Genshin Impact Audience in United States

Genshin Impact logo

Genshin Impact has an estimated audience of 4,930,773 people in United States. 25.2% are female, 74.8% are male, average age 29.2. Top regions: California, Texas, Florida. Top brand affinities: Wikia, Lulu 黃路梓茵, Dog breed, IPM, Combat sport.

The average Genshin Impact fan in United States is 29.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Wikia, Lulu 黃路梓茵, Dog breed, with strongest over-indexing on Wikia (8.72× the country average). Demographically, the Genshin Impact audience skews more male with an average age of 29.2, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Video game

Demographics of Genshin Impact fans

Demographic split for Genshin Impact audience in United States
MetricValue
Female25.2%
Male74.8%
Average age29.2
Estimated audience size4,930,773

Audience persona

The typical Genshin Impact fan in United States is more male, around 29.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Wikia.

Top regions in United States

Top regions ranked by reach for Genshin Impact in United States
RegionReachAffinity
California705,2261.3×
Texas500,7091.18×
Florida375,5831.13×
New York281,1551.02×
Georgia173,3311.14×
North Carolina155,6351.05×
Illinois155,5280.95×
Pennsylvania155,4920.94×
Ohio152,7781.01×
Washington139,4631.41×
Virginia132,2951.1×
Michigan127,4800.99×
Arizona118,8121.18×
New Jersey109,3900.87×
Tennessee101,4141.03×
Indiana92,8981.03×
Maryland91,1551.08×
Massachusetts85,0710.88×
Missouri82,7301.04×
Oregon75,5361.34×
Alabama73,2851.06×
Oklahoma72,9771.33×
Minnesota68,8930.98×
Colorado68,6940.88×
South Carolina68,4950.92×
Kentucky67,3321.09×
Wisconsin63,8900.86×
Nevada59,4071.25×
Louisiana58,8140.92×
Utah56,4831.28×
Arkansas43,2191.06×
Connecticut41,3160.84×
Kansas40,4321.04×
Mississippi36,2240.89×
Iowa34,5830.85×
Hawaii27,0171.27×
Idaho24,8141×
West Virginia24,2701.06×
New Mexico23,5380.95×
Nebraska19,9320.81×
Maine15,7150.89×
New Hampshire15,6410.81×
Alaska12,3411.17×
Rhode Island11,8160.75×
Montana11,3740.83×
Delaware10,7880.79×
Washington, District of Columbia10,3010.7×
North Dakota9,2400.91×
South Dakota8,9690.79×
Vermont5,8450.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Genshin Impact audience
BrandAffinityCategory
Wikia8.72×Internet & Social Media
Lulu 黃路梓茵4.7×Movies & TV
Dog breed1.77×Pets & Animals
IPM26.92×
Combat sport2.11×Sports
Queens College, City University of New York9.12×Business & Career
Grinch4.43×Movies & TV
Urban Outfitters1.88×Shopping
Elsword15.22×Games
Vocal harmony4.21×Music & Radio
Monogram3.54×Home & Garden
Product design1.61×Business & Career
Bridget Jones: The Edge of Reason15.57×Movies & TV
Gordita8.05×Food & Beverages
Home staging3.84×Home & Garden
Historic site3.03×Arts & Culture
JDSU2.15×Business & Career
Grammarly3.29×Business & Career
Harmony Korine7.62×Movies & TV
Bank account1.67×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Genshin Impact audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.56
Early Adopter MentalityPOWER1.69
Luxury OrientationPREMIUM1.34
PatriotismCONSERVATISM1.24
ExtroversionTHRILL1.19
Pet OwnershipJOY1.18

Worldwide distribution

Worldwide audience distribution share by country for Genshin Impact
CountryShare
United States20.6%
Germany7.3%
China6.4%

See Genshin Impact audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Genshin Impact have in United States?

Genshin Impact has an estimated audience of 4,930,773 people in United States, concentrated in California and Texas.

What is the gender split and age of Genshin Impact fans?

25.2% of Genshin Impact fans are female, 74.8% are male, with an average age of 29.2 years.

Which brands do Genshin Impact fans like most?

Genshin Impact fans show strongest brand affinity for Wikia (8.72×), Lulu 黃路梓茵 (4.7×), and Dog breed (1.77×) over the country average.

Where do Genshin Impact fans live in United States?

Genshin Impact fans in United States are most concentrated in California (reach 705,226), Texas (reach 500,709), and Florida (reach 375,583). These three regions account for the largest share of the active audience.

What other brands do Genshin Impact fans also like?

Beyond Genshin Impact itself, the audience over-indexes on Lulu 黃路梓茵 (4.7×), Dog breed (1.77×), IPM (26.92×), and Combat sport (2.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Genshin Impact. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.