Electronic Arts Audience in Germany
Electronic Arts has an estimated audience of 377,936 people in Germany. 15.5% are female, 84.5% are male, average age 27.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: EA Sports FC, FIFA (video game series), Borussia Dortmund, SV Werder Bremen, Sportschau.
The average Electronic Arts fan in Germany is 27.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include EA Sports FC, FIFA (video game series), Borussia Dortmund, with strongest over-indexing on EA Sports FC (10.09× the country average). Demographically, the Electronic Arts audience skews more male with an average age of 27.2, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Brand · Subtype: Video game developer
Demographics of Electronic Arts fans
| Metric | Value |
|---|---|
| Female | 15.5% |
| Male | 84.5% |
| Average age | 27.2 |
| Estimated audience size | 377,936 |
Audience persona
The typical Electronic Arts fan in Germany is more male, around 27.2 years old, with strong Patriotism tendencies and a notable affinity for EA Sports FC.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 87,667 | 1.06× |
| Bayern | 60,182 | 0.99× |
| Baden-Württemberg | 49,289 | 0.96× |
| Niedersachsen | 38,650 | 1.05× |
| Hessen | 31,753 | 1.1× |
| Berlin | 20,786 | 1.23× |
| Sachsen | 18,488 | 1× |
| Rheinland-Pfalz | 18,165 | 0.96× |
| Schleswig-Holstein | 13,763 | 1.01× |
| Brandenburg | 12,280 | 1.05× |
| Sachsen-Anhalt | 9,901 | 1.01× |
| Thüringen | 9,076 | 0.94× |
| Hamburg | 7,710 | 0.9× |
| Mecklenburg-Vorpommern | 5,858 | 0.81× |
| Saarland | 4,257 | 0.92× |
| Bremen | 3,246 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| EA Sports FC | 10.09× | Games |
| FIFA (video game series) | 10.09× | Games |
| Borussia Dortmund | 2.64× | Sports |
| SV Werder Bremen | 4.09× | Sports |
| Sportschau | 4.03× | Sports |
| Transfermarkt | 4.22× | Sports |
| EA Sports | 15.69× | Games |
| UEFA Champions League | 3.01× | Sports |
| Bundesliga | 2.65× | Sports |
| FC Bayern Munich | 2.52× | Sports |
| FIFA World Cup | 2.78× | Sports |
| Sport Bild | 4.58× | Sports |
| Outdoor recreation | 2.11× | Sports |
| 2. Bundesliga | 3.17× | Sports |
| Finch | 4.34× | Music & Radio |
| Soccer | 2.44× | Sports |
| Tipico | 3.95× | Games |
| Germany | 1.91× | Travel & Leisure |
| Sports | 1.91× | Sports |
| Food | 1.89× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.48 |
| Early Adopter Mentality | POWER | 1.29 |
| Social Media Usage | JOY | 1.2 |
| Sports Activity | POWER | 1.03 |
| Need for Security | CONSERVATISM | 0.99 |
| Urban Lifestyle | OPEN | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.4% |
| Brazil | 6.7% |
| United Kingdom | 5.5% |
See Electronic Arts audiences in other countries
More Video game developer audiences in Germany
- Nintendo (3,659,753)
- GameStar (1,026,567)
- Ubisoft (966,233)
- Rockstar Games (836,303)
- GameStop (426,635)
Frequently asked questions
How many fans does Electronic Arts have in Germany?
Electronic Arts has an estimated audience of 377,936 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Electronic Arts fans?
15.5% of Electronic Arts fans are female, 84.5% are male, with an average age of 27.2 years.
Which brands do Electronic Arts fans like most?
Electronic Arts fans show strongest brand affinity for EA Sports FC (10.09×), FIFA (video game series) (10.09×), and Borussia Dortmund (2.64×) over the country average.
Where do Electronic Arts fans live in Germany?
Electronic Arts fans in Germany are most concentrated in Nordrhein-Westfalen (reach 87,667), Bayern (reach 60,182), and Baden-Württemberg (reach 49,289). These three regions account for the largest share of the active audience.
What other brands do Electronic Arts fans also like?
Beyond Electronic Arts itself, the audience over-indexes on FIFA (video game series) (10.09×), Borussia Dortmund (2.64×), SV Werder Bremen (4.09×), and Sportschau (4.03×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Electronic Arts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.