Pikachu Audience in United States

Pikachu logo

Pikachu has an estimated audience of 5,078,502 people in United States. 44.3% are female, 55.7% are male, average age 24.6. Top regions: California, Texas, Florida. Top brand affinities: Nuts (film), Product design, Wikia, Jezebel (film), UK garage.

The average Pikachu fan in United States is 24.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nuts (film), Product design, Wikia, with strongest over-indexing on Nuts (film) (12.45× the country average). Demographically, the Pikachu audience skews more male with an average age of 24.6, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game

Demographics of Pikachu fans

Demographic split for Pikachu audience in United States
MetricValue
Female44.3%
Male55.7%
Average age24.6
Estimated audience size5,078,502

Audience persona

The typical Pikachu fan in United States is more male, around 24.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Nuts (film).

Top regions in United States

Top regions ranked by reach for Pikachu in United States
RegionReachAffinity
California754,4301.35×
Texas593,6541.36×
Florida374,0201.09×
New York310,8791.1×
Illinois181,8931.08×
Pennsylvania166,1420.97×
North Carolina161,8451.06×
Ohio151,8090.97×
Georgia147,1260.94×
Michigan135,8221.02×
Washington128,2741.26×
Virginia128,2641.04×
New Jersey127,3110.99×
Arizona120,6631.16×
Tennessee101,5981×
Indiana99,9691.08×
Massachusetts99,0870.99×
Missouri86,1001.05×
Maryland83,9770.96×
Colorado80,2441×
Wisconsin76,1061×
Minnesota73,1451.01×
Kentucky71,5931.12×
Oregon66,6201.14×
South Carolina66,3170.87×
Oklahoma65,3751.16×
Alabama59,8350.84×
Louisiana58,5960.89×
Utah58,5721.29×
Nevada57,7371.18×
Connecticut49,0630.96×
Arkansas42,7091.02×
Kansas41,6271.04×
Iowa40,8540.98×
Mississippi32,3370.77×
Hawaii29,2801.34×
New Mexico28,2701.11×
Idaho27,1831.07×
Nebraska25,3881×
West Virginia22,6350.96×
New Hampshire16,3090.81×
Maine15,9000.87×
Rhode Island14,2140.88×
Delaware10,6310.76×
Montana10,5430.75×
Alaska10,1700.94×
Washington, District of Columbia9,8170.64×
South Dakota9,5000.81×
North Dakota8,8760.85×
Vermont6,3860.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pikachu audience
BrandAffinityCategory
Nuts (film)12.45×Movies & TV
Product design4.03×Business & Career
Wikia6.27×Internet & Social Media
Jezebel (film)11.11×Movies & TV
UK garage7.92×Music & Radio
Pro-Ject5.68×Music & Radio
Combat sport2.22×Sports
Dog breed1.63×Pets & Animals
Urban Outfitters2.49×Shopping
Bridget Jones: The Edge of Reason27.22×Movies & TV
Gordita11.69×Food & Beverages
Emilio Estefan15.28×Music & Radio
Monogram3.59×Home & Garden
Isometric exercise6.15×Sports
Bank account1.7×Business & Career
Home staging3.32×Home & Garden
Zach Ertz5.03×Sports
Google Photos1.54×Technology & Electronics
JDSU1.87×Business & Career
Joshua Jackson2.68×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pikachu audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.12
Early Adopter MentalityPOWER1.61
ExtroversionTHRILL1.22
Urban LifestyleOPEN1.1
Social Media UsageJOY1.09
Pet OwnershipJOY1.05

Worldwide distribution

Worldwide audience distribution share by country for Pikachu
CountryShare
United States24.1%
Japan19.5%
Germany3.7%

See Pikachu audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does Pikachu have in United States?

Pikachu has an estimated audience of 5,078,502 people in United States, concentrated in California and Texas.

What is the gender split and age of Pikachu fans?

44.3% of Pikachu fans are female, 55.7% are male, with an average age of 24.6 years.

Which brands do Pikachu fans like most?

Pikachu fans show strongest brand affinity for Nuts (film) (12.45×), Product design (4.03×), and Wikia (6.27×) over the country average.

Where do Pikachu fans live in United States?

Pikachu fans in United States are most concentrated in California (reach 754,430), Texas (reach 593,654), and Florida (reach 374,020). These three regions account for the largest share of the active audience.

What other brands do Pikachu fans also like?

Beyond Pikachu itself, the audience over-indexes on Product design (4.03×), Wikia (6.27×), Jezebel (film) (11.11×), and UK garage (7.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pikachu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.