Rascasse Audience Intelligence

Dairy farming Audience in Germany

A data profile of the people who buy, follow and care about Dairy farming in Germany — modelled from more than twelve digital signal sources. Dairy farming has an estimated audience of 1,182,774 people in Germany.

#2819among Topic in Germany#268in Food & Beverages

The average Dairy farming fan in Germany is 38.7 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Niedersachsen.

Top brand affinities include Fertilizer, John Deere, Water purification, with strongest over-indexing on Fertilizer (27.88× the country average).

Demographically, the Dairy farming audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Patriotism, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Dairy farming fan in Germany is more male, around 38.7 years old, with strong Patriotism tendencies and a notable affinity for Fertilizer.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dairy farming profile in Germany.

Audience size
1.2M
in Germany
Gender
38.1%♀
61.9% male
Age
38.7
average years
Country rank
#5601
Topic in Germany
Fig. 01

Search interest · 12-month trend

+15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dairy farming fans

38.1% are female, 61.9% are male, average age 38.7.

Fig. 02

Gender split

38.1%
Female
61.9%
Male
Demographic split for Dairy farming audience in Germany
MetricValue
Female38.1%
Male61.9%
Average age38.7
Estimated audience size1,182,774
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Dairy farming audience in Germany
Age bracketShare%
16-1923%
20-2917%
30-3920%
40-4920%
50+20%
Fig. 04

Worldwide distribution

3.1%

of the worldwide Dairy farming audience comes from Germany.

Worldwide audience distribution share by country for Dairy farming
CountryShare
United States28.6%
Brazil10.2%
India8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dairy farming audience in Germany is strongest.

Fig. 05

Top regions by affinity

Dairy farming fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~300K1.83×
02Hessen~100K1.48×
03Niedersachsen~200K1.35×
04Bremen~10K1.13×
05Schleswig-Holstein~40K1.05×
06Mecklenburg-Vorpommern~20K1.05×
07Berlin~50K1.04×
08Saarland~10K1.02×
09Hamburg~30K1.01×
10Baden-Württemberg~200K0.93×
11Brandenburg~30K0.92×
12Sachsen-Anhalt~30K0.90×
13Thüringen~30K0.90×
14Sachsen~50K0.89×
15Rheinland-Pfalz~50K0.88×
16Nordrhein-Westfalen~200K0.80×
Fig. 06

Affinity by region

Affinity by region — Dairy farming, Germany
0.80×1.00×1.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dairy farming audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dairy farming audience
#·InterestCategoryAffinity×
01FertilizerHome & Garden27.88×
02John DeereCars & Mobility25.00×
03Farming SimulatorGames24.78×
04Renault TrucksCars & Mobility20.83×
05Water purificationFood & Beverages18.73×
06DAF TrucksCars & Mobility17.86×
07EniCars & Mobility15.00×
08HusqvarnaHome & Garden13.33×
09Krefeld PinguineSports11.46×
10Semi-trailer truckCars & Mobility8.97×
11StihlHome & Garden7.92×
12Wood carvingHome & Garden7.58×
13Combine harvesterBusiness & Career6.83×
14ForestryHome & Garden5.77×
15Lawn mowerHome & Garden5.71×
16MilkFood & Beverages4.18×
17Organic farmingFood & Beverages3.68×
18Renewable energyBusiness & Career2.67×
19Helene FischerMusic & Radio2.33×
20SV Werder BremenSports2.16×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dairy farming audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dairy farming audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.74×
Pet OwnershipJOY1.64×
Risk AppetiteTHRILL1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dairy farming audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.73×
Design AffinityPREMIUM0.77×
CreativityOPEN0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dairy farming have in Germany?

Dairy farming has an estimated audience of 1,182,774 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Dairy farming fans?

38.1% of Dairy farming fans are female, 61.9% are male, with an average age of 38.7 years.

03

Which brands do Dairy farming fans like most?

Dairy farming fans show strongest brand affinity for Fertilizer (27.88×), John Deere (25×), and Water purification (18.73×) over the country average.

04

Where do Dairy farming fans live in Germany?

Dairy farming fans in Germany are most concentrated in Bayern (reach ~300K), Nordrhein-Westfalen (reach ~200K), and Niedersachsen (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Dairy farming fans also like?

Beyond Dairy farming itself, the audience over-indexes on John Deere (25×), Water purification (18.73×), Husqvarna (13.33×), and Farming Simulator (24.78×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Dairy farming audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Dairy farming. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →