Coffee cup Audience in Germany
Coffee cup has an estimated audience of 529,646 people in Germany. 63.8% are female, 36.2% are male, average age 35.9. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Cutting board, Real property, Livemusic, Fortune-telling, Lavazza.
The average Coffee cup fan in Germany is 35.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Cutting board, Real property, Livemusic, with strongest over-indexing on Cutting board (15.9× the country average). Demographically, the Coffee cup audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Pet Ownership, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Coffee cup fans
| Metric | Value |
|---|---|
| Female | 63.8% |
| Male | 36.2% |
| Average age | 35.9 |
| Estimated audience size | 529,646 |
Audience persona
The typical Coffee cup fan in Germany is more female, around 35.9 years old, with strong Pet Ownership tendencies and a notable affinity for Cutting board.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 142,323 | 1.23× |
| Baden-Württemberg | 105,078 | 1.45× |
| Bayern | 99,407 | 1.17× |
| Niedersachsen | 53,992 | 1.05× |
| Hessen | 44,148 | 1.09× |
| Rheinland-Pfalz | 30,913 | 1.16× |
| Sachsen | 22,155 | 0.85× |
| Berlin | 22,139 | 0.93× |
| Sachsen-Anhalt | 16,518 | 1.2× |
| Schleswig-Holstein | 14,102 | 0.74× |
| Brandenburg | 13,524 | 0.82× |
| Thüringen | 11,717 | 0.87× |
| Hamburg | 10,443 | 0.87× |
| Mecklenburg-Vorpommern | 7,706 | 0.76× |
| Saarland | 5,673 | 0.87× |
| Bremen | 4,126 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cutting board | 15.9× | Home & Garden |
| Real property | 6.81× | Home & Garden |
| Livemusic | 4.55× | Music & Radio |
| Fortune-telling | 20.71× | Health |
| Lavazza | 13.76× | Food & Beverages |
| Tassimo | 15.99× | Food & Beverages |
| Tagesschau | 2.38× | Movies & TV |
| JACK & JONES | 17.62× | Fashion & Accessoires |
| Modern architecture | 3.8× | Arts & Culture |
| Caffè Americano | 18.88× | Food & Beverages |
| Kitchen knife | 7.34× | Home & Garden |
| Kitchenware | 3.8× | Home & Garden |
| Ryanair | 2.49× | Travel & Leisure |
| Tableware | 5.08× | Food & Beverages |
| Pets | 1.71× | Pets & Animals |
| Aerobics | 3.98× | Sports |
| IKEA | 1.88× | Home & Garden |
| Non-fiction books | 4.37× | Literature |
| Natural foods | 3.84× | Food & Beverages |
| Drip brew | 20.46× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 2.03 |
| Design Affinity | PREMIUM | 2 |
| Sustainability | BALANCE | 1.75 |
| Urban Lifestyle | OPEN | 1.59 |
| Healthy Lifestyle | BALANCE | 1.58 |
| Creativity | OPEN | 1.49 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.7% |
| Japan | 18.1% |
| Brazil | 4.2% |
See Coffee cup audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Coffee cup have in Germany?
Coffee cup has an estimated audience of 529,646 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Coffee cup fans?
63.8% of Coffee cup fans are female, 36.2% are male, with an average age of 35.9 years.
Which brands do Coffee cup fans like most?
Coffee cup fans show strongest brand affinity for Cutting board (15.9×), Real property (6.81×), and Livemusic (4.55×) over the country average.
Where do Coffee cup fans live in Germany?
Coffee cup fans in Germany are most concentrated in Nordrhein-Westfalen (reach 142,323), Baden-Württemberg (reach 105,078), and Bayern (reach 99,407). These three regions account for the largest share of the active audience.
What other brands do Coffee cup fans also like?
Beyond Coffee cup itself, the audience over-indexes on Real property (6.81×), Livemusic (4.55×), Fortune-telling (20.71×), and Lavazza (13.76×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Coffee cup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.