Rockstar Games Audience in Germany
Rockstar Games has an estimated audience of 836,302 people in Germany. 17.0% are female, 83.0% are male, average age 27.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Arcade game, Xbox Game Pass, Ubisoft, Platform game, Harry Potter.
The average Rockstar Games fan in Germany is 27.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Arcade game, Xbox Game Pass, Ubisoft, with strongest over-indexing on Arcade game (9.36× the country average). Demographically, the Rockstar Games audience skews more male with an average age of 27.8, and over-indexes on personality traits such as Patriotism, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Brand · Subtype: Video game developer
Demographics of Rockstar Games fans
| Metric | Value |
|---|---|
| Female | 17.0% |
| Male | 83.0% |
| Average age | 27.8 |
| Estimated audience size | 836,302 |
Audience persona
The typical Rockstar Games fan in Germany is more male, around 27.8 years old, with strong Patriotism tendencies and a notable affinity for Arcade game.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 200,569 | 1.1× |
| Bayern | 110,581 | 0.82× |
| Baden-Württemberg | 103,104 | 0.9× |
| Niedersachsen | 89,211 | 1.1× |
| Hessen | 59,754 | 0.94× |
| Sachsen | 41,545 | 1.01× |
| Rheinland-Pfalz | 40,087 | 0.96× |
| Berlin | 30,098 | 0.8× |
| Schleswig-Holstein | 29,447 | 0.98× |
| Brandenburg | 27,781 | 1.07× |
| Sachsen-Anhalt | 27,777 | 1.28× |
| Mecklenburg-Vorpommern | 23,602 | 1.48× |
| Thüringen | 22,541 | 1.06× |
| Hamburg | 13,708 | 0.73× |
| Saarland | 8,246 | 0.8× |
| Bremen | 6,934 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Arcade game | 9.36× | Games |
| Xbox Game Pass | 9.08× | Games |
| Ubisoft | 10.02× | Games |
| Platform game | 7.24× | Games |
| Harry Potter | 1.81× | Movies & TV |
| Super Smash Bros. | 12× | Games |
| Epic Games | 4.9× | Games |
| Steam | 3.5× | Games |
| Pokémon (video game series) | 4.88× | Games |
| Call of Duty | 4.15× | Games |
| Adventure game | 2.91× | Games |
| YouTube | 1.68× | Movies & TV |
| Fortnite | 3.68× | Games |
| 1.91× | Internet & Social Media | |
| Online games | 2.72× | Games |
| CrazyGames | 2.72× | Games |
| Retrogaming | 5.01× | Games |
| The Last of Us | 5.11× | Games |
| Playstation 5 | 3.36× | Games |
| Aral AG | 1.9× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.16 |
| Social Media Usage | JOY | 1.15 |
| Early Adopter Mentality | POWER | 1.1 |
| Luxury Orientation | PREMIUM | 1.05 |
| Urban Lifestyle | OPEN | 1.03 |
| Career Orientation | POWER | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.9% |
| Germany | 7.2% |
| United Kingdom | 5.6% |
See Rockstar Games audiences in other countries
More Video game developer audiences in Germany
- Nintendo (3,659,753)
- GameStar (1,026,567)
- Ubisoft (966,233)
- GameStop (426,635)
- Electronic Arts (377,936)
Frequently asked questions
How many fans does Rockstar Games have in Germany?
Rockstar Games has an estimated audience of 836,302 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Rockstar Games fans?
17.0% of Rockstar Games fans are female, 83.0% are male, with an average age of 27.8 years.
Which brands do Rockstar Games fans like most?
Rockstar Games fans show strongest brand affinity for Arcade game (9.36×), Xbox Game Pass (9.08×), and Ubisoft (10.02×) over the country average.
Where do Rockstar Games fans live in Germany?
Rockstar Games fans in Germany are most concentrated in Nordrhein-Westfalen (reach 200,569), Bayern (reach 110,581), and Baden-Württemberg (reach 103,104). These three regions account for the largest share of the active audience.
What other brands do Rockstar Games fans also like?
Beyond Rockstar Games itself, the audience over-indexes on Xbox Game Pass (9.08×), Ubisoft (10.02×), Platform game (7.24×), and Harry Potter (1.81×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Rockstar Games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.