Dairy farming Audience in Germany
Dairy farming has an estimated audience of 1,182,774 people in Germany. 38.1% are female, 61.9% are male, average age 38.7. Top regions: Bayern, Nordrhein-Westfalen, Hessen. Top brand affinities: Icon (magazine), Goes, Gil Ofarim, Progressive rock, Ensiferum.
The average Dairy farming fan in Germany is 38.7 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Hessen. Top brand affinities include Icon (magazine), Goes, Gil Ofarim, with strongest over-indexing on Icon (magazine) (6.71× the country average). Demographically, the Dairy farming audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Sustainability, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Dairy farming fans
| Metric | Value |
|---|---|
| Female | 38.1% |
| Male | 61.9% |
| Average age | 38.7 |
| Estimated audience size | 1,182,774 |
Audience persona
The typical Dairy farming fan in Germany is more male, around 38.7 years old, with strong Sustainability tendencies and a notable affinity for Icon (magazine).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 221,045 | 1.16× |
| Nordrhein-Westfalen | 213,534 | 0.83× |
| Hessen | 183,412 | 2.03× |
| Baden-Württemberg | 145,693 | 0.9× |
| Niedersachsen | 125,912 | 1.1× |
| Berlin | 61,462 | 1.16× |
| Rheinland-Pfalz | 52,721 | 0.89× |
| Sachsen | 32,338 | 0.56× |
| Schleswig-Holstein | 31,830 | 0.75× |
| Brandenburg | 30,980 | 0.84× |
| Mecklenburg-Vorpommern | 20,658 | 0.91× |
| Hamburg | 20,458 | 0.77× |
| Thüringen | 19,534 | 0.65× |
| Sachsen-Anhalt | 18,971 | 0.62× |
| Bremen | 17,052 | 1.69× |
| Saarland | 16,587 | 1.14× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Icon (magazine) | 6.71× | Arts & Culture |
| Goes | 1.74× | Travel & Leisure |
| Gil Ofarim | 2.22× | Music & Radio |
| Progressive rock | 2.46× | Music & Radio |
| Ensiferum | 17.91× | Music & Radio |
| Urban Outfitters | 1.77× | Shopping |
| Pillow | 1.57× | Home & Garden |
| Urban horticulture | 1.6× | Home & Garden |
| Preacher (comics) | 4.78× | Literature |
| Google Home | 3.7× | Technology & Electronics |
| Eco Friendly Living | 2.34× | Home & Garden |
| Bull riding | 3.91× | Sports |
| Braun Büffel | 5.27× | Fashion & Accessoires |
| Pumuckl | 3.43× | Movies & TV |
| Caprivi Strip | 5.33× | |
| Chalkidiki | 2.21× | Travel & Leisure |
| Rhodiola | 4.9× | Health |
| Camo | 5.27× | Technology & Electronics |
| Jaguar F-Pace | 2.77× | Cars & Mobility |
| Molly Hatchet | 5.5× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.41 |
| Patriotism | CONSERVATISM | 1.39 |
| Pet Ownership | JOY | 1.37 |
| Sports Activity | POWER | 1.31 |
| Travelling | THRILL | 1.24 |
| DIY Mentality | THRILL | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.6% |
| Brazil | 10.2% |
| India | 8.4% |
See Dairy farming audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Dairy farming have in Germany?
Dairy farming has an estimated audience of 1,182,774 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Dairy farming fans?
38.1% of Dairy farming fans are female, 61.9% are male, with an average age of 38.7 years.
Which brands do Dairy farming fans like most?
Dairy farming fans show strongest brand affinity for Icon (magazine) (6.71×), Goes (1.74×), and Gil Ofarim (2.22×) over the country average.
Where do Dairy farming fans live in Germany?
Dairy farming fans in Germany are most concentrated in Bayern (reach 221,045), Nordrhein-Westfalen (reach 213,534), and Hessen (reach 183,412). These three regions account for the largest share of the active audience.
What other brands do Dairy farming fans also like?
Beyond Dairy farming itself, the audience over-indexes on Goes (1.74×), Gil Ofarim (2.22×), Progressive rock (2.46×), and Ensiferum (17.91×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dairy farming. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.