Pikachu Audience in Germany
Pikachu has an estimated audience of 782,946 people in Germany. 42.4% are female, 57.6% are male, average age 26.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Goon, Dog breed, KLIX (AM), Nebelung, Unique Gifts.
The average Pikachu fan in Germany is 26.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Goon, Dog breed, KLIX (AM), with strongest over-indexing on Goon (19.41× the country average). Demographically, the Pikachu audience skews more male with an average age of 26.1, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Video / Board Game
Demographics of Pikachu fans
| Metric | Value |
|---|---|
| Female | 42.4% |
| Male | 57.6% |
| Average age | 26.1 |
| Estimated audience size | 782,946 |
Audience persona
The typical Pikachu fan in Germany is more male, around 26.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Goon.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 195,626 | 1.14× |
| Bayern | 124,624 | 0.99× |
| Baden-Württemberg | 107,481 | 1.01× |
| Niedersachsen | 86,182 | 1.13× |
| Hessen | 60,188 | 1.01× |
| Rheinland-Pfalz | 43,272 | 1.1× |
| Sachsen | 37,907 | 0.99× |
| Berlin | 35,229 | 1.01× |
| Schleswig-Holstein | 27,811 | 0.99× |
| Brandenburg | 23,258 | 0.96× |
| Hamburg | 17,972 | 1.02× |
| Thüringen | 17,827 | 0.89× |
| Sachsen-Anhalt | 17,695 | 0.87× |
| Mecklenburg-Vorpommern | 13,215 | 0.88× |
| Saarland | 9,603 | 1× |
| Bremen | 6,773 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goon | 19.41× | Movies & TV |
| Dog breed | 1.64× | Pets & Animals |
| KLIX (AM) | 4.2× | Music & Radio |
| Nebelung | 13.97× | Pets & Animals |
| Unique Gifts | 1.73× | Shopping |
| Grinch | 2.89× | Movies & TV |
| Progressive rock | 1.67× | Music & Radio |
| Birthday Gifts | 1.75× | Kids & Family |
| Personalised Gifts | 1.71× | Home & Garden |
| Golem | 2.71× | Technology & Electronics |
| Gran Torino | 4.01× | Movies & TV |
| Handmade Gifts | 1.58× | Kids & Family |
| Ireen Sheer | 1.57× | Music & Radio |
| Figure painting (hobby) | 2.24× | Arts & Culture |
| Hypertext | 1.56× | Technology & Electronics |
| Jason Clarke (actor) | 2.53× | Movies & TV |
| Prozis | 2.36× | Shopping |
| Hauptschule | 4.01× | Kids & Family |
| Scratching post | 2.97× | Pets & Animals |
| Harvey Mudd College | 8.88× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.56 |
| Pet Ownership | JOY | 1.33 |
| Social Media Usage | JOY | 1.22 |
| Early Adopter Mentality | POWER | 1.18 |
| Extroversion | THRILL | 1.15 |
| Patriotism | CONSERVATISM | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.1% |
| Japan | 19.5% |
| Germany | 3.7% |
See Pikachu audiences in other countries
More Games audiences in Germany
- Pokémon (5,142,430)
- Fortnite (4,903,747)
- Ultimate Fighting Championship (video game) (4,903,167)
- League of Legends (4,444,214)
- World of Warcraft (4,431,017)
Frequently asked questions
How many fans does Pikachu have in Germany?
Pikachu has an estimated audience of 782,946 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Pikachu fans?
42.4% of Pikachu fans are female, 57.6% are male, with an average age of 26.1 years.
Which brands do Pikachu fans like most?
Pikachu fans show strongest brand affinity for Goon (19.41×), Dog breed (1.64×), and KLIX (AM) (4.2×) over the country average.
Where do Pikachu fans live in Germany?
Pikachu fans in Germany are most concentrated in Nordrhein-Westfalen (reach 195,626), Bayern (reach 124,624), and Baden-Württemberg (reach 107,481). These three regions account for the largest share of the active audience.
What other brands do Pikachu fans also like?
Beyond Pikachu itself, the audience over-indexes on Dog breed (1.64×), KLIX (AM) (4.2×), Nebelung (13.97×), and Unique Gifts (1.73×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pikachu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.