Rascasse Audience Intelligence

Caffè Americano Audience in Germany

A data profile of the people who buy, follow and care about Caffè Americano in Germany — modelled from more than twelve digital signal sources. Caffè Americano has an estimated audience of 243,347 people in Germany.

#45among Beverage in Germany#6813among Topic in Germany#965in Food & Beverages

The average Caffè Americano fan in Germany is 34.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Mocaccino, Frappuccino, Tassimo, with strongest over-indexing on Mocaccino (91.43× the country average).

Demographically, the Caffè Americano audience skews more female with an average age of 34.1, and over-indexes on personality traits such as Indulgence, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Caffè Americano fan in Germany is more female, around 34.1 years old, with strong Indulgence tendencies and a notable affinity for Mocaccino.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Caffè Americano profile in Germany.

Audience size
243K
in Germany
Gender
61.6%♀
38.4% male
Age
34.1
average years
Country rank
#20020
Topic in Germany
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Caffè Americano fans

61.6% are female, 38.4% are male, average age 34.1.

Fig. 02

Gender split

61.6%
Female
38.4%
Male
Demographic split for Caffè Americano audience in Germany
MetricValue
Female61.6%
Male38.4%
Average age34.1
Estimated audience size243,347
Fig. 03

Age distribution

Ø 34.1
average years
Age distribution of the Caffè Americano audience in Germany
Age bracketShare%
16-1928%
20-2926%
30-3922%
40-4918%
50+7%
Fig. 04

Worldwide distribution

1.8%

of the worldwide Caffè Americano audience comes from Germany.

Worldwide audience distribution share by country for Caffè Americano
CountryShare
Japan21.7%
South Korea15.9%
United States7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Caffè Americano audience in Germany is strongest.

Fig. 05

Top regions by affinity

Caffè Americano fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.48×
02Hessen~20K1.23×
03Bayern~50K1.18×
04Hamburg~6K1.10×
05Bremen~2K1.05×
06Saarland~3K1.01×
07Mecklenburg-Vorpommern~5K0.97×
08Rheinland-Pfalz~10K0.96×
09Brandenburg~7K0.96×
10Thüringen~6K0.96×
11Sachsen-Anhalt~6K0.95×
12Nordrhein-Westfalen~50K0.94×
13Schleswig-Holstein~8K0.94×
14Baden-Württemberg~30K0.93×
15Sachsen~10K0.93×
16Niedersachsen~20K0.90×
Fig. 06

Affinity by region

Affinity by region — Caffè Americano, Germany
0.90×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Caffè Americano audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Caffè Americano audience
#·InterestCategoryAffinity×
01RistrettoFood & Beverages134.40×
02Drip brewFood & Beverages100.98×
03MocaccinoFood & Beverages91.43×
04FrappuccinoFood & Beverages90.45×
05Caffè macchiatoFood & Beverages76.34×
06Coffeeshop CompanyBusiness & Career62.05×
07TassimoFood & Beverages57.56×
08Turkish coffeeFood & Beverages47.60×
09DallmayrFood & Beverages45.45×
10IllyFood & Beverages39.12×
11360Music & Radio39.12×
12BaristaFood & Beverages32.64×
13Latte macchiatoFood & Beverages32.53×
14Coffee cupHome & Garden29.51×
15Arabic coffeeFood & Beverages22.92×
16Flat whiteFood & Beverages22.78×
17SenseoFood & Beverages22.17×
18Specialty coffeeFood & Beverages15.38×
19TchiboShopping9.40×
20StarbucksFood & Beverages9.40×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Caffè Americano audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Caffè Americano audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.14×
Price SensitivityPREMIUM1.88×
SpiritualityBALANCE1.85×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Caffè Americano audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.99×
TraditionCONSERVATISM1.12×
Risk AppetiteTHRILL1.15×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Caffè Americano have in Germany?

Caffè Americano has an estimated audience of 243,347 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Caffè Americano fans?

61.6% of Caffè Americano fans are female, 38.4% are male, with an average age of 34.1 years.

03

Which brands do Caffè Americano fans like most?

Caffè Americano fans show strongest brand affinity for Mocaccino (91.43×), Frappuccino (90.45×), and Tassimo (57.56×) over the country average.

04

Where do Caffè Americano fans live in Germany?

Caffè Americano fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~50K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Caffè Americano fans also like?

Beyond Caffè Americano itself, the audience over-indexes on Frappuccino (90.45×), Tassimo (57.56×), Drip brew (100.98×), and Dallmayr (45.45×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beverage audiences in Germany

See Caffè Americano audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Caffè Americano. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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