Rascasse Audience Intelligence

GameStop Target Market in Germany

A data profile of the people who buy, follow and care about GameStop in Germany — modelled from more than twelve digital signal sources. GameStop has an estimated audience of 391,966 people in Germany.

#6among Video game developer in Germany#1824among Brand in Germany#328in Games

The average GameStop fan in Germany is 30.0 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Inside Out (2015 film), Carpet cleaning, Godzilla, with strongest over-indexing on Inside Out (2015 film) (33.35× the country average).

Demographically, the GameStop audience skews more male with an average age of 30.0, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical GameStop fan in Germany is more male, around 30.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Inside Out (2015 film).

Category: Games · Type: Brand · Subtype: Video game developer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the GameStop profile in Germany.

Audience size
392K
in Germany
Gender
26.8%♀
73.2% male
Age
30.0
average years
Country rank
#14237
Brand in Germany
Fig. 01

Search interest · 12-month trend

-43%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of GameStop

26.8% are female, 73.2% are male, average age 30.0.

Fig. 02

Gender split

26.8%
Female
73.2%
Male
Demographic split for GameStop audience in Germany
MetricValue
Female26.8%
Male73.2%
Average age30.0
Estimated audience size391,966
Fig. 03

Age distribution

Ø 30.0
average years
Age distribution of the GameStop audience in Germany
Age bracketShare%
16-1942%
20-2926%
30-3918%
40-4910%
50+5%
Fig. 04

Worldwide distribution

1.1%

of the worldwide GameStop audience comes from Germany.

Worldwide audience distribution share by country for GameStop
CountryShare
United States79.9%
Italy4.7%
Canada4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the GameStop audience in Germany is strongest.

Fig. 05

Top regions by affinity

GameStop customers by region in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~100K1.51×
02Bremen~5K1.38×
03Berlin~20K1.27×
04Hamburg~10K1.24×
05Saarland~5K1.03×
06Sachsen~20K1.02×
07Hessen~30K0.96×
08Bayern~60K0.94×
09Niedersachsen~40K0.91×
10Sachsen-Anhalt~10K0.91×
11Baden-Württemberg~50K0.90×
12Mecklenburg-Vorpommern~7K0.87×
13Brandenburg~10K0.86×
14Schleswig-Holstein~10K0.85×
15Thüringen~8K0.75×
16Rheinland-Pfalz~10K0.67×
Fig. 06

Affinity by region

Affinity by region — GameStop, Germany
0.67×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the GameStop audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for GameStop audience
#·InterestCategoryAffinity×
01Inside Out (2015 film)Movies & TV33.35×
02Carpet cleaningHome & Garden19.45×
03PlayStation StoreGames13.89×
04Elden RingGames9.84×
05The Last of UsGames9.04×
06Instant GamingGames8.70×
07Action role-playing gameGames8.42×
08The Witcher 3: Wild HuntGames8.30×
09Assassin's CreedGames7.61×
10Pokémon (video game series)Games6.71×
11GodzillaMovies & TV6.55×
12PokémonGames5.10×
13TwitchGames4.19×
14Mobile gameGames3.65×
15BarbieMovies & TV3.11×
16TikTokInternet & Social Media2.80×
17Video gamesGames2.69×
18Harry PotterMovies & TV2.44×
19SportsSports1.91×
20MoviesMovies & TV1.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the GameStop audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by GameStop audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.83×
PatriotismCONSERVATISM1.64×
Social Media UsageJOY1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by GameStop audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.68×
Quality AwarenessPREMIUM0.73×
SustainabilityBALANCE0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is GameStop's target market in Germany?

GameStop's target market in Germany covers an estimated 391,966 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of GameStop customers?

26.8% of the GameStop audience are female, 73.2% are male, with an average age of 30.0 years.

03

Which brands do GameStop fans like most?

GameStop fans show strongest brand affinity for Inside Out (2015 film) (33.35×), Carpet cleaning (19.45×), and Godzilla (6.55×) over the country average.

04

Where do GameStop fans live in Germany?

GameStop fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do GameStop fans also like?

Beyond GameStop itself, the audience over-indexes on Carpet cleaning (19.45×), Godzilla (6.55×), PlayStation Store (13.89×), and Instant Gaming (8.7×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Video game developer audiences in Germany

See GameStop audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for GameStop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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