Rascasse Audience Intelligence

Dairy farming Audience in United States

A data profile of the people who buy, follow and care about Dairy farming in United States — modelled from more than twelve digital signal sources. Dairy farming has an estimated audience of 10,870,596 people in United States.

#2135among Topic in United States#258in Food & Beverages

The average Dairy farming fan in United States is 44.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Hardware store, Livestock, Husqvarna, with strongest over-indexing on Hardware store (4.36× the country average).

Demographically, the Dairy farming audience skews more male with an average age of 44.1, and over-indexes on personality traits such as Patriotism, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dairy farming fan in United States is more male, around 44.1 years old, with strong Patriotism tendencies and a notable affinity for Hardware store.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dairy farming profile in United States.

Audience size
10.9M
in United States
Gender
39.6%♀
60.4% male
Age
44.1
average years
Country rank
#3299
Topic in United States
Fig. 01

Search interest · 12-month trend

+14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dairy farming fans

39.6% are female, 60.4% are male, average age 44.1.

Fig. 02

Gender split

39.6%
Female
60.4%
Male
Demographic split for Dairy farming audience in United States
MetricValue
Female39.6%
Male60.4%
Average age44.1
Estimated audience size10,870,596
Fig. 03

Age distribution

Ø 44.1
average years
Age distribution of the Dairy farming audience in United States
Age bracketShare%
16-1912%
20-2914%
30-3918%
40-4922%
50+33%
Fig. 04

Worldwide distribution

28.6%

of the worldwide Dairy farming audience comes from United States.

Worldwide audience distribution share by country for Dairy farming
CountryShare
United States28.6%
Brazil10.2%
India8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dairy farming audience in United States is strongest.

Fig. 05

Top regions by affinity

Dairy farming fans by region: top regions in United States
#RegionReachAffinity×
01Nebraska~100K2.41×
02Vermont~40K2.28×
03Wisconsin~400K2.22×
04South Dakota~50K2.01×
05Idaho~100K1.80×
06Indiana~300K1.48×
07Michigan~400K1.40×
08Iowa~100K1.40×
09Kansas~100K1.38×
10Minnesota~200K1.27×
11Connecticut~100K1.19×
12Rhode Island~40K1.16×
13Utah~100K1.06×
14Colorado~200K1.05×
15New Hampshire~50K1.05×
16Massachusetts~200K1.03×
17Ohio~300K0.99×
18Pennsylvania~400K0.98×
19North Dakota~20K0.98×
20Maine~40K0.97×
21Delaware~30K0.97×
22New York~600K0.92×
23Washington~200K0.89×
24New Mexico~50K0.89×
25Texas~800K0.85×
26Kentucky~100K0.84×
27Oregon~100K0.83×
28South Carolina~100K0.82×
29Tennessee~200K0.81×
30West Virginia~40K0.81×
31Missouri~100K0.80×
32Montana~20K0.80×
33Alaska~20K0.79×
34Illinois~300K0.78×
35Virginia~200K0.77×
36Oklahoma~90K0.77×
37New Jersey~200K0.75×
38California~900K0.74×
39Georgia~200K0.74×
40North Carolina~200K0.74×
41Arizona~200K0.73×
42Mississippi~70K0.73×
43Hawaii~30K0.70×
44Maryland~100K0.69×
45Washington, District of Columbia~20K0.69×
46Louisiana~100K0.68×
47Arkansas~60K0.67×
48Alabama~90K0.62×
49Florida~500K0.61×
50Nevada~60K0.58×
Fig. 06

Affinity by region

Affinity by region — Dairy farming, United States
0.58×1.00×2.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dairy farming audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dairy farming audience
#·InterestCategoryAffinity×
01Farming SimulatorGames17.45×
02HusqvarnaHome & Garden15.96×
03Max VerstappenSports5.71×
04FertilizerHome & Garden5.61×
05ExcavatorCars & Mobility4.85×
06Rural KingHome & Garden4.80×
07Lawn mowerHome & Garden4.58×
08Hardware storeHome & Garden4.36×
09Tractor Supply CompanyShopping3.96×
10Sustainable energyHome & Garden3.12×
11Rail transportTravel & Leisure3.01×
12MilkFood & Beverages2.92×
13LivestockPets & Animals2.88×
14Renewable energyBusiness & Career2.75×
15Discount TireShopping2.69×
16CarpentryHome & Garden2.51×
17Nonprofit organizationPolitics & Society1.85×
18Planet FitnessSports1.80×
19Pizza HutFood & Beverages1.71×
20MeatFood & Beverages1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dairy farming audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dairy farming audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.75×
DIY MentalityTHRILL2.05×
Urban LifestyleOPEN1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dairy farming audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.75×
MindfulnessBALANCE0.80×
Early Adopter MentalityPOWER0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dairy farming have in United States?

Dairy farming has an estimated audience of 10,870,596 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Dairy farming fans?

39.6% of Dairy farming fans are female, 60.4% are male, with an average age of 44.1 years.

03

Which brands do Dairy farming fans like most?

Dairy farming fans show strongest brand affinity for Hardware store (4.36×), Livestock (2.88×), and Husqvarna (15.96×) over the country average.

04

Where do Dairy farming fans live in United States?

Dairy farming fans in United States are most concentrated in California (reach ~900K), Texas (reach ~800K), and New York (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Dairy farming fans also like?

Beyond Dairy farming itself, the audience over-indexes on Livestock (2.88×), Husqvarna (15.96×), Tractor Supply Company (3.96×), and Lawn mower (4.58×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Dairy farming audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dairy farming. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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