Electronic Arts Audience in United States

Electronic Arts logo

Electronic Arts has an estimated audience of 1,926,827 people in United States. 25.4% are female, 74.6% are male, average age 30.2. Top regions: California, Texas, Florida. Top brand affinities: Resident Evil 4, Resident Evil 5, Call of Duty: World at War, The Last of Us, Google News.

The average Electronic Arts fan in United States is 30.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Resident Evil 4, Resident Evil 5, Call of Duty: World at War, with strongest over-indexing on Resident Evil 4 (50.8× the country average). Demographically, the Electronic Arts audience skews more male with an average age of 30.2, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Brand · Subtype: Video game developer

Demographics of Electronic Arts fans

Demographic split for Electronic Arts audience in United States
MetricValue
Female25.4%
Male74.6%
Average age30.2
Estimated audience size1,926,827

Audience persona

The typical Electronic Arts fan in United States is more male, around 30.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Resident Evil 4.

Top regions in United States

Top regions ranked by reach for Electronic Arts in United States
RegionReachAffinity
California282,0831.33×
Texas174,7481.05×
Florida143,5691.1×
New York112,0921.04×
Pennsylvania67,7921.04×
Georgia63,3361.07×
Illinois62,5910.98×
Ohio59,8021.01×
North Carolina59,3731.02×
Washington56,8371.47×
Michigan54,2011.08×
Virginia49,2301.05×
New Jersey42,8060.87×
Arizona37,0240.94×
Indiana36,1431.03×
Tennessee35,8680.93×
Massachusetts35,7560.94×
Missouri33,6031.08×
Maryland33,3971.01×
Colorado29,1000.96×
Kentucky27,8221.15×
Wisconsin27,4420.95×
Oregon26,3241.19×
South Carolina25,8680.89×
Oklahoma25,0861.17×
Minnesota24,2820.88×
Louisiana23,5940.95×
Alabama23,2430.86×
Nevada20,3431.09×
Utah20,2291.17×
Connecticut17,6480.91×
Arkansas16,0811.01×
Iowa15,5280.98×
Kansas14,8630.98×
Mississippi14,7530.93×
Idaho11,5121.19×
West Virginia9,6761.08×
Nebraska8,6060.89×
New Mexico8,2890.86×
New Hampshire7,9081.04×
Hawaii7,1090.86×
Maine7,0301.02×
Rhode Island5,7270.93×
Washington, District of Columbia5,3940.93×
Montana4,8320.9×
Delaware4,6830.88×
Alaska4,1381×
South Dakota3,7400.84×
North Dakota3,1400.79×
Vermont2,7140.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Electronic Arts audience
BrandAffinityCategory
Resident Evil 450.8×Games
Resident Evil 554.43×Games
Call of Duty: World at War27.17×Games
The Last of Us15.63×Games
Google News8.78×News
Call of Duty: Advanced Warfare30.2×Games
Fishing reel8.58×Sports
X-COM42.4×Games
Uncharted 4: A Thief's End46.55×Games
Call of Duty: Modern Warfare 322.49×Games
Call of Duty 331.33×Games
Dead Rising56.45×Games
Call of Duty 230.56×Games
Crunch Fitness10.99×Sports
Warcraft16.61×Games
Guild Wars54.43×Games
Battlefield 437.3×Games
EA Sports23.45×Games
World of Warcraft9.53×Games
Call of Duty: Ghosts25.79×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Electronic Arts audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.23
Early Adopter MentalityPOWER1.64
Convenience OrientationPREMIUM1.45
ExtroversionTHRILL1.35
Social Media UsageJOY1.19
Family OrientationCONSERVATISM1.19

Worldwide distribution

Worldwide audience distribution share by country for Electronic Arts
CountryShare
United States23.4%
Brazil6.7%
United Kingdom5.5%

See Electronic Arts audiences in other countries

More Video game developer audiences in United States

Frequently asked questions

How many fans does Electronic Arts have in United States?

Electronic Arts has an estimated audience of 1,926,827 people in United States, concentrated in California and Texas.

What is the gender split and age of Electronic Arts fans?

25.4% of Electronic Arts fans are female, 74.6% are male, with an average age of 30.2 years.

Which brands do Electronic Arts fans like most?

Electronic Arts fans show strongest brand affinity for Resident Evil 4 (50.8×), Resident Evil 5 (54.43×), and Call of Duty: World at War (27.17×) over the country average.

Where do Electronic Arts fans live in United States?

Electronic Arts fans in United States are most concentrated in California (reach 282,083), Texas (reach 174,748), and Florida (reach 143,569). These three regions account for the largest share of the active audience.

What other brands do Electronic Arts fans also like?

Beyond Electronic Arts itself, the audience over-indexes on Resident Evil 5 (54.43×), Call of Duty: World at War (27.17×), The Last of Us (15.63×), and Google News (8.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Electronic Arts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.