazza has an estimated audience of 809,228 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Lavazza fans?
57.4% of Lavazza fans are female, 42.6% are male, with an average age of 41.3 years.
Which brands do Lavazza fans like most?
Lavazza fans show strongest brand affinity for McCafé (32.35×), 360 (55.78×), and Illy (55.78×) over the country average.
Where do Lavazza fans live in Germany?
Lavazza fans in Germany are most concentrated in Bayern (reach 221,472), Nordrhein-Westfalen (reach 213,093), and Baden-Württemberg (reach 170,135). These three regions account for the largest share of the active audience.
What other brands do Lavazza fans also like?
Beyond Lavazza itself, the audience over-indexes on 360 (55.78×), Illy (55.78×), Segafredo (46.94×), and Bialetti (24.06×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lavazza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.