Rascasse Audience Intelligence

Super Smash Bros. Audience in United States

A data profile of the people who buy, follow and care about Super Smash Bros. in United States — modelled from more than twelve digital signal sources. Super Smash Bros. has an estimated audience of 3,949,282 people in United States.

#37among Video game in United States#59among Video / Board Game in United States#160in Games

The average Super Smash Bros. fan in United States is 28.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Pokémon (video game series), Pokémon, Yu-Gi-Oh! Trading Card Game, with strongest over-indexing on Pokémon (video game series) (12.54× the country average).

Demographically, the Super Smash Bros. audience skews more male with an average age of 28.0, and over-indexes on personality traits such as Social Media Usage, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Super Smash Bros. fan in United States is more male, around 28.0 years old, with strong Social Media Usage tendencies and a notable affinity for Pokémon (video game series).

Category: Games · Type: Video / Board Game · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Super Smash Bros. profile in United States.

Audience size
3.9M
in United States
Gender
38.1%♀
61.9% male
Age
28.0
average years
Country rank
#8129
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

+46%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Super Smash Bros. fans

38.1% are female, 61.9% are male, average age 28.0.

Fig. 02

Gender split

38.1%
Female
61.9%
Male
Demographic split for Super Smash Bros. audience in United States
MetricValue
Female38.1%
Male61.9%
Average age28.0
Estimated audience size3,949,282
Fig. 03

Age distribution

Ø 28.0
average years
Age distribution of the Super Smash Bros. audience in United States
Age bracketShare%
16-1950%
20-2925%
30-3914%
40-497%
50+4%
Fig. 04

Worldwide distribution

34.0%

of the worldwide Super Smash Bros. audience comes from United States.

Worldwide audience distribution share by country for Super Smash Bros.
CountryShare
United States34.0%
France7.3%
Mexico6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Super Smash Bros. audience in United States is strongest.

Fig. 05

Top regions by affinity

Super Smash Bros. fans by region: top regions in United States
#RegionReachAffinity×
01California~600K1.35×
02Texas~400K1.32×
03Arizona~100K1.32×
04New Jersey~100K1.28×
05Utah~40K1.27×
06Oklahoma~50K1.22×
07Alaska~10K1.18×
08Washington~90K1.13×
09Maryland~80K1.12×
10Hawaii~20K1.11×
11Florida~300K1.10×
12Illinois~100K1.10×
13Nevada~40K1.10×
14Arkansas~40K1.10×
15Alabama~60K1.08×
16New York~200K1.07×
17Virginia~100K1.07×
18Kansas~30K1.07×
19Idaho~20K1.07×
20Georgia~100K1.06×
21Oregon~50K1.06×
22Connecticut~40K1.04×
23Pennsylvania~100K1.01×
24Michigan~100K1.00×
25Indiana~70K1.00×
26Missouri~60K1.00×
27New Mexico~20K1.00×
28Louisiana~50K0.98×
29Kentucky~50K0.98×
30North Carolina~100K0.96×
31Nebraska~20K0.95×
32Rhode Island~10K0.95×
33Delaware~10K0.95×
34Ohio~100K0.92×
35Massachusetts~70K0.91×
36Minnesota~50K0.91×
37Iowa~30K0.91×
38Colorado~60K0.90×
39Mississippi~30K0.90×
40Tennessee~70K0.88×
41South Carolina~50K0.88×
42Wisconsin~50K0.85×
43Washington, District of Columbia~10K0.85×
44New Hampshire~10K0.84×
45Montana~9K0.84×
46North Dakota~7K0.84×
47South Dakota~7K0.82×
48West Virginia~10K0.81×
49Maine~10K0.77×
50Vermont~5K0.73×
Fig. 06

Affinity by region

Affinity by region — Super Smash Bros., United States
0.73×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Super Smash Bros. audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Super Smash Bros. audience
#·InterestCategoryAffinity×
01Fire EmblemGames30.20×
02The Legend of Zelda: Twilight PrincessGames19.77×
03Pokémon (video game series)Games12.54×
04PikachuGames12.26×
05Yu-Gi-Oh! Trading Card GameGames10.76×
06PokémonGames8.39×
07CrunchyrollGames6.96×
08OtakuLiterature5.80×
09NintendoGames5.79×
10Raven (comics)Literature5.60×
11Anime and manga fandomLiterature4.55×
12TwitchGames3.95×
13GodzillaMovies & TV3.84×
14Mobile gameGames3.53×
15Online gamesGames3.11×
16Internet memeInternet & Social Media3.09×
17HumourLiterature2.81×
18SupermanMovies & TV2.58×
19TikTokInternet & Social Media2.30×
20Food and drinkFood & Beverages1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Super Smash Bros. audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Super Smash Bros. audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.46×
Early Adopter MentalityPOWER1.34×
Pet OwnershipJOY1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Super Smash Bros. audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.57×
TravellingTHRILL0.63×
DIY MentalityTHRILL0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Super Smash Bros. have in United States?

Super Smash Bros. has an estimated audience of 3,949,282 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Super Smash Bros. fans?

38.1% of Super Smash Bros. fans are female, 61.9% are male, with an average age of 28.0 years.

03

Which brands do Super Smash Bros. fans like most?

Super Smash Bros. fans show strongest brand affinity for Pokémon (video game series) (12.54×), Pokémon (8.39×), and Yu-Gi-Oh! Trading Card Game (10.76×) over the country average.

04

Where do Super Smash Bros. fans live in United States?

Super Smash Bros. fans in United States are most concentrated in California (reach ~600K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Super Smash Bros. fans also like?

Beyond Super Smash Bros. itself, the audience over-indexes on Pokémon (8.39×), Yu-Gi-Oh! Trading Card Game (10.76×), Superman (2.58×), and Pikachu (12.26×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Video game audiences in United States

See Super Smash Bros. audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Super Smash Bros.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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