GameStop Audience in Germany
GameStop has an estimated audience of 426,635 people in Germany. 26.8% are female, 73.2% are male, average age 30.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Inside Out (2015 film), Carpet cleaning, Godzilla, PlayStation Store, Instant Gaming.
The average GameStop fan in Germany is 30.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Inside Out (2015 film), Carpet cleaning, Godzilla, with strongest over-indexing on Inside Out (2015 film) (33.35× the country average). Demographically, the GameStop audience skews more male with an average age of 30.0, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Brand · Subtype: Video game developer
Demographics of GameStop fans
| Metric | Value |
|---|---|
| Female | 26.8% |
| Male | 73.2% |
| Average age | 30.0 |
| Estimated audience size | 426,635 |
Audience persona
The typical GameStop fan in Germany is more male, around 30.0 years old, with strong Patriotism tendencies and a notable affinity for Inside Out (2015 film).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 146,224 | 1.57× |
| Bayern | 65,356 | 0.95× |
| Baden-Württemberg | 51,665 | 0.89× |
| Niedersachsen | 38,379 | 0.93× |
| Hessen | 30,976 | 0.95× |
| Berlin | 25,311 | 1.33× |
| Sachsen | 21,348 | 1.02× |
| Schleswig-Holstein | 12,858 | 0.84× |
| Rheinland-Pfalz | 12,674 | 0.59× |
| Hamburg | 12,043 | 1.25× |
| Brandenburg | 11,502 | 0.87× |
| Sachsen-Anhalt | 9,847 | 0.89× |
| Thüringen | 8,025 | 0.74× |
| Mecklenburg-Vorpommern | 7,002 | 0.86× |
| Saarland | 5,109 | 0.98× |
| Bremen | 4,935 | 1.35× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Inside Out (2015 film) | 33.35× | Movies & TV |
| Carpet cleaning | 19.45× | Home & Garden |
| Godzilla | 6.55× | Movies & TV |
| PlayStation Store | 13.89× | Games |
| Instant Gaming | 8.7× | Games |
| Action role-playing game | 8.42× | Games |
| TikTok | 2.8× | Internet & Social Media |
| The Last of Us | 9.04× | Games |
| Harry Potter | 2.44× | Movies & TV |
| Twitch | 4.19× | Games |
| Pokémon (video game series) | 6.71× | Games |
| Pokémon | 5.1× | Games |
| Sports | 1.91× | Sports |
| The Witcher 3: Wild Hunt | 8.3× | Games |
| Mobile game | 3.65× | Games |
| Borussia Dortmund | 1.73× | Sports |
| Elden Ring | 9.84× | Games |
| Barbie | 3.11× | Movies & TV |
| Assassin's Creed | 7.61× | Games |
| Video games | 2.69× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.61 |
| Early Adopter Mentality | POWER | 1.37 |
| Social Media Usage | JOY | 1.36 |
| Convenience Orientation | PREMIUM | 1.13 |
| LGBTQ+ Identity | OPEN | 1.12 |
| Sports Activity | POWER | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 78.5% |
| Italy | 5.7% |
| Canada | 4.9% |
See GameStop audiences in other countries
More Video game developer audiences in Germany
- Nintendo (3,659,753)
- GameStar (1,026,567)
- Ubisoft (966,233)
- Rockstar Games (836,303)
- Electronic Arts (377,936)
Frequently asked questions
How many fans does GameStop have in Germany?
GameStop has an estimated audience of 426,635 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of GameStop fans?
26.8% of GameStop fans are female, 73.2% are male, with an average age of 30.0 years.
Which brands do GameStop fans like most?
GameStop fans show strongest brand affinity for Inside Out (2015 film) (33.35×), Carpet cleaning (19.45×), and Godzilla (6.55×) over the country average.
Where do GameStop fans live in Germany?
GameStop fans in Germany are most concentrated in Nordrhein-Westfalen (reach 146,224), Bayern (reach 65,356), and Baden-Württemberg (reach 51,665). These three regions account for the largest share of the active audience.
What other brands do GameStop fans also like?
Beyond GameStop itself, the audience over-indexes on Carpet cleaning (19.45×), Godzilla (6.55×), PlayStation Store (13.89×), and Instant Gaming (8.7×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for GameStop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.