Rascasse Audience Intelligence

Electronic Arts Target Market in Germany

A data profile of the people who buy, follow and care about Electronic Arts in Germany — modelled from more than twelve digital signal sources. Electronic Arts has an estimated audience of 378,323 people in Germany.

#7among Video game developer in Germany#1866among Brand in Germany#333in Games

The average Electronic Arts fan in Germany is 27.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include EA Sports FC, FIFA (video game series), SV Werder Bremen, with strongest over-indexing on EA Sports FC (10.09× the country average).

Demographically, the Electronic Arts audience skews more male with an average age of 27.2, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Electronic Arts fan in Germany is more male, around 27.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for EA Sports FC.

Category: Games · Type: Brand · Subtype: Video game developer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Electronic Arts profile in Germany.

Audience size
378K
in Germany
Gender
15.5%♀
84.5% male
Age
27.2
average years
Country rank
#14661
Brand in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Electronic Arts

15.5% are female, 84.5% are male, average age 27.2.

Fig. 02

Gender split

15.5%
Female
84.5%
Male
Demographic split for Electronic Arts audience in Germany
MetricValue
Female15.5%
Male84.5%
Average age27.2
Estimated audience size378,323
Fig. 03

Age distribution

Ø 27.2
average years
Age distribution of the Electronic Arts audience in Germany
Age bracketShare%
16-1952%
20-2927%
30-3913%
40-496%
50+3%
Fig. 04

Worldwide distribution

4.6%

of the worldwide Electronic Arts audience comes from Germany.

Worldwide audience distribution share by country for Electronic Arts
CountryShare
United States23.1%
Brazil6.7%
United Kingdom5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Electronic Arts audience in Germany is strongest.

Fig. 05

Top regions by affinity

Electronic Arts customers by region in Germany
#RegionReachAffinity×
01Berlin~20K1.16×
02Hessen~30K1.11×
03Nordrhein-Westfalen~90K1.07×
04Brandenburg~10K1.03×
05Sachsen-Anhalt~10K1.03×
06Niedersachsen~40K1.02×
07Sachsen~20K1.00×
08Schleswig-Holstein~10K1.00×
09Bremen~3K1.00×
10Bayern~60K0.98×
11Rheinland-Pfalz~20K0.97×
12Baden-Württemberg~50K0.96×
13Thüringen~9K0.96×
14Saarland~4K0.95×
15Hamburg~8K0.93×
16Mecklenburg-Vorpommern~6K0.87×
Fig. 06

Affinity by region

Affinity by region — Electronic Arts, Germany
0.87×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Electronic Arts audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Electronic Arts audience
#·InterestCategoryAffinity×
01EA SportsGames15.69×
02EA Sports FCGames10.09×
03FIFA (video game series)Games10.09×
04Vincent KompanySports7.31×
05Sport BildSports4.58×
06TransfermarktSports4.22×
07SV Werder BremenSports4.09×
08SportschauSports4.03×
09TipicoGames3.95×
102. BundesligaSports3.17×
11UEFA Champions LeagueSports3.01×
12FIFA World CupSports2.78×
13BundesligaSports2.65×
14Borussia DortmundSports2.64×
15FC Bayern MunichSports2.52×
16SoccerSports2.44×
17Outdoor recreationSports2.11×
18GermanyTravel & Leisure1.91×
19SportsSports1.91×
20FoodFood & Beverages1.89×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Electronic Arts audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Electronic Arts audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.63×
PatriotismCONSERVATISM1.48×
Social Media UsageJOY1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Electronic Arts audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.69×
IndividualismJOY0.70×
MindfulnessBALANCE0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Electronic Arts's target market in Germany?

Electronic Arts's target market in Germany covers an estimated 378,323 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Electronic Arts customers?

15.5% of the Electronic Arts audience are female, 84.5% are male, with an average age of 27.2 years.

03

Which brands do Electronic Arts fans like most?

Electronic Arts fans show strongest brand affinity for EA Sports FC (10.09×), FIFA (video game series) (10.09×), and SV Werder Bremen (4.09×) over the country average.

04

Where do Electronic Arts fans live in Germany?

Electronic Arts fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Electronic Arts fans also like?

Beyond Electronic Arts itself, the audience over-indexes on FIFA (video game series) (10.09×), SV Werder Bremen (4.09×), FIFA World Cup (2.78×), and Sportschau (4.03×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Video game developer audiences in Germany

See Electronic Arts audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Electronic Arts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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