Battlefield 3 Audience in United States

Battlefield 3 logo

Battlefield 3 has an estimated audience of 865,925 people in United States. 21.4% are female, 78.6% are male, average age 24.4. Top regions: California, Texas, Florida. Top brand affinities: Hearthstone, Mario Kart, Battlefield 4, Micro Center, Kia Sportage.

The average Battlefield 3 fan in United States is 24.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hearthstone, Mario Kart, Battlefield 4, with strongest over-indexing on Hearthstone (222.22× the country average). Demographically, the Battlefield 3 audience skews more male with an average age of 24.4, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Shooter

Demographics of Battlefield 3 fans

Demographic split for Battlefield 3 audience in United States
MetricValue
Female21.4%
Male78.6%
Average age24.4
Estimated audience size865,925

Audience persona

The typical Battlefield 3 fan in United States is more male, around 24.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Hearthstone.

Top regions in United States

Top regions ranked by reach for Battlefield 3 in United States
RegionReachAffinity
California107,5351.13×
Texas80,9191.09×
Florida53,3680.91×
New York43,6590.9×
Illinois29,8431.03×
Pennsylvania27,2600.93×
North Carolina26,8511.03×
Virginia26,7241.27×
Georgia25,0970.94×
Ohio24,4710.92×
Washington22,5281.3×
Arizona21,2911.2×
Michigan20,8190.92×
New Jersey19,1570.87×
Tennessee17,4611.01×
Indiana15,7801×
Missouri15,6861.12×
Maryland15,1611.02×
Colorado14,9041.09×
Massachusetts14,7100.86×
Oregon14,3211.44×
Oklahoma12,5981.31×
Kentucky11,7241.08×
Wisconsin11,6700.9×
South Carolina11,5420.89×
Alabama11,4490.95×
Louisiana11,3291.01×
Minnesota11,1090.9×
Nevada9,7371.16×
Kansas8,1891.2×
Connecticut7,9090.91×
Iowa7,6421.07×
Arkansas7,3841.04×
Utah7,0780.91×
Mississippi6,4920.91×
Idaho4,7641.1×
Nebraska4,4861.03×
New Mexico4,2610.98×
West Virginia3,7570.93×
New Hampshire3,2600.96×
Maine2,9870.96×
Hawaii2,8720.77×
Washington, District of Columbia2,5510.98×
Montana2,3530.98×
Rhode Island2,2720.82×
Alaska1,8991.03×
South Dakota1,8920.95×
Delaware1,8200.76×
North Dakota1,7170.97×
Vermont1,1370.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Battlefield 3 audience
BrandAffinityCategory
Hearthstone222.22×Games
Mario Kart64.89×Games
Battlefield 4109.52×Games
Micro Center26.43×Shopping
Kia Sportage46.67×Cars & Mobility
Husqvarna51.47×Home & Garden
Call of Duty12.83×Games
Need for Speed30.18×Games
Mobile game6.52×Games
The Sims16.63×Games
Honda HR-V28.89×Cars & Mobility
Disneyland Paris13.2×Travel & Leisure
Action role-playing game8.4×Games
Pre-school playgroup32.29×Kids & Family
Historical fiction10.89×Literature
Lego Ninjago28.82×Kids & Family
Electronic Arts19.64×Games
Grand Theft Auto V10.47×Games
Cyberpunk 207716×Games
Real-time strategy6.58×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Battlefield 3 audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.68
Early Adopter MentalityPOWER1.62
PatriotismCONSERVATISM1.55
Family OrientationCONSERVATISM1.1
Social Media UsageJOY1.07
ExtroversionTHRILL1.06

Worldwide distribution

Worldwide audience distribution share by country for Battlefield 3
CountryShare
United States25.0%
India10.4%
Japan8.8%

See Battlefield 3 audiences in other countries

More Shooter audiences in United States

Frequently asked questions

How many fans does Battlefield 3 have in United States?

Battlefield 3 has an estimated audience of 865,925 people in United States, concentrated in California and Texas.

What is the gender split and age of Battlefield 3 fans?

21.4% of Battlefield 3 fans are female, 78.6% are male, with an average age of 24.4 years.

Which brands do Battlefield 3 fans like most?

Battlefield 3 fans show strongest brand affinity for Hearthstone (222.22×), Mario Kart (64.89×), and Battlefield 4 (109.52×) over the country average.

Where do Battlefield 3 fans live in United States?

Battlefield 3 fans in United States are most concentrated in California (reach 107,535), Texas (reach 80,919), and Florida (reach 53,368). These three regions account for the largest share of the active audience.

What other brands do Battlefield 3 fans also like?

Beyond Battlefield 3 itself, the audience over-indexes on Mario Kart (64.89×), Battlefield 4 (109.52×), Micro Center (26.43×), and Kia Sportage (46.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Battlefield 3. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.