EA Sports Audience in Germany
EA Sports has an estimated audience of 720,863 people in Germany. 19.3% are female, 80.7% are male, average age 27.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Eintracht Frankfurt, SV Werder Bremen, Hamburger SV, Borussia Dortmund, 2. Bundesliga.
The average EA Sports fan in Germany is 27.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Eintracht Frankfurt, SV Werder Bremen, Hamburger SV, with strongest over-indexing on Eintracht Frankfurt (4.06× the country average). Demographically, the EA Sports audience skews more male with an average age of 27.9, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Brand
Demographics of EA Sports fans
| Metric | Value |
|---|---|
| Female | 19.3% |
| Male | 80.7% |
| Average age | 27.9 |
| Estimated audience size | 720,863 |
Audience persona
The typical EA Sports fan in Germany is more male, around 27.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Eintracht Frankfurt.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 200,316 | 1.27× |
| Bayern | 116,562 | 1.01× |
| Baden-Württemberg | 104,503 | 1.06× |
| Niedersachsen | 75,560 | 1.08× |
| Hessen | 67,098 | 1.22× |
| Rheinland-Pfalz | 38,341 | 1.06× |
| Berlin | 32,568 | 1.01× |
| Sachsen | 31,460 | 0.89× |
| Schleswig-Holstein | 24,800 | 0.96× |
| Brandenburg | 22,479 | 1.01× |
| Hamburg | 16,646 | 1.02× |
| Sachsen-Anhalt | 16,393 | 0.88× |
| Thüringen | 16,118 | 0.88× |
| Mecklenburg-Vorpommern | 11,256 | 0.82× |
| Saarland | 8,224 | 0.93× |
| Bremen | 5,620 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Eintracht Frankfurt | 4.06× | Sports |
| SV Werder Bremen | 3.37× | Sports |
| Hamburger SV | 4.12× | Sports |
| Borussia Dortmund | 1.65× | Sports |
| 2. Bundesliga | 2.86× | Sports |
| Outdoor recreation | 1.79× | Sports |
| FC Bayern Munich | 2.03× | Sports |
| Bayer 04 Leverkusen | 4.93× | Sports |
| Twitch | 3.32× | Games |
| RB Leipzig | 3.54× | Sports |
| TikTok | 1.88× | Internet & Social Media |
| Business and industry | 1.51× | Business & Career |
| Paris Saint-Germain | 4.95× | Sports |
| FC Schalke 04 | 3.27× | Sports |
| Transfermarkt | 2.64× | Sports |
| UEFA Champions League | 2.02× | Sports |
| American football | 2.2× | Sports |
| Bundesliga | 1.76× | Sports |
| Real Madrid C.F. | 2.28× | Sports |
| Harry Potter | 1.53× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.26 |
| Social Media Usage | JOY | 1.23 |
| Patriotism | CONSERVATISM | 1.23 |
| Sports Activity | POWER | 1.11 |
| Need for Security | CONSERVATISM | 1.03 |
| Luxury Orientation | PREMIUM | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.8% |
| Germany | 6.6% |
| Brazil | 5.5% |
See EA Sports audiences in other countries
More Games audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does EA Sports have in Germany?
EA Sports has an estimated audience of 720,863 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of EA Sports fans?
19.3% of EA Sports fans are female, 80.7% are male, with an average age of 27.9 years.
Which brands do EA Sports fans like most?
EA Sports fans show strongest brand affinity for Eintracht Frankfurt (4.06×), SV Werder Bremen (3.37×), and Hamburger SV (4.12×) over the country average.
Where do EA Sports fans live in Germany?
EA Sports fans in Germany are most concentrated in Nordrhein-Westfalen (reach 200,316), Bayern (reach 116,562), and Baden-Württemberg (reach 104,503). These three regions account for the largest share of the active audience.
What other brands do EA Sports fans also like?
Beyond EA Sports itself, the audience over-indexes on SV Werder Bremen (3.37×), Hamburger SV (4.12×), Borussia Dortmund (1.65×), and 2. Bundesliga (2.86×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for EA Sports. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.