Rascasse Audience Intelligence

Genshin Impact Audience in United States

A data profile of the people who buy, follow and care about Genshin Impact in United States — modelled from more than twelve digital signal sources. Genshin Impact has an estimated audience of 4,899,800 people in United States.

#29among Video game in United States#42among Video / Board Game in United States#129in Games

The average Genshin Impact fan in United States is 27.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include International education, Mobile game, TikTok, with strongest over-indexing on International education (18.64× the country average).

Demographically, the Genshin Impact audience skews balanced with an average age of 27.0, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Genshin Impact fan in United States is balanced, around 27.0 years old, with strong Patriotism tendencies and a notable affinity for International education.

Category: Games · Type: Video / Board Game · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Genshin Impact profile in United States.

Audience size
4.9M
in United States
Gender
48.3%♀
51.7% male
Age
27.0
average years
Country rank
#6832
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Genshin Impact fans

48.3% are female, 51.7% are male, average age 27.0.

Fig. 02

Gender split

48.3%
Female
51.7%
Male
Demographic split for Genshin Impact audience in United States
MetricValue
Female48.3%
Male51.7%
Average age27.0
Estimated audience size4,899,800
Fig. 03

Age distribution

Ø 27.0
average years
Age distribution of the Genshin Impact audience in United States
Age bracketShare%
16-1955%
20-2923%
30-3912%
40-497%
50+3%
Fig. 04

Worldwide distribution

18.8%

of the worldwide Genshin Impact audience comes from United States.

Worldwide audience distribution share by country for Genshin Impact
CountryShare
United States18.8%
Germany7.0%
France6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Genshin Impact audience in United States is strongest.

Fig. 05

Top regions by affinity

Genshin Impact fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~70K1.37×
02Washington~100K1.35×
03Oregon~70K1.31×
04Utah~60K1.27×
05Hawaii~30K1.27×
06California~700K1.25×
07Alaska~10K1.24×
08Nevada~60K1.19×
09Texas~500K1.14×
10Arizona~100K1.14×
11Georgia~200K1.10×
12West Virginia~30K1.10×
13Kentucky~70K1.09×
14Virginia~100K1.08×
15Arkansas~40K1.08×
16Florida~400K1.07×
17Kansas~40K1.07×
18Alabama~70K1.05×
19Maryland~90K1.04×
20North Carolina~200K1.03×
21Missouri~80K1.03×
22Tennessee~100K1.01×
23Indiana~90K1.01×
24Idaho~20K1.01×
25New York~300K0.98×
26Ohio~100K0.98×
27North Dakota~10K0.97×
28Minnesota~70K0.96×
29Michigan~100K0.95×
30Mississippi~40K0.95×
31New Mexico~20K0.95×
32Pennsylvania~200K0.93×
33South Carolina~70K0.93×
34Louisiana~60K0.93×
35Maine~20K0.93×
36Illinois~100K0.90×
37Colorado~70K0.87×
38Wisconsin~60K0.87×
39Iowa~40K0.87×
40South Dakota~10K0.87×
41New Jersey~100K0.86×
42Nebraska~20K0.86×
43Delaware~10K0.86×
44Montana~10K0.86×
45Massachusetts~80K0.85×
46Connecticut~40K0.84×
47New Hampshire~20K0.83×
48Rhode Island~10K0.81×
49Vermont~7K0.76×
50Washington, District of Columbia~10K0.68×
Fig. 06

Affinity by region

Affinity by region — Genshin Impact, United States
0.68×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Genshin Impact audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Genshin Impact audience
#·InterestCategoryAffinity×
01Missy ElliottMusic & Radio18.94×
02International educationBusiness & Career18.64×
03Diablo (series)Games10.58×
04The Legend of ZeldaGames8.07×
05Disneyland ParisTravel & Leisure6.47×
06Action role-playing gameGames6.11×
07Graphic novelLiterature5.99×
08Massively multiplayer online gamesGames5.47×
09Rick and MortyMovies & TV5.44×
10Micro CenterShopping5.11×
11Collectible card gameGames5.09×
12Action-adventure gameGames5.08×
13Anime and manga fandomLiterature4.62×
14PokémonGames4.23×
15Mobile gameGames4.22×
16TwitchGames3.61×
17GameStopGames3.38×
18TikTokInternet & Social Media2.78×
19SupermanMovies & TV2.35×
20Video gamesGames1.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Genshin Impact audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Genshin Impact audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.08×
Early Adopter MentalityPOWER1.70×
Luxury OrientationPREMIUM1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Genshin Impact audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.84×
Design AffinityPREMIUM0.88×
DIY MentalityTHRILL0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Genshin Impact have in United States?

Genshin Impact has an estimated audience of 4,899,800 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Genshin Impact fans?

48.3% of Genshin Impact fans are female, 51.7% are male, with an average age of 27.0 years.

03

Which brands do Genshin Impact fans like most?

Genshin Impact fans show strongest brand affinity for International education (18.64×), Mobile game (4.22×), and TikTok (2.78×) over the country average.

04

Where do Genshin Impact fans live in United States?

Genshin Impact fans in United States are most concentrated in California (reach ~700K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Genshin Impact fans also like?

Beyond Genshin Impact itself, the audience over-indexes on Mobile game (4.22×), TikTok (2.78×), Superman (2.35×), and The Legend of Zelda (8.07×) compared to the United States average.

Appendix

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See Genshin Impact audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Genshin Impact. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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