Rascasse Audience Intelligence

Coffee cup Audience in Germany

A data profile of the people who buy, follow and care about Coffee cup in Germany — modelled from more than twelve digital signal sources. Coffee cup has an estimated audience of 529,646 people in Germany.

#4533among Topic in Germany#635in Home & Garden

The average Coffee cup fan in Germany is 35.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Tassimo, Lavazza, Kitchen knife, with strongest over-indexing on Tassimo (23.86× the country average).

Demographically, the Coffee cup audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Pet Ownership, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Coffee cup fan in Germany is more female, around 35.9 years old, with strong Pet Ownership tendencies and a notable affinity for Tassimo.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Coffee cup profile in Germany.

Audience size
530K
in Germany
Gender
63.8%♀
36.2% male
Age
35.9
average years
Country rank
#11202
Topic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Coffee cup fans

63.8% are female, 36.2% are male, average age 35.9.

Fig. 02

Gender split

63.8%
Female
36.2%
Male
Demographic split for Coffee cup audience in Germany
MetricValue
Female63.8%
Male36.2%
Average age35.9
Estimated audience size529,646
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the Coffee cup audience in Germany
Age bracketShare%
16-1924%
20-2923%
30-3922%
40-4920%
50+10%
Fig. 04

Worldwide distribution

2.4%

of the worldwide Coffee cup audience comes from Germany.

Worldwide audience distribution share by country for Coffee cup
CountryShare
United States20.6%
Japan18.1%
Brazil4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Coffee cup audience in Germany is strongest.

Fig. 05

Top regions by affinity

Coffee cup fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~20K1.77×
02Baden-Württemberg~100K1.43×
03Nordrhein-Westfalen~100K1.15×
04Bayern~90K1.10×
05Rheinland-Pfalz~30K1.09×
06Hessen~40K1.06×
07Niedersachsen~50K1.00×
08Berlin~20K0.96×
09Saarland~6K0.92×
10Bremen~4K0.92×
11Thüringen~10K0.90×
12Hamburg~10K0.88×
13Sachsen~20K0.83×
14Brandenburg~10K0.83×
15Mecklenburg-Vorpommern~8K0.78×
16Schleswig-Holstein~10K0.76×
Fig. 06

Affinity by region

Affinity by region — Coffee cup, Germany
0.76×1.00×1.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Coffee cup audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Coffee cup audience
#·InterestCategoryAffinity×
01Drip brewFood & Beverages32.67×
02Caffè AmericanoFood & Beverages29.51×
03TassimoFood & Beverages23.86×
04LavazzaFood & Beverages17.39×
05Fortune-tellingHealth15.47×
06Costa CoffeeFood & Beverages15.23×
07Cutting boardHome & Garden13.66×
08Kitchen knifeHome & Garden12.19×
09DallmayrFood & Beverages11.57×
10Zumba DanceSports10.05×
11Breaking BadMovies & TV9.28×
12Art BaselArts & Culture9.09×
13NespressoFood & Beverages6.43×
14Red wineFood & Beverages6.34×
15TablewareFood & Beverages5.68×
16CrowdfundingBusiness & Career5.60×
17AerobicsSports4.55×
18KitchenwareHome & Garden3.67×
19KitchenHome & Garden2.95×
20TagesschauMovies & TV1.99×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Coffee cup audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Coffee cup audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.79×
Quality AwarenessPREMIUM1.71×
Design AffinityPREMIUM1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Coffee cup audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.96×
Price SensitivityPREMIUM0.96×
Family OrientationCONSERVATISM1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Coffee cup have in Germany?

Coffee cup has an estimated audience of 529,646 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Coffee cup fans?

63.8% of Coffee cup fans are female, 36.2% are male, with an average age of 35.9 years.

03

Which brands do Coffee cup fans like most?

Coffee cup fans show strongest brand affinity for Tassimo (23.86×), Lavazza (17.39×), and Kitchen knife (12.19×) over the country average.

04

Where do Coffee cup fans live in Germany?

Coffee cup fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Baden-Württemberg (reach ~100K), and Bayern (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Coffee cup fans also like?

Beyond Coffee cup itself, the audience over-indexes on Lavazza (17.39×), Kitchen knife (12.19×), Caffè Americano (29.51×), and Breaking Bad (9.28×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Coffee cup audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Coffee cup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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