Caffè Americano Audience in Germany
Caffè Americano has an estimated audience of 243,347 people in Germany. 61.6% are female, 38.4% are male, average age 34.1. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Mocaccino, Frappuccino, Tassimo, Drip brew, Dallmayr.
The average Caffè Americano fan in Germany is 34.1 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Mocaccino, Frappuccino, Tassimo, with strongest over-indexing on Mocaccino (91.43× the country average). Demographically, the Caffè Americano audience skews more female with an average age of 34.1, and over-indexes on personality traits such as Travelling, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Beverage
Demographics of Caffè Americano fans
| Metric | Value |
|---|---|
| Female | 61.6% |
| Male | 38.4% |
| Average age | 34.1 |
| Estimated audience size | 243,347 |
Audience persona
The typical Caffè Americano fan in Germany is more female, around 34.1 years old, with strong Travelling tendencies and a notable affinity for Mocaccino.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 49,146 | 1.26× |
| Nordrhein-Westfalen | 48,998 | 0.92× |
| Baden-Württemberg | 30,329 | 0.91× |
| Hessen | 26,381 | 1.42× |
| Berlin | 21,698 | 1.99× |
| Niedersachsen | 17,849 | 0.76× |
| Rheinland-Pfalz | 10,152 | 0.83× |
| Sachsen | 8,356 | 0.7× |
| Hamburg | 7,422 | 1.35× |
| Brandenburg | 6,379 | 0.85× |
| Schleswig-Holstein | 5,405 | 0.62× |
| Thüringen | 4,429 | 0.71× |
| Sachsen-Anhalt | 3,441 | 0.55× |
| Mecklenburg-Vorpommern | 3,279 | 0.71× |
| Saarland | 3,009 | 1.01× |
| Bremen | 2,953 | 1.42× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mocaccino | 91.43× | Food & Beverages |
| Frappuccino | 90.45× | Food & Beverages |
| Tassimo | 57.56× | Food & Beverages |
| Drip brew | 100.98× | Food & Beverages |
| Dallmayr | 45.45× | Food & Beverages |
| Barista | 32.64× | Food & Beverages |
| Tchibo | 9.4× | Shopping |
| Ristretto | 134.4× | Food & Beverages |
| Arabic coffee | 22.92× | Food & Beverages |
| Starbucks | 9.4× | Food & Beverages |
| Coffeeshop Company | 62.05× | Business & Career |
| Coffee cup | 29.51× | Home & Garden |
| Flat white | 22.78× | Food & Beverages |
| Caffè macchiato | 76.34× | Food & Beverages |
| Latte macchiato | 32.53× | Food & Beverages |
| Turkish coffee | 47.6× | Food & Beverages |
| Specialty coffee | 15.38× | Food & Beverages |
| 360 | 39.12× | Music & Radio |
| Senseo | 22.17× | Food & Beverages |
| Illy | 39.12× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.98 |
| Sustainability | BALANCE | 1.97 |
| Pet Ownership | JOY | 1.9 |
| Luxury Orientation | PREMIUM | 1.82 |
| Design Affinity | PREMIUM | 1.76 |
| Healthy Lifestyle | BALANCE | 1.73 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 21.7% |
| South Korea | 15.9% |
| United States | 7.0% |
See Caffè Americano audiences in other countries
More Beverage audiences in Germany
- Water (9,647,518)
- Tea (9,075,569)
- Milk (5,601,346)
- Soft drinks (5,114,610)
- Espresso (4,901,022)
Frequently asked questions
How many fans does Caffè Americano have in Germany?
Caffè Americano has an estimated audience of 243,347 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Caffè Americano fans?
61.6% of Caffè Americano fans are female, 38.4% are male, with an average age of 34.1 years.
Which brands do Caffè Americano fans like most?
Caffè Americano fans show strongest brand affinity for Mocaccino (91.43×), Frappuccino (90.45×), and Tassimo (57.56×) over the country average.
Where do Caffè Americano fans live in Germany?
Caffè Americano fans in Germany are most concentrated in Bayern (reach 49,146), Nordrhein-Westfalen (reach 48,998), and Baden-Württemberg (reach 30,329). These three regions account for the largest share of the active audience.
What other brands do Caffè Americano fans also like?
Beyond Caffè Americano itself, the audience over-indexes on Frappuccino (90.45×), Tassimo (57.56×), Drip brew (100.98×), and Dallmayr (45.45×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Caffè Americano. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.