Flat white Audience in United States
Flat white has an estimated audience of 4,425,974 people in United States. 70.0% are female, 30.0% are male, average age 42.6. Top regions: Florida, Arizona, Alabama.
The average Flat white fan in United States is 42.6 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Arizona, Alabama. Demographically, the Flat white audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Community Orientation, Urban Lifestyle.
Category: Food & Beverages · Type: Topic · Subtype: Beverage
Demographics of Flat white fans
| Metric | Value |
|---|---|
| Female | 70.0% |
| Male | 30.0% |
| Average age | 42.6 |
| Estimated audience size | 4,425,974 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Florida | 2,192,430 | 7.32× |
| Arizona | 607,570 | 6.72× |
| Alabama | 405,462 | 6.56× |
| California | 297,995 | 0.61× |
| Arkansas | 239,163 | 6.56× |
| New York | 154,483 | 0.62× |
| Texas | 152,466 | 0.4× |
| Illinois | 62,908 | 0.43× |
| Alaska | 56,308 | 5.95× |
| Pennsylvania | 52,849 | 0.35× |
| North Carolina | 51,625 | 0.39× |
| Georgia | 51,206 | 0.38× |
| Washington | 49,311 | 0.56× |
| Massachusetts | 44,666 | 0.51× |
| Ohio | 44,331 | 0.33× |
| New Jersey | 43,778 | 0.39× |
| Virginia | 42,075 | 0.39× |
| Colorado | 35,198 | 0.5× |
| Michigan | 35,063 | 0.3× |
| Tennessee | 30,369 | 0.34× |
| Maryland | 25,890 | 0.34× |
| Oregon | 23,880 | 0.47× |
| Minnesota | 23,531 | 0.37× |
| Indiana | 23,082 | 0.29× |
| Missouri | 22,989 | 0.32× |
| Wisconsin | 20,104 | 0.3× |
| South Carolina | 20,011 | 0.3× |
| Nevada | 18,151 | 0.42× |
| Connecticut | 16,696 | 0.38× |
| Kentucky | 16,662 | 0.3× |
| Louisiana | 16,588 | 0.29× |
| Utah | 15,268 | 0.39× |
| Oklahoma | 15,088 | 0.31× |
| Hawaii | 14,129 | 0.74× |
| Washington, District of Columbia | 14,046 | 1.06× |
| Kansas | 11,538 | 0.33× |
| Iowa | 10,622 | 0.29× |
| Idaho | 8,739 | 0.39× |
| Mississippi | 8,282 | 0.23× |
| Nebraska | 6,929 | 0.31× |
| New Mexico | 6,513 | 0.29× |
| Maine | 6,095 | 0.38× |
| New Hampshire | 5,439 | 0.31× |
| Montana | 5,248 | 0.43× |
| West Virginia | 5,016 | 0.24× |
| Rhode Island | 4,725 | 0.34× |
| Vermont | 3,221 | 0.41× |
| Delaware | 2,815 | 0.23× |
| Wyoming | 2,756 | 0.42× |
| South Dakota | 2,722 | 0.27× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.99 |
| Urban Lifestyle | OPEN | 1.69 |
| Convenience Orientation | PREMIUM | 1.6 |
| DIY Mentality | THRILL | 1.59 |
| Spirituality | BALANCE | 1.51 |
| Quality Awareness | PREMIUM | 1.5 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.3% |
| United Kingdom | 8.0% |
| Australia | 5.0% |
See Flat white audiences in other countries
More Beverage audiences in United States
- Water (86,611,458)
- Tea (58,182,528)
- Milk (40,663,348)
- Soft drinks (32,655,793)
- Fresh water (18,920,863)
How to read this data
Audience size is the estimated number of people in United States who actively search for Flat white. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.