Rascasse Audience Intelligence

Genshin Impact Audience in Germany

A data profile of the people who buy, follow and care about Genshin Impact in Germany — modelled from more than twelve digital signal sources. Genshin Impact has an estimated audience of 1,813,876 people in Germany.

#14among Video game in Germany#23among Video / Board Game in Germany#95in Games

The average Genshin Impact fan in Germany is 25.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Batman, The Legend of Zelda, Super Smash Bros., with strongest over-indexing on Batman (3.38× the country average).

Demographically, the Genshin Impact audience skews balanced with an average age of 25.9, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Genshin Impact fan in Germany is balanced, around 25.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Batman.

Category: Games · Type: Video / Board Game · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Genshin Impact profile in Germany.

Audience size
1.8M
in Germany
Gender
51.0%♀
49.0% male
Age
25.9
average years
Country rank
#3717
Video / Board Game in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Genshin Impact fans

51.0% are female, 49.0% are male, average age 25.9.

Fig. 02

Gender split

51.0%
Female
49.0%
Male
Demographic split for Genshin Impact audience in Germany
MetricValue
Female51.0%
Male49.0%
Average age25.9
Estimated audience size1,813,876
Fig. 03

Age distribution

Ø 25.9
average years
Age distribution of the Genshin Impact audience in Germany
Age bracketShare%
16-1959%
20-2923%
30-3911%
40-495%
50+2%
Fig. 04

Worldwide distribution

7.0%

of the worldwide Genshin Impact audience comes from Germany.

Worldwide audience distribution share by country for Genshin Impact
CountryShare
United States18.8%
Germany7.0%
France6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Genshin Impact audience in Germany is strongest.

Fig. 05

Top regions by affinity

Genshin Impact fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~60K1.20×
02Sachsen~100K1.13×
03Niedersachsen~200K1.11×
04Brandenburg~60K1.09×
05Thüringen~50K1.07×
06Mecklenburg-Vorpommern~40K1.06×
07Hessen~100K1.05×
08Schleswig-Holstein~70K1.04×
09Nordrhein-Westfalen~400K1.01×
10Bremen~20K0.99×
11Berlin~80K0.97×
12Rheinland-Pfalz~90K0.95×
13Baden-Württemberg~200K0.86×
14Saarland~20K0.85×
15Bayern~200K0.81×
16Hamburg~30K0.80×
Fig. 06

Affinity by region

Affinity by region — Genshin Impact, Germany
0.80×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Genshin Impact audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Genshin Impact audience
#·InterestCategoryAffinity×
01The Legend of Zelda: Link's AwakeningGames21.41×
02Super Smash Bros.Games13.71×
03Mario KartGames12.68×
04AlienwareTechnology & Electronics11.89×
05Cyberpunk 2077Games11.46×
06The Elder ScrollsGames10.13×
07The Legend of ZeldaGames8.43×
08Shōnen mangaLiterature8.38×
09Julia RobertsMovies & TV7.19×
10Henry CavillMovies & TV4.79×
11Action role-playing gameGames4.26×
12PokémonGames4.21×
13Anime conventionLiterature4.03×
14BatmanMovies & TV3.38×
15TwitchGames3.18×
16SupermanMovies & TV3.17×
17SteamGames3.12×
18RedditInternet & Social Media2.79×
19Mobile gameGames2.77×
20Harry PotterMovies & TV1.96×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Genshin Impact audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Genshin Impact audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.51×
Social Media UsageJOY1.48×
ExtroversionTHRILL1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Genshin Impact audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.69×
DIY MentalityTHRILL0.71×
Healthy LifestyleBALANCE0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Genshin Impact have in Germany?

Genshin Impact has an estimated audience of 1,813,876 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Genshin Impact fans?

51.0% of Genshin Impact fans are female, 49.0% are male, with an average age of 25.9 years.

03

Which brands do Genshin Impact fans like most?

Genshin Impact fans show strongest brand affinity for Batman (3.38×), The Legend of Zelda (8.43×), and Super Smash Bros. (13.71×) over the country average.

04

Where do Genshin Impact fans live in Germany?

Genshin Impact fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Genshin Impact fans also like?

Beyond Genshin Impact itself, the audience over-indexes on The Legend of Zelda (8.43×), Super Smash Bros. (13.71×), Julia Roberts (7.19×), and Shōnen manga (8.38×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Video game audiences in Germany

See Genshin Impact audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Genshin Impact. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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