Milk Audience in Germany
Milk has an estimated audience of 5,601,346 people in Germany. 66.4% are female, 33.6% are male, average age 40.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Bild, Wetter.com, EBay, Electronic funds transfer, QVC.
The average Milk fan in Germany is 40.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Bild, Wetter.com, EBay, with strongest over-indexing on Bild (1.68× the country average). Demographically, the Milk audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Indulgence, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Beverage
Demographics of Milk fans
| Metric | Value |
|---|---|
| Female | 66.4% |
| Male | 33.6% |
| Average age | 40.3 |
| Estimated audience size | 5,601,346 |
Audience persona
The typical Milk fan in Germany is more female, around 40.3 years old, with strong Indulgence tendencies and a notable affinity for Bild.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,146,071 | 0.94× |
| Bayern | 1,047,871 | 1.16× |
| Baden-Württemberg | 782,403 | 1.02× |
| Niedersachsen | 630,675 | 1.16× |
| Hessen | 385,602 | 0.9× |
| Sachsen | 312,427 | 1.14× |
| Rheinland-Pfalz | 253,709 | 0.9× |
| Berlin | 211,664 | 0.85× |
| Brandenburg | 183,592 | 1.06× |
| Schleswig-Holstein | 183,282 | 0.91× |
| Thüringen | 161,991 | 1.13× |
| Sachsen-Anhalt | 146,083 | 1.01× |
| Hamburg | 145,785 | 1.15× |
| Mecklenburg-Vorpommern | 106,324 | 0.99× |
| Saarland | 60,232 | 0.88× |
| Bremen | 38,186 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bild | 1.68× | News |
| Wetter.com | 1.78× | Home & Garden |
| EBay | 1.53× | Shopping |
| Electronic funds transfer | 1.96× | Business & Career |
| QVC | 2.17× | Movies & TV |
| Vodafone | 1.65× | Technology & Electronics |
| Cattle | 3.01× | Pets & Animals |
| FOCUS Online | 1.63× | News |
| Helene Fischer | 1.59× | Music & Radio |
| RTL Television | 1.81× | Movies & TV |
| Dairy | 2.86× | Food & Beverages |
| FRITZ!Box | 1.65× | Technology & Electronics |
| Idealo | 1.74× | Shopping |
| Schlager music | 1.67× | Music & Radio |
| Petrol engine | 1.9× | Cars & Mobility |
| Agricultural engineering | 2.73× | Business & Career |
| Tractor | 2.33× | Cars & Mobility |
| Dairy farming | 4.18× | Food & Beverages |
| Extreme metal | 1.68× | Music & Radio |
| Die Welt | 1.8× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.83 |
| DIY Mentality | THRILL | 1.55 |
| Sustainability | BALANCE | 1.5 |
| Design Affinity | PREMIUM | 1.46 |
| Pet Ownership | JOY | 1.39 |
| Sports Activity | POWER | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.3% |
| Italy | 5.3% |
| Brazil | 4.8% |
See Milk audiences in other countries
More Beverage audiences in Germany
- Water (9,647,518)
- Tea (9,075,569)
- Soft drinks (5,114,610)
- Espresso (4,901,022)
- Cappuccino (3,420,253)
Frequently asked questions
How many fans does Milk have in Germany?
Milk has an estimated audience of 5,601,346 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Milk fans?
66.4% of Milk fans are female, 33.6% are male, with an average age of 40.3 years.
Which brands do Milk fans like most?
Milk fans show strongest brand affinity for Bild (1.68×), Wetter.com (1.78×), and EBay (1.53×) over the country average.
Where do Milk fans live in Germany?
Milk fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,146,071), Bayern (reach 1,047,871), and Baden-Württemberg (reach 782,403). These three regions account for the largest share of the active audience.
What other brands do Milk fans also like?
Beyond Milk itself, the audience over-indexes on Wetter.com (1.78×), EBay (1.53×), Electronic funds transfer (1.96×), and QVC (2.17×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Milk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.