Genshin Impact Audience in Germany
Genshin Impact has an estimated audience of 1,758,591 people in Germany. 33.9% are female, 66.1% are male, average age 28.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Nuts (film), Handmade Gifts, Dog breed, Progressive rock, Staycation.
The average Genshin Impact fan in Germany is 28.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Nuts (film), Handmade Gifts, Dog breed, with strongest over-indexing on Nuts (film) (40.62× the country average). Demographically, the Genshin Impact audience skews more male with an average age of 28.5, and over-indexes on personality traits such as Social Media Usage, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Video / Board Game · Subtype: Video game
Demographics of Genshin Impact fans
| Metric | Value |
|---|---|
| Female | 33.9% |
| Male | 66.1% |
| Average age | 28.5 |
| Estimated audience size | 1,758,591 |
Audience persona
The typical Genshin Impact fan in Germany is more male, around 28.5 years old, with strong Social Media Usage tendencies and a notable affinity for Nuts (film).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 406,957 | 1.06× |
| Bayern | 236,454 | 0.84× |
| Baden-Württemberg | 207,473 | 0.86× |
| Niedersachsen | 195,060 | 1.14× |
| Hessen | 142,226 | 1.06× |
| Sachsen | 97,463 | 1.13× |
| Rheinland-Pfalz | 83,211 | 0.94× |
| Berlin | 80,990 | 1.03× |
| Schleswig-Holstein | 65,742 | 1.04× |
| Brandenburg | 58,693 | 1.08× |
| Sachsen-Anhalt | 53,358 | 1.17× |
| Thüringen | 46,388 | 1.04× |
| Mecklenburg-Vorpommern | 34,552 | 1.03× |
| Hamburg | 32,670 | 0.82× |
| Saarland | 17,037 | 0.79× |
| Bremen | 14,590 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nuts (film) | 40.62× | Movies & TV |
| Handmade Gifts | 5.41× | Kids & Family |
| Dog breed | 1.62× | Pets & Animals |
| Progressive rock | 2.41× | Music & Radio |
| Staycation | 4.48× | Home & Garden |
| Graham Greene | 5.23× | Literature |
| Combat sport | 1.51× | Sports |
| 3D printing | 2.23× | Technology & Electronics |
| Goon | 5.8× | Movies & TV |
| Loincloth | 2.48× | Fashion & Accessoires |
| Nebelung | 7.55× | Pets & Animals |
| Grinch | 1.87× | Movies & TV |
| Mido (footballer) | 4.24× | Sports |
| Graham Greene (actor) | 2.12× | |
| Buddy – The Buddy Holly Story | 2.53× | Music & Radio |
| Prozis | 2.28× | Shopping |
| Nazım Hikmet Ran | 6.31× | Literature |
| James Kottak | 10.26× | Music & Radio |
| Hauptschule | 3.66× | Kids & Family |
| Carrie (novel) | 2.64× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Social Media Usage | JOY | 1.44 |
| Early Adopter Mentality | POWER | 1.36 |
| LGBTQ+ Identity | OPEN | 1.32 |
| Extroversion | THRILL | 1.31 |
| Urban Lifestyle | OPEN | 1.06 |
| Patriotism | CONSERVATISM | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.6% |
| Germany | 7.3% |
| China | 6.4% |
See Genshin Impact audiences in other countries
More Video game audiences in Germany
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- Beetlejuice (3,967,022)
Frequently asked questions
How many fans does Genshin Impact have in Germany?
Genshin Impact has an estimated audience of 1,758,591 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Genshin Impact fans?
33.9% of Genshin Impact fans are female, 66.1% are male, with an average age of 28.5 years.
Which brands do Genshin Impact fans like most?
Genshin Impact fans show strongest brand affinity for Nuts (film) (40.62×), Handmade Gifts (5.41×), and Dog breed (1.62×) over the country average.
Where do Genshin Impact fans live in Germany?
Genshin Impact fans in Germany are most concentrated in Nordrhein-Westfalen (reach 406,957), Bayern (reach 236,454), and Baden-Württemberg (reach 207,473). These three regions account for the largest share of the active audience.
What other brands do Genshin Impact fans also like?
Beyond Genshin Impact itself, the audience over-indexes on Handmade Gifts (5.41×), Dog breed (1.62×), Progressive rock (2.41×), and Staycation (4.48×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Genshin Impact. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.