Flat white Audience in United States
Flat white has an estimated audience of 4,425,974 people in United States. 70.0% are female, 30.0% are male, average age 42.6. Top regions: Florida, Arizona, Alabama.
The average Flat white fan in United States is 42.6 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Arizona, Alabama.
Category: Food & Beverages · Type: Topic · Subtype: Beverage
Demographics of Flat white fans
| Metric | Value |
|---|---|
| Female | 70.0% |
| Male | 30.0% |
| Average age | 42.6 |
| Estimated audience size | 4,425,974 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Florida | 2,192,429 | 7.32× |
| Arizona | 607,569 | 6.72× |
| Alabama | 405,462 | 6.56× |
| California | 297,994 | 0.61× |
| Arkansas | 239,162 | 6.56× |
| New York | 154,483 | 0.62× |
| Texas | 152,466 | 0.4× |
| Illinois | 62,908 | 0.43× |
| Alaska | 56,307 | 5.95× |
| Pennsylvania | 52,849 | 0.35× |
| North Carolina | 51,624 | 0.39× |
| Georgia | 51,206 | 0.38× |
| Washington | 49,311 | 0.56× |
| Massachusetts | 44,665 | 0.51× |
| Ohio | 44,330 | 0.33× |
| New Jersey | 43,777 | 0.39× |
| Virginia | 42,075 | 0.39× |
| Colorado | 35,197 | 0.5× |
| Michigan | 35,062 | 0.3× |
| Tennessee | 30,368 | 0.34× |
| Maryland | 25,889 | 0.34× |
| Oregon | 23,880 | 0.47× |
| Minnesota | 23,531 | 0.37× |
| Indiana | 23,082 | 0.29× |
| Missouri | 22,989 | 0.32× |
| Wisconsin | 20,103 | 0.3× |
| South Carolina | 20,011 | 0.3× |
| Nevada | 18,151 | 0.42× |
| Connecticut | 16,696 | 0.38× |
| Kentucky | 16,662 | 0.3× |
| Louisiana | 16,587 | 0.29× |
| Utah | 15,267 | 0.39× |
| Oklahoma | 15,088 | 0.31× |
| Hawaii | 14,129 | 0.74× |
| Washington, District of Columbia | 14,045 | 1.06× |
| Kansas | 11,537 | 0.33× |
| Iowa | 10,621 | 0.29× |
| Idaho | 8,738 | 0.39× |
| Mississippi | 8,282 | 0.23× |
| Nebraska | 6,929 | 0.31× |
| New Mexico | 6,513 | 0.29× |
| Maine | 6,095 | 0.38× |
| New Hampshire | 5,438 | 0.31× |
| Montana | 5,248 | 0.43× |
| West Virginia | 5,015 | 0.24× |
| Rhode Island | 4,724 | 0.34× |
| Vermont | 3,221 | 0.41× |
| Delaware | 2,815 | 0.23× |
| Wyoming | 2,755 | 0.42× |
| South Dakota | 2,722 | 0.27× |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.2% |
| United Kingdom | 8.0% |
| Australia | 5.0% |
See Flat white audiences in other countries
More Beverage audiences in United States
- Water (86,611,458)
- Tea (58,182,528)
- Milk (40,663,348)
- Soft drinks (32,655,793)
- Fresh water (18,920,863)
How to read this data
Audience size is the estimated number of people in United States who actively search for Flat white. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.