Rascasse Audience Intelligence

Rockstar Games Target Market in Germany

A data profile of the people who buy, follow and care about Rockstar Games in Germany — modelled from more than twelve digital signal sources. Rockstar Games has an estimated audience of 900,291 people in Germany.

#5among Video game developer in Germany#933among Brand in Germany#166in Games

The average Rockstar Games fan in Germany is 27.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Arcade game, Platform game, Ubisoft, with strongest over-indexing on Arcade game (9.36× the country average).

Demographically, the Rockstar Games audience skews more male with an average age of 27.8, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Rockstar Games fan in Germany is more male, around 27.8 years old, with strong Need for Security tendencies and a notable affinity for Arcade game.

Category: Games · Type: Brand · Subtype: Video game developer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rockstar Games profile in Germany.

Audience size
900K
in Germany
Gender
17.0%♀
83.0% male
Age
27.8
average years
Country rank
#7138
Brand in Germany
Fig. 01

Search interest · 12-month trend

+61%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Rockstar Games

17.0% are female, 83.0% are male, average age 27.8.

Fig. 02

Gender split

17.0%
Female
83.0%
Male
Demographic split for Rockstar Games audience in Germany
MetricValue
Female17.0%
Male83.0%
Average age27.8
Estimated audience size900,291
Fig. 03

Age distribution

Ø 27.8
average years
Age distribution of the Rockstar Games audience in Germany
Age bracketShare%
16-1951%
20-2924%
30-3914%
40-497%
50+4%
Fig. 04

Worldwide distribution

7.3%

of the worldwide Rockstar Games audience comes from Germany.

Worldwide audience distribution share by country for Rockstar Games
CountryShare
United States24.6%
Germany7.3%
India5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rockstar Games audience in Germany is strongest.

Fig. 05

Top regions by affinity

Rockstar Games customers by region in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~20K1.38×
02Sachsen-Anhalt~30K1.31×
03Thüringen~20K1.11×
04Brandenburg~30K1.10×
05Nordrhein-Westfalen~200K1.09×
06Niedersachsen~90K1.08×
07Sachsen~40K1.03×
08Schleswig-Holstein~30K0.98×
09Rheinland-Pfalz~40K0.96×
10Bremen~7K0.96×
11Baden-Württemberg~100K0.90×
12Hessen~60K0.90×
13Saarland~9K0.88×
14Berlin~30K0.81×
15Bayern~100K0.79×
16Hamburg~10K0.74×
Fig. 06

Affinity by region

Affinity by region — Rockstar Games, Germany
0.74×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rockstar Games audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rockstar Games audience
#·InterestCategoryAffinity×
01Super Smash Bros.Games12.00×
02UbisoftGames10.02×
03Arcade gameGames9.36×
04Xbox Game PassGames9.08×
05Platform gameGames7.24×
06RetrogamingGames5.01×
07Epic GamesGames4.90×
08Pokémon (video game series)Games4.88×
09Ninja (gamer)Games3.89×
10FortniteGames3.68×
11SteamGames3.50×
12Playstation 5Games3.36×
13Adventure gameGames2.91×
14Online gamesGames2.72×
15CrazyGamesGames2.72×
16WhatsAppInternet & Social Media1.91×
17SportschauSports1.90×
18Harry PotterMovies & TV1.81×
19YouTubeMovies & TV1.68×
20FIFA World CupSports1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rockstar Games audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rockstar Games audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.45×
PatriotismCONSERVATISM1.43×
Social Media UsageJOY1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rockstar Games audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.66×
CreativityOPEN0.79×
Quality AwarenessPREMIUM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Rockstar Games's target market in Germany?

Rockstar Games's target market in Germany covers an estimated 900,291 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Rockstar Games customers?

17.0% of the Rockstar Games audience are female, 83.0% are male, with an average age of 27.8 years.

03

Which brands do Rockstar Games fans like most?

Rockstar Games fans show strongest brand affinity for Arcade game (9.36×), Platform game (7.24×), and Ubisoft (10.02×) over the country average.

04

Where do Rockstar Games fans live in Germany?

Rockstar Games fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Rockstar Games fans also like?

Beyond Rockstar Games itself, the audience over-indexes on Platform game (7.24×), Ubisoft (10.02×), Super Smash Bros. (12×), and Xbox Game Pass (9.08×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Video game developer audiences in Germany

See Rockstar Games audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Rockstar Games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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