Rascasse Audience Intelligence

The Last of Us Audience in Germany

A data profile of the people who buy, follow and care about The Last of Us in Germany — modelled from more than twelve digital signal sources. The Last of Us has an estimated audience of 1,692,406 people in Germany.

#27among Video / Board Game in Germany#104in Games

The average The Last of Us fan in Germany is 30.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include CHECK24, Cyberpunk 2077, FIFA World Cup, with strongest over-indexing on CHECK24 (3.04× the country average).

Demographically, the The Last of Us audience skews more male with an average age of 30.2, and over-indexes on personality traits such as Risk Appetite, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical The Last of Us fan in Germany is more male, around 30.2 years old, with strong Risk Appetite tendencies and a notable affinity for CHECK24.

Category: Games · Type: Video / Board Game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Last of Us profile in Germany.

Audience size
1.7M
in Germany
Gender
28.3%♀
71.7% male
Age
30.2
average years
Country rank
#3963
Video / Board Game in Germany
Fig. 01

Search interest · 12-month trend

-85%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Last of Us fans

28.3% are female, 71.7% are male, average age 30.2.

Fig. 02

Gender split

28.3%
Female
71.7%
Male
Demographic split for The Last of Us audience in Germany
MetricValue
Female28.3%
Male71.7%
Average age30.2
Estimated audience size1,692,406
Fig. 03

Age distribution

Ø 30.2
average years
Age distribution of the The Last of Us audience in Germany
Age bracketShare%
16-1944%
20-2923%
30-3918%
40-4911%
50+6%
Fig. 04

Worldwide distribution

6.2%

of the worldwide The Last of Us audience comes from Germany.

Worldwide audience distribution share by country for The Last of Us
CountryShare
United States24.8%
Brazil8.6%
Germany6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Last of Us audience in Germany is strongest.

Fig. 05

Top regions by affinity

The Last of Us fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~500K1.10×
02Hessen~200K1.10×
03Berlin~100K1.09×
04Niedersachsen~200K1.07×
05Sachsen-Anhalt~60K1.05×
06Schleswig-Holstein~80K1.01×
07Brandenburg~70K1.01×
08Bremen~20K1.00×
09Sachsen~100K0.99×
10Mecklenburg-Vorpommern~40K0.99×
11Rheinland-Pfalz~100K0.98×
12Thüringen~50K0.97×
13Hamburg~50K0.97×
14Saarland~30K0.95×
15Baden-Württemberg~300K0.89×
16Bayern~300K0.86×
Fig. 06

Affinity by region

Affinity by region — The Last of Us, Germany
0.86×1.00×1.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Last of Us audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Last of Us audience
#·InterestCategoryAffinity×
01Horizon Forbidden WestGames14.05×
02Cyberpunk 2077Games12.65×
03God of War (series)Games10.91×
04Ghost of TsushimaGames10.56×
05Red Dead RedemptionGames10.42×
06Fallout (series)Games8.65×
07otoMoto.plCars & Mobility7.19×
08OtakuLiterature5.18×
09Genshin ImpactGames5.01×
10Counter-Strike: Global OffensiveGames4.95×
11NvidiaTechnology & Electronics4.47×
12World of WarcraftGames4.14×
13CHECK24Business & Career3.04×
14Computer hardwareTechnology & Electronics2.79×
15SteamGames2.73×
16TwitchGames2.46×
17FIFA World CupSports1.70×
18Borussia DortmundSports1.63×
19FC Bayern MunichSports1.60×
20BundesligaSports1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Last of Us audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Last of Us audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.49×
PatriotismCONSERVATISM1.16×
Early Adopter MentalityPOWER1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Last of Us audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.54×
CreativityOPEN0.54×
MindfulnessBALANCE0.62×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Last of Us have in Germany?

The Last of Us has an estimated audience of 1,692,406 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of The Last of Us fans?

28.3% of The Last of Us fans are female, 71.7% are male, with an average age of 30.2 years.

03

Which brands do The Last of Us fans like most?

The Last of Us fans show strongest brand affinity for CHECK24 (3.04×), Cyberpunk 2077 (12.65×), and FIFA World Cup (1.7×) over the country average.

04

Where do The Last of Us fans live in Germany?

The Last of Us fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do The Last of Us fans also like?

Beyond The Last of Us itself, the audience over-indexes on Cyberpunk 2077 (12.65×), FIFA World Cup (1.7×), FC Bayern Munich (1.6×), and Otaku (5.18×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in Germany

See The Last of Us audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for The Last of Us. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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