Rascasse Audience Intelligence

Pikachu Audience in United States

A data profile of the people who buy, follow and care about Pikachu in United States — modelled from more than twelve digital signal sources. Pikachu has an estimated audience of 5,071,067 people in United States.

#40among Video / Board Game in United States#125in Games

The average Pikachu fan in United States is 24.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Rick and Morty, Pokémon, Pokémon Trading Card Game, with strongest over-indexing on Rick and Morty (15.92× the country average).

Demographically, the Pikachu audience skews more male with an average age of 24.6, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pikachu fan in United States is more male, around 24.6 years old, with strong Patriotism tendencies and a notable affinity for Rick and Morty.

Category: Games · Type: Video / Board Game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pikachu profile in United States.

Audience size
5.1M
in United States
Gender
44.3%♀
55.7% male
Age
24.6
average years
Country rank
#6620
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pikachu fans

44.3% are female, 55.7% are male, average age 24.6.

Fig. 02

Gender split

44.3%
Female
55.7%
Male
Demographic split for Pikachu audience in United States
MetricValue
Female44.3%
Male55.7%
Average age24.6
Estimated audience size5,071,067
Fig. 03

Age distribution

Ø 24.6
average years
Age distribution of the Pikachu audience in United States
Age bracketShare%
16-1964%
20-2923%
30-398%
40-494%
50+2%
Fig. 04

Worldwide distribution

24.0%

of the worldwide Pikachu audience comes from United States.

Worldwide audience distribution share by country for Pikachu
CountryShare
United States24.0%
Japan19.4%
Germany3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pikachu audience in United States is strongest.

Fig. 05

Top regions by affinity

Pikachu fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~30K1.30×
02Utah~60K1.27×
03Texas~500K1.24×
04California~700K1.23×
05Washington~100K1.19×
06Oklahoma~70K1.19×
07Kentucky~70K1.16×
08Oregon~70K1.14×
09Nevada~60K1.13×
10New Mexico~30K1.11×
11Arizona~100K1.10×
12Indiana~100K1.10×
13Idaho~30K1.10×
14Missouri~90K1.06×
15Arkansas~40K1.05×
16Alaska~10K1.05×
17Kansas~40K1.04×
18Illinois~200K1.03×
19Florida~400K1.02×
20North Carolina~200K1.02×
21West Virginia~20K1.02×
22Michigan~100K1.00×
23Wisconsin~80K1.00×
24Nebraska~30K1.00×
25New Jersey~100K0.99×
26Virginia~100K0.99×
27Connecticut~50K0.99×
28Iowa~40K0.99×
29Pennsylvania~200K0.98×
30Ohio~200K0.98×
31New York~300K0.97×
32Colorado~80K0.96×
33Georgia~100K0.95×
34Minnesota~70K0.95×
35Tennessee~100K0.94×
36Maryland~80K0.94×
37Massachusetts~90K0.93×
38South Carolina~70K0.93×
39North Dakota~10K0.93×
40Alabama~70K0.92×
41Louisiana~60K0.92×
42Rhode Island~10K0.92×
43Maine~20K0.90×
44New Hampshire~20K0.88×
45South Dakota~10K0.86×
46Delaware~10K0.85×
47Mississippi~30K0.83×
48Montana~10K0.82×
49Vermont~7K0.78×
50Washington, District of Columbia~9K0.58×
Fig. 06

Affinity by region

Affinity by region — Pikachu, United States
0.58×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pikachu audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pikachu audience
#·InterestCategoryAffinity×
01Pokémon Trading Card GameGames31.56×
02Lego Star WarsKids & Family19.16×
03Josh BrolinMovies & TV17.76×
04Cyberpunk 2077Games17.65×
05Rosie O'DonnellMovies & TV17.45×
06Rick and MortyMovies & TV15.92×
07Gender studiesPolitics & Society13.30×
08Doctor StrangeLiterature12.88×
09Super Smash Bros.Games12.26×
10Collectible card gameGames12.22×
11Dungeons & DragonsGames11.87×
12Scale modelKids & Family11.63×
13Guardians of the Galaxy (film)Movies & TV11.45×
14PokémonGames11.39×
15Alvin and the ChipmunksMusic & Radio11.08×
16Anime and manga fandomLiterature8.33×
17MangaLiterature5.16×
18Video gamesGames3.44×
19SupermanMovies & TV2.59×
20Consumer electronicsTechnology & Electronics2.08×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pikachu audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pikachu audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.91×
TraditionCONSERVATISM1.65×
Early Adopter MentalityPOWER1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pikachu audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.54×
Career OrientationPOWER0.70×
Family OrientationCONSERVATISM0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pikachu have in United States?

Pikachu has an estimated audience of 5,071,067 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Pikachu fans?

44.3% of Pikachu fans are female, 55.7% are male, with an average age of 24.6 years.

03

Which brands do Pikachu fans like most?

Pikachu fans show strongest brand affinity for Rick and Morty (15.92×), Pokémon (11.39×), and Pokémon Trading Card Game (31.56×) over the country average.

04

Where do Pikachu fans live in United States?

Pikachu fans in United States are most concentrated in California (reach ~700K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Pikachu fans also like?

Beyond Pikachu itself, the audience over-indexes on Pokémon (11.39×), Pokémon Trading Card Game (31.56×), Collectible card game (12.22×), and Anime and manga fandom (8.33×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in United States

See Pikachu audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pikachu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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