Super Smash Bros. Audience in Germany
Super Smash Bros. has an estimated audience of 644,526 people in Germany. 44.2% are female, 55.8% are male, average age 26.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Silent Hill (film), Super Mario Bros., Pokémon (video game series), TikTok, Retro Gamer.
The average Super Smash Bros. fan in Germany is 26.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Silent Hill (film), Super Mario Bros., Pokémon (video game series), with strongest over-indexing on Silent Hill (film) (35.62× the country average). Demographically, the Super Smash Bros. audience skews more male with an average age of 26.8, and over-indexes on personality traits such as Price Sensitivity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Video / Board Game · Subtype: Video game
Demographics of Super Smash Bros. fans
| Metric | Value |
|---|---|
| Female | 44.2% |
| Male | 55.8% |
| Average age | 26.8 |
| Estimated audience size | 644,526 |
Audience persona
The typical Super Smash Bros. fan in Germany is more male, around 26.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Silent Hill (film).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 159,984 | 1.13× |
| Bayern | 103,646 | 1× |
| Baden-Württemberg | 92,731 | 1.05× |
| Niedersachsen | 64,885 | 1.04× |
| Hessen | 60,758 | 1.24× |
| Berlin | 42,805 | 1.49× |
| Rheinland-Pfalz | 34,285 | 1.06× |
| Sachsen | 27,144 | 0.86× |
| Schleswig-Holstein | 21,875 | 0.95× |
| Brandenburg | 15,382 | 0.77× |
| Hamburg | 15,001 | 1.03× |
| Sachsen-Anhalt | 11,390 | 0.68× |
| Thüringen | 10,444 | 0.64× |
| Mecklenburg-Vorpommern | 9,050 | 0.74× |
| Saarland | 8,403 | 1.06× |
| Bremen | 7,046 | 1.28× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Silent Hill (film) | 35.62× | Movies & TV |
| Super Mario Bros. | 30.98× | Games |
| Pokémon (video game series) | 14.85× | Games |
| TikTok | 4.34× | Internet & Social Media |
| Retro Gamer | 25.24× | Games |
| The Legend of Zelda | 16.35× | Games |
| Dungeons & Dragons (TV series) | 24.14× | Movies & TV |
| The Elder Scrolls IV: Oblivion | 32.47× | Games |
| Super Mario | 19.85× | Games |
| Pokémon | 8.23× | Games |
| The Legend of Zelda (video game) | 32.14× | Movies & TV |
| Baldur's Gate 3 | 16.03× | Games |
| Genshin Impact | 13.71× | Games |
| Mario Kart | 21.98× | Games |
| Link (The Legend of Zelda) | 31.43× | Games |
| New Super Mario Bros. 2 | 105.83× | Games |
| Drachenlord | 12.25× | Internet & Social Media |
| Hunter × Hunter | 13.87× | Literature |
| Godzilla | 6.14× | Movies & TV |
| Death Note (film) | 28.46× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.77 |
| Early Adopter Mentality | POWER | 1.24 |
| Social Media Usage | JOY | 1.23 |
| Urban Lifestyle | OPEN | 1.14 |
| Patriotism | CONSERVATISM | 1.12 |
| Career Orientation | POWER | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.0% |
| France | 7.3% |
| Mexico | 6.2% |
See Super Smash Bros. audiences in other countries
More Video game audiences in Germany
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- Beetlejuice (3,967,022)
Frequently asked questions
How many fans does Super Smash Bros. have in Germany?
Super Smash Bros. has an estimated audience of 644,526 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Super Smash Bros. fans?
44.2% of Super Smash Bros. fans are female, 55.8% are male, with an average age of 26.8 years.
Which brands do Super Smash Bros. fans like most?
Super Smash Bros. fans show strongest brand affinity for Silent Hill (film) (35.62×), Super Mario Bros. (30.98×), and Pokémon (video game series) (14.85×) over the country average.
Where do Super Smash Bros. fans live in Germany?
Super Smash Bros. fans in Germany are most concentrated in Nordrhein-Westfalen (reach 159,984), Bayern (reach 103,646), and Baden-Württemberg (reach 92,731). These three regions account for the largest share of the active audience.
What other brands do Super Smash Bros. fans also like?
Beyond Super Smash Bros. itself, the audience over-indexes on Super Mario Bros. (30.98×), Pokémon (video game series) (14.85×), TikTok (4.34×), and Retro Gamer (25.24×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Super Smash Bros.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.