The Last of Us Audience in Germany
The Last of Us has an estimated audience of 1,034,473 people in Germany. 28.3% are female, 71.7% are male, average age 30.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: CHECK24, Borussia Dortmund, Cyberpunk 2077, Otaku, World of Warcraft.
The average The Last of Us fan in Germany is 30.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include CHECK24, Borussia Dortmund, Cyberpunk 2077, with strongest over-indexing on CHECK24 (3.04× the country average). Demographically, the The Last of Us audience skews more male with an average age of 30.2, and over-indexes on personality traits such as Patriotism, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Video / Board Game · Subtype: TV series
Demographics of The Last of Us fans
| Metric | Value |
|---|---|
| Female | 28.3% |
| Male | 71.7% |
| Average age | 30.2 |
| Estimated audience size | 1,034,473 |
Audience persona
The typical The Last of Us fan in Germany is more male, around 30.2 years old, with strong Patriotism tendencies and a notable affinity for CHECK24.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 259,017 | 1.14× |
| Bayern | 145,346 | 0.87× |
| Baden-Württemberg | 124,876 | 0.88× |
| Niedersachsen | 107,576 | 1.07× |
| Hessen | 90,235 | 1.14× |
| Berlin | 53,760 | 1.16× |
| Rheinland-Pfalz | 50,232 | 0.97× |
| Sachsen | 50,028 | 0.99× |
| Schleswig-Holstein | 36,802 | 0.99× |
| Brandenburg | 31,133 | 0.97× |
| Sachsen-Anhalt | 27,517 | 1.03× |
| Thüringen | 24,946 | 0.95× |
| Hamburg | 23,125 | 0.99× |
| Mecklenburg-Vorpommern | 18,805 | 0.95× |
| Saarland | 11,272 | 0.89× |
| Bremen | 8,858 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| CHECK24 | 3.04× | Business & Career |
| Borussia Dortmund | 1.63× | Sports |
| Cyberpunk 2077 | 12.65× | Games |
| Otaku | 5.18× | Literature |
| World of Warcraft | 4.14× | Games |
| Red Dead Redemption | 10.42× | Games |
| Counter-Strike: Global Offensive | 4.95× | Games |
| Ghost of Tsushima | 10.56× | Games |
| FC Bayern Munich | 1.6× | Sports |
| God of War (series) | 10.91× | Games |
| FIFA World Cup | 1.7× | Sports |
| Bundesliga | 1.53× | Sports |
| Fallout (series) | 8.65× | Games |
| Twitch | 2.46× | Games |
| otoMoto.pl | 7.19× | Cars & Mobility |
| Computer hardware | 2.79× | Technology & Electronics |
| Horizon Forbidden West | 14.05× | Games |
| Steam | 2.73× | Games |
| Superman | 2.16× | Movies & TV |
| Nvidia | 4.47× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.86 |
| Social Media Usage | JOY | 1.18 |
| Early Adopter Mentality | POWER | 1.12 |
| Extroversion | THRILL | 0.93 |
| Spirituality | BALANCE | 0.87 |
| Sports Activity | POWER | 0.87 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.0% |
| Japan | 5.9% |
| Brazil | 5.8% |
See The Last of Us audiences in other countries
More TV series audiences in Germany
- Euphoria (17,064,080)
- Natural World (14,669,113)
- Game of Thrones (10,121,751)
- Superman (10,006,308)
- Friends (9,772,934)
Frequently asked questions
How many fans does The Last of Us have in Germany?
The Last of Us has an estimated audience of 1,034,473 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of The Last of Us fans?
28.3% of The Last of Us fans are female, 71.7% are male, with an average age of 30.2 years.
Which brands do The Last of Us fans like most?
The Last of Us fans show strongest brand affinity for CHECK24 (3.04×), Borussia Dortmund (1.63×), and Cyberpunk 2077 (12.65×) over the country average.
Where do The Last of Us fans live in Germany?
The Last of Us fans in Germany are most concentrated in Nordrhein-Westfalen (reach 259,017), Bayern (reach 145,346), and Baden-Württemberg (reach 124,876). These three regions account for the largest share of the active audience.
What other brands do The Last of Us fans also like?
Beyond The Last of Us itself, the audience over-indexes on Borussia Dortmund (1.63×), Cyberpunk 2077 (12.65×), Otaku (5.18×), and World of Warcraft (4.14×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for The Last of Us. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.