Husqvarna Audience in United States

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Husqvarna has an estimated audience of 1,791,073 people in United States. 16.3% are female, 83.7% are male, average age 41.2. Top regions: Texas, California, North Carolina. Top brand affinities: Pig farming, Menards, Poultry farming, Moto Guzzi, Cub Cadet.

The average Husqvarna fan in United States is 41.2 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, North Carolina. Top brand affinities include Pig farming, Menards, Poultry farming, with strongest over-indexing on Pig farming (44.29× the country average). Demographically, the Husqvarna audience skews more male with an average age of 41.2, and over-indexes on personality traits such as DIY Mentality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand · Subtype: Tools

Demographics of Husqvarna fans

Demographic split for Husqvarna audience in United States
MetricValue
Female16.3%
Male83.7%
Average age41.2
Estimated audience size1,791,073

Audience persona

The typical Husqvarna fan in United States is more male, around 41.2 years old, with strong DIY Mentality tendencies and a notable affinity for Pig farming.

Top regions in United States

Top regions ranked by reach for Husqvarna in United States
RegionReachAffinity
Texas92,0520.6×
California86,1720.44×
North Carolina74,4961.38×
Florida70,0180.58×
New York66,3780.66×
Pennsylvania59,2340.98×
Michigan55,4181.18×
Georgia54,0280.98×
Ohio53,3340.97×
South Carolina46,5871.73×
Tennessee46,3241.29×
Alabama43,5591.74×
Virginia38,3800.88×
Illinois34,6780.58×
Washington32,3960.9×
Wisconsin31,4361.17×
Indiana30,5680.93×
Missouri28,4160.98×
Massachusetts28,2410.8×
Minnesota27,3891.07×
Kentucky26,8171.19×
New Jersey21,8460.48×
Louisiana21,5310.93×
Oregon20,8291.01×
Oklahoma19,4080.98×
Arkansas19,2111.3×
Colorado18,7490.66×
Mississippi18,2911.24×
Arizona18,2370.5×
Connecticut18,1261.01×
West Virginia16,1181.93×
Utah14,7680.92×
Maryland14,5130.47×
Iowa13,9070.94×
Idaho13,5901.51×
Kansas12,8440.91×
Maine12,6701.97×
New Hampshire12,5211.77×
Montana8,2271.66×
Nebraska6,5710.73×
Nevada6,4800.37×
Vermont5,3201.69×
Alaska5,2711.38×
New Mexico5,2190.58×
Rhode Island4,5160.79×
Hawaii3,8070.49×
North Dakota3,6851×
South Dakota3,3790.82×
Wyoming2,7691.04×
Delaware2,6230.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Husqvarna audience
BrandAffinityCategory
Pig farming44.29×Politics & Society
Menards16.25×Home & Garden
Poultry farming22.86×Politics & Society
Moto Guzzi74.29×Cars & Mobility
Cub Cadet49.16×Home & Garden
Hobby farm43.69×Pets & Animals
Rural King20.3×Home & Garden
Hardware store11.17×Home & Garden
Raised-bed gardening63.97×Home & Garden
Dairy farming15.96×Food & Beverages
Autonomous robot52.22×Technology & Electronics
Hedge trimmer47.99×Home & Garden
Battlefield 351.43×Games
Electric vehicle battery64.75×Cars & Mobility
X-COM35.47×Games
Piaggio44.83×Cars & Mobility
Sustainable city64.23×Politics & Society
Lowe's4×Shopping
Vegetable Gardening12.99×Food & Beverages
Donkey Kong41.9×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Husqvarna audience
TraitClusterScore
DIY MentalityTHRILL3.32
Quality AwarenessPREMIUM2.14
Family OrientationCONSERVATISM1.72
PatriotismCONSERVATISM1.46
Design AffinityPREMIUM1.32
Pet OwnershipJOY1.28

Worldwide distribution

Worldwide audience distribution share by country for Husqvarna
CountryShare
United States18.2%
Germany12.7%
Italy4.9%

See Husqvarna audiences in other countries

More Tools audiences in United States

Frequently asked questions

How many fans does Husqvarna have in United States?

Husqvarna has an estimated audience of 1,791,073 people in United States, concentrated in Texas and California.

What is the gender split and age of Husqvarna fans?

16.3% of Husqvarna fans are female, 83.7% are male, with an average age of 41.2 years.

Which brands do Husqvarna fans like most?

Husqvarna fans show strongest brand affinity for Pig farming (44.29×), Menards (16.25×), and Poultry farming (22.86×) over the country average.

Where do Husqvarna fans live in United States?

Husqvarna fans in United States are most concentrated in Texas (reach 92,052), California (reach 86,172), and North Carolina (reach 74,496). These three regions account for the largest share of the active audience.

What other brands do Husqvarna fans also like?

Beyond Husqvarna itself, the audience over-indexes on Menards (16.25×), Poultry farming (22.86×), Moto Guzzi (74.29×), and Cub Cadet (49.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Husqvarna. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.