Rascasse Audience Intelligence

Flat white Audience in United States

A data profile of the people who buy, follow and care about Flat white in United States — modelled from more than twelve digital signal sources. Flat white has an estimated audience of 4,425,974 people in United States.

#25among Beverage in United States#4065among Topic in United States#489in Food & Beverages

The average Flat white fan in United States is 42.6 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, Arizona, California.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Flat white profile in United States.

Audience size
4.4M
in United States
Gender
70.0%♀
30.0% male
Age
42.6
average years
Country rank
#7387
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Flat white fans

70.0% are female, 30.0% are male, average age 42.6.

Fig. 02

Gender split

70.0%
Female
30.0%
Male
Demographic split for Flat white audience in United States
MetricValue
Female70.0%
Male30.0%
Average age42.6
Estimated audience size4,425,974
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Flat white audience in United States
Age bracketShare%
16-1912%
20-2915%
30-3921%
40-4927%
50+25%
Fig. 04

Worldwide distribution

23.2%

of the worldwide Flat white audience comes from United States.

Worldwide audience distribution share by country for Flat white
CountryShare
United States23.2%
United Kingdom8.0%
Australia5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Flat white audience in United States is strongest.

Fig. 05

Top regions by affinity

Flat white fans by region: top regions in United States
#RegionReachAffinity×
01Florida~2M6.78×
02Arizona~600K6.25×
03Alabama~400K6.25×
04Arkansas~200K6.24×
05Alaska~50K5.74×
06Washington, District of Columbia~20K1.47×
07Hawaii~20K1.29×
08New York~300K1.08×
09California~500K1.03×
10Washington~90K0.98×
11Colorado~70K0.98×
12Oregon~50K0.97×
13Vermont~7K0.96×
14Massachusetts~80K0.93×
15Montana~10K0.92×
16Maine~10K0.85×
17New Hampshire~10K0.83×
18Illinois~100K0.77×
19Minnesota~50K0.75×
20New Jersey~80K0.74×
21Connecticut~30K0.74×
22Nevada~30K0.74×
23Utah~30K0.74×
24Virginia~80K0.73×
25Rhode Island~10K0.72×
26North Carolina~90K0.71×
27Idaho~20K0.71×
28Texas~300K0.70×
29Maryland~50K0.69×
30Pennsylvania~100K0.68×
31South Dakota~7K0.67×
32North Dakota~6K0.67×
33Georgia~90K0.66×
34Nebraska~10K0.66×
35Wisconsin~40K0.65×
36Tennessee~60K0.64×
37New Mexico~10K0.64×
38Delaware~8K0.64×
39Ohio~80K0.62×
40Kansas~20K0.62×
41Iowa~20K0.61×
42West Virginia~10K0.61×
43Missouri~40K0.60×
44Kentucky~30K0.60×
45Michigan~70K0.58×
46Indiana~50K0.58×
47South Carolina~40K0.58×
48Louisiana~30K0.57×
49Oklahoma~30K0.54×
50Mississippi~20K0.48×
Fig. 06

Affinity by region

Affinity by region — Flat white, United States
0.48×1.00×6.78×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Flat white. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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