Rascasse Audience Intelligence

Husqvarna Target Market in United States

A data profile of the people who buy, follow and care about Husqvarna in United States — modelled from more than twelve digital signal sources. Husqvarna has an estimated audience of 1,773,459 people in United States.

#8among Tools in United States#1604among Brand in United States#855in Home & Garden

The average Husqvarna fan in United States is 41.2 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, North Carolina.

Top brand affinities include Pig farming, Menards, Poultry farming, with strongest over-indexing on Pig farming (44.29× the country average).

Demographically, the Husqvarna audience skews more male with an average age of 41.2, and over-indexes on personality traits such as DIY Mentality, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Husqvarna fan in United States is more male, around 41.2 years old, with strong DIY Mentality tendencies and a notable affinity for Pig farming.

Category: Home & Garden · Type: Brand · Subtype: Tools

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Husqvarna profile in United States.

Audience size
1.8M
in United States
Gender
16.3%♀
83.7% male
Age
41.2
average years
Country rank
#15637
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Husqvarna

16.3% are female, 83.7% are male, average age 41.2.

Fig. 02

Gender split

16.3%
Female
83.7%
Male
Demographic split for Husqvarna audience in United States
MetricValue
Female16.3%
Male83.7%
Average age41.2
Estimated audience size1,773,459
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Husqvarna audience in United States
Age bracketShare%
16-1910%
20-2919%
30-3924%
40-4929%
50+17%
Fig. 04

Worldwide distribution

17.7%

of the worldwide Husqvarna audience comes from United States.

Worldwide audience distribution share by country for Husqvarna
CountryShare
United States17.7%
Germany11.9%
Sweden4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Husqvarna audience in United States is strongest.

Fig. 05

Top regions by affinity

Husqvarna customers by region in United States
#RegionReachAffinity×
01West Virginia~20K2.09×
02Maine~10K1.92×
03New Hampshire~10K1.75×
04Vermont~5K1.73×
05Alabama~40K1.69×
06Montana~8K1.69×
07South Carolina~40K1.62×
08Idaho~10K1.54×
09Alaska~5K1.41×
10Arkansas~20K1.32×
11Mississippi~20K1.31×
12North Carolina~70K1.29×
13Tennessee~50K1.29×
14Kentucky~30K1.22×
15Michigan~50K1.16×
16Wisconsin~30K1.16×
17Wyoming~3K1.12×
18North Dakota~4K1.08×
19Minnesota~30K1.05×
20Oregon~20K1.01×
21Connecticut~20K1.00×
22Missouri~30K0.99×
23Pennsylvania~60K0.98×
24Oklahoma~20K0.97×
25Ohio~50K0.95×
26Iowa~10K0.94×
27Georgia~50K0.93×
28Indiana~30K0.93×
29Louisiana~20K0.92×
30Kansas~10K0.92×
31Utah~10K0.90×
32South Dakota~4K0.88×
33Washington~30K0.86×
34Virginia~40K0.85×
35Rhode Island~5K0.82×
36Massachusetts~30K0.79×
37Nebraska~7K0.74×
38Colorado~20K0.64×
39New Mexico~6K0.62×
40Delaware~3K0.62×
41New York~60K0.61×
42Texas~90K0.56×
43Florida~70K0.55×
44Illinois~30K0.55×
45Hawaii~4K0.51×
46Maryland~10K0.48×
47New Jersey~20K0.47×
48Arizona~20K0.47×
49California~80K0.43×
50Nevada~7K0.40×
Fig. 06

Affinity by region

Affinity by region — Husqvarna, United States
0.40×1.00×2.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Husqvarna audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Husqvarna audience
#·InterestCategoryAffinity×
01Moto GuzziCars & Mobility74.29×
02Electric vehicle batteryCars & Mobility64.75×
03Sustainable cityPolitics & Society64.23×
04Raised-bed gardeningHome & Garden63.97×
05Autonomous robotTechnology & Electronics52.22×
06Battlefield 3Games51.43×
07Cub CadetHome & Garden49.16×
08Hedge trimmerHome & Garden47.99×
09PiaggioCars & Mobility44.83×
10Pig farmingPolitics & Society44.29×
11Hobby farmPets & Animals43.69×
12Donkey KongGames41.90×
13Robotic lawn mowerHome & Garden41.61×
14X-COMGames35.47×
15Poultry farmingPolitics & Society22.86×
16Rural KingHome & Garden20.30×
17MenardsHome & Garden16.25×
18Dairy farmingFood & Beverages15.96×
19Vegetable GardeningFood & Beverages12.99×
20Hardware storeHome & Garden11.17×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Husqvarna audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Husqvarna audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL4.58×
Design AffinityPREMIUM1.76×
PatriotismCONSERVATISM1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Husqvarna audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.73×
SpiritualityBALANCE0.73×
Urban LifestyleOPEN0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Husqvarna's target market in United States?

Husqvarna's target market in United States covers an estimated 1,773,459 people, concentrated in Texas and California.

02

What is the gender split and age of Husqvarna customers?

16.3% of the Husqvarna audience are female, 83.7% are male, with an average age of 41.2 years.

03

Which brands do Husqvarna fans like most?

Husqvarna fans show strongest brand affinity for Pig farming (44.29×), Menards (16.25×), and Poultry farming (22.86×) over the country average.

04

Where do Husqvarna fans live in United States?

Husqvarna fans in United States are most concentrated in Texas (reach ~90K), California (reach ~80K), and North Carolina (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Husqvarna fans also like?

Beyond Husqvarna itself, the audience over-indexes on Menards (16.25×), Poultry farming (22.86×), Moto Guzzi (74.29×), and Hobby farm (43.69×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Husqvarna. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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