Flat white Audience in Germany
Flat white has an estimated audience of 808,919 people in Germany. 65.5% are female, 34.5% are male, average age 43.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg.
The average Flat white fan in Germany is 43.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Category: Food & Beverages · Type: Topic · Subtype: Beverage
Demographics of Flat white fans
| Metric | Value |
|---|---|
| Female | 65.5% |
| Male | 34.5% |
| Average age | 43.9 |
| Estimated audience size | 808,919 |
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 203,189 | 1.15× |
| Bayern | 155,125 | 1.19× |
| Baden-Württemberg | 115,725 | 1.05× |
| Hessen | 83,887 | 1.36× |
| Niedersachsen | 73,813 | 0.94× |
| Berlin | 63,669 | 1.76× |
| Hamburg | 38,040 | 2.08× |
| Sachsen | 33,628 | 0.85× |
| Rheinland-Pfalz | 30,373 | 0.75× |
| Schleswig-Holstein | 25,174 | 0.87× |
| Brandenburg | 15,862 | 0.63× |
| Thüringen | 13,110 | 0.64× |
| Sachsen-Anhalt | 11,276 | 0.54× |
| Mecklenburg-Vorpommern | 9,637 | 0.62× |
| Saarland | 6,795 | 0.68× |
| Bremen | 6,160 | 0.89× |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.2% |
| United Kingdom | 8.0% |
| Australia | 5.0% |
See Flat white audiences in other countries
More Beverage audiences in Germany
- Water (9,647,518)
- Tea (9,075,569)
- Milk (5,601,346)
- Soft drinks (5,114,610)
- Espresso (4,901,022)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Flat white. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.