Super Smash Bros. Audience in United States

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Super Smash Bros. has an estimated audience of 3,941,225 people in United States. 38.1% are female, 61.9% are male, average age 28.0. Top regions: California, Texas, Florida. Top brand affinities: Pokémon (video game series), Pokémon, Yu-Gi-Oh! Trading Card Game, Superman, Pikachu.

The average Super Smash Bros. fan in United States is 28.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Pokémon (video game series), Pokémon, Yu-Gi-Oh! Trading Card Game, with strongest over-indexing on Pokémon (video game series) (12.54× the country average). Demographically, the Super Smash Bros. audience skews more male with an average age of 28.0, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Video game

Demographics of Super Smash Bros. fans

Demographic split for Super Smash Bros. audience in United States
MetricValue
Female38.1%
Male61.9%
Average age28.0
Estimated audience size3,941,225

Audience persona

The typical Super Smash Bros. fan in United States is more male, around 28.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Pokémon (video game series).

Top regions in United States

Top regions ranked by reach for Super Smash Bros. in United States
RegionReachAffinity
California604,0941.39×
Texas468,8581.38×
Florida303,6481.14×
New York247,8881.13×
Illinois148,8571.13×
Pennsylvania137,5011.04×
Georgia130,0641.07×
New Jersey128,7921.28×
North Carolina116,3220.98×
Ohio113,4400.93×
Virginia106,5021.11×
Arizona106,4881.32×
Michigan105,0961.02×
Washington93,9821.19×
Maryland76,5561.13×
Indiana73,2301.02×
Massachusetts73,0670.94×
Tennessee69,4490.88×
Missouri63,1950.99×
Alabama59,5481.08×
Colorado58,5380.94×
South Carolina53,5080.9×
Oklahoma53,3921.22×
Minnesota53,2570.94×
Wisconsin50,4450.85×
Oregon49,5341.1×
Louisiana48,7690.96×
Kentucky48,2460.98×
Utah44,1791.25×
Nevada43,1241.13×
Connecticut42,0761.06×
Arkansas34,3191.06×
Kansas33,8031.09×
Iowa29,1710.9×
Mississippi27,8430.86×
Idaho20,5091.04×
Hawaii18,9231.12×
New Mexico18,8330.95×
Nebraska18,2620.92×
West Virginia13,9870.76×
New Hampshire12,3200.79×
Rhode Island11,6310.93×
Maine10,2910.73×
Washington, District of Columbia10,0560.85×
Delaware9,9910.92×
Alaska9,3241.11×
Montana8,5730.78×
South Dakota6,6100.73×
North Dakota6,2130.77×
Vermont4,5850.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Super Smash Bros. audience
BrandAffinityCategory
Pokémon (video game series)12.54×Games
Pokémon8.39×Games
Yu-Gi-Oh! Trading Card Game10.76×Games
Superman2.58×Movies & TV
Pikachu12.26×Games
Fire Emblem30.2×Games
Humour2.81×Literature
The Legend of Zelda: Twilight Princess19.77×Games
Otaku5.8×Literature
Crunchyroll6.96×Games
Mobile game3.53×Games
Raven (comics)5.6×Literature
Nintendo5.79×Games
Anime and manga fandom4.55×Literature
TikTok2.3×Internet & Social Media
Food and drink1.7×Food & Beverages
Godzilla3.84×Movies & TV
Internet meme3.09×Internet & Social Media
Harry Potter2.54×Movies & TV
Twitch3.95×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Super Smash Bros. audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.26
Early Adopter MentalityPOWER1.79
Risk AppetiteTHRILL1.39
ExtroversionTHRILL1.33
Luxury OrientationPREMIUM1.21
Urban LifestyleOPEN1.07

Worldwide distribution

Worldwide audience distribution share by country for Super Smash Bros.
CountryShare
United States34.0%
France7.3%
Mexico6.2%

See Super Smash Bros. audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Super Smash Bros. have in United States?

Super Smash Bros. has an estimated audience of 3,941,225 people in United States, concentrated in California and Texas.

What is the gender split and age of Super Smash Bros. fans?

38.1% of Super Smash Bros. fans are female, 61.9% are male, with an average age of 28.0 years.

Which brands do Super Smash Bros. fans like most?

Super Smash Bros. fans show strongest brand affinity for Pokémon (video game series) (12.54×), Pokémon (8.39×), and Yu-Gi-Oh! Trading Card Game (10.76×) over the country average.

Where do Super Smash Bros. fans live in United States?

Super Smash Bros. fans in United States are most concentrated in California (reach 604,094), Texas (reach 468,858), and Florida (reach 303,648). These three regions account for the largest share of the active audience.

What other brands do Super Smash Bros. fans also like?

Beyond Super Smash Bros. itself, the audience over-indexes on Pokémon (8.39×), Yu-Gi-Oh! Trading Card Game (10.76×), Superman (2.58×), and Pikachu (12.26×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Super Smash Bros.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.