Rascasse Audience Intelligence

Battlefield 3 Audience in United States

A data profile of the people who buy, follow and care about Battlefield 3 in United States — modelled from more than twelve digital signal sources. Battlefield 3 has an estimated audience of 864,759 people in United States.

#28among Shooter in United States#301among Video / Board Game in United States#538in Games

The average Battlefield 3 fan in United States is 24.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Hearthstone, Micro Center, Mobile game, with strongest over-indexing on Hearthstone (166.23× the country average).

Demographically, the Battlefield 3 audience skews more male with an average age of 24.4, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Battlefield 3 fan in United States is more male, around 24.4 years old, with strong Patriotism tendencies and a notable affinity for Hearthstone.

Category: Games · Type: Video / Board Game · Subtype: Shooter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Battlefield 3 profile in United States.

Audience size
865K
in United States
Gender
21.4%♀
78.6% male
Age
24.4
average years
Country rank
#26073
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

-38%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Battlefield 3 fans

21.4% are female, 78.6% are male, average age 24.4.

Fig. 02

Gender split

21.4%
Female
78.6%
Male
Demographic split for Battlefield 3 audience in United States
MetricValue
Female21.4%
Male78.6%
Average age24.4
Estimated audience size864,759
Fig. 03

Age distribution

Ø 24.4
average years
Age distribution of the Battlefield 3 audience in United States
Age bracketShare%
16-1969%
20-2918%
30-397%
40-494%
50+3%
Fig. 04

Worldwide distribution

24.9%

of the worldwide Battlefield 3 audience comes from United States.

Worldwide audience distribution share by country for Battlefield 3
CountryShare
United States24.9%
India10.4%
Japan8.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Battlefield 3 audience in United States is strongest.

Fig. 05

Top regions by affinity

Battlefield 3 fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~10K1.27×
02Washington~20K1.20×
03Arizona~20K1.18×
04Oklahoma~10K1.18×
05Virginia~20K1.17×
06Kansas~8K1.13×
07California~100K1.10×
08Nevada~9K1.10×
09Idaho~5K1.09×
10Alaska~2K1.09×
11Missouri~20K1.08×
12Kentucky~10K1.08×
13Texas~80K1.06×
14Colorado~10K1.06×
15Arkansas~7K1.04×
16Iowa~7K1.04×
17North Carolina~30K1.03×
18Nebraska~4K1.03×
19New Hampshire~4K1.03×
20New Mexico~4K1.02×
21West Virginia~4K1.02×
22South Dakota~2K1.01×
23North Dakota~2K1.01×
24Illinois~30K1.00×
25Montana~2K1.00×
26Ohio~30K0.99×
27Indiana~20K0.99×
28Tennessee~20K0.98×
29Louisiana~10K0.98×
30Maryland~10K0.97×
31Utah~8K0.97×
32Wisconsin~10K0.95×
33Alabama~10K0.95×
34Maine~3K0.95×
35Rhode Island~3K0.95×
36Michigan~20K0.94×
37Connecticut~8K0.94×
38Delaware~2K0.94×
39Pennsylvania~30K0.93×
40Mississippi~7K0.93×
41Vermont~1K0.92×
42Florida~50K0.91×
43Hawaii~3K0.91×
44Washington, District of Columbia~2K0.91×
45Georgia~20K0.90×
46South Carolina~10K0.90×
47Minnesota~10K0.90×
48New Jersey~20K0.86×
49New York~40K0.85×
50Massachusetts~10K0.85×
Fig. 06

Affinity by region

Affinity by region — Battlefield 3, United States
0.85×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Battlefield 3 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Battlefield 3 audience
#·InterestCategoryAffinity×
01HearthstoneGames166.23×
02Battlefield 4Games102.36×
03HusqvarnaHome & Garden51.43×
04Mario KartGames39.11×
05Need for SpeedGames32.73×
06Electronic ArtsGames27.64×
07Micro CenterShopping26.05×
08Disneyland ParisTravel & Leisure17.20×
09Massively multiplayer online gamesGames15.56×
10Action role-playing gameGames15.50×
11Action-adventure gameGames14.47×
12Mobile gameGames14.42×
13The SimsGames13.22×
14Real-time strategyGames12.57×
15Arcade gameGames10.54×
16Epic GamesGames9.81×
17Adventure gameGames8.37×
18Call of DutyGames7.86×
19Game consolesTechnology & Electronics5.47×
20Online gamesGames4.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Battlefield 3 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Battlefield 3 audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.66×
Convenience OrientationPREMIUM1.83×
Early Adopter MentalityPOWER1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Battlefield 3 audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.46×
CreativityOPEN0.48×
TraditionCONSERVATISM0.60×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Battlefield 3 have in United States?

Battlefield 3 has an estimated audience of 864,759 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Battlefield 3 fans?

21.4% of Battlefield 3 fans are female, 78.6% are male, with an average age of 24.4 years.

03

Which brands do Battlefield 3 fans like most?

Battlefield 3 fans show strongest brand affinity for Hearthstone (166.23×), Micro Center (26.05×), and Mobile game (14.42×) over the country average.

04

Where do Battlefield 3 fans live in United States?

Battlefield 3 fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Battlefield 3 fans also like?

Beyond Battlefield 3 itself, the audience over-indexes on Micro Center (26.05×), Mobile game (14.42×), Battlefield 4 (102.36×), and Husqvarna (51.43×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Battlefield 3. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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