Rascasse Audience Intelligence

Pikachu Audience in Germany

A data profile of the people who buy, follow and care about Pikachu in Germany — modelled from more than twelve digital signal sources. Pikachu has an estimated audience of 771,313 people in Germany.

#63among Video / Board Game in Germany#185in Games

The average Pikachu fan in Germany is 26.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Pokémon, Collectible card game, Superman, with strongest over-indexing on Pokémon (17.58× the country average).

Demographically, the Pikachu audience skews more male with an average age of 26.1, and over-indexes on personality traits such as Extroversion, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Pikachu fan in Germany is more male, around 26.1 years old, with strong Extroversion tendencies and a notable affinity for Pokémon.

Category: Games · Type: Video / Board Game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pikachu profile in Germany.

Audience size
771K
in Germany
Gender
42.4%♀
57.6% male
Age
26.1
average years
Country rank
#8154
Video / Board Game in Germany
Fig. 01

Search interest · 12-month trend

-38%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pikachu fans

42.4% are female, 57.6% are male, average age 26.1.

Fig. 02

Gender split

42.4%
Female
57.6%
Male
Demographic split for Pikachu audience in Germany
MetricValue
Female42.4%
Male57.6%
Average age26.1
Estimated audience size771,313
Fig. 03

Age distribution

Ø 26.1
average years
Age distribution of the Pikachu audience in Germany
Age bracketShare%
16-1958%
20-2923%
30-3910%
40-497%
50+2%
Fig. 04

Worldwide distribution

3.6%

of the worldwide Pikachu audience comes from Germany.

Worldwide audience distribution share by country for Pikachu
CountryShare
United States24.0%
Japan19.4%
Germany3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pikachu audience in Germany is strongest.

Fig. 05

Top regions by affinity

Pikachu fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~200K1.13×
02Niedersachsen~80K1.11×
03Rheinland-Pfalz~40K1.10×
04Saarland~10K1.04×
05Hamburg~20K1.02×
06Bremen~7K1.02×
07Hessen~60K1.00×
08Sachsen~40K1.00×
09Baden-Württemberg~100K0.99×
10Schleswig-Holstein~30K0.99×
11Berlin~30K0.98×
12Brandenburg~20K0.98×
13Bayern~100K0.96×
14Mecklenburg-Vorpommern~10K0.92×
15Sachsen-Anhalt~20K0.89×
16Thüringen~20K0.89×
Fig. 06

Affinity by region

Affinity by region — Pikachu, Germany
0.89×1.00×1.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pikachu audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pikachu audience
#·InterestCategoryAffinity×
01PokémonGames17.58×
02Pokémon GoGames12.60×
03Super Smash Bros.Games12.45×
04Zoom!Business & Career9.32×
05Collectible card gameGames9.25×
06TokyoTravel & Leisure8.93×
07Dungeons & DragonsGames7.78×
08Shōnen mangaLiterature7.68×
09Nintendo SwitchGames7.26×
10Anime conventionLiterature5.92×
11Robert RedfordMovies & TV5.87×
12Action role-playing gameGames4.94×
13Epic GamesGames4.72×
14Anime and manga fandomLiterature4.57×
15SupermanMovies & TV4.29×
16Millie Bobby BrownMovies & TV3.81×
17TransfermarktSports3.75×
18RedditInternet & Social Media3.62×
19BatmanMovies & TV3.21×
20Harry PotterMovies & TV2.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pikachu audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pikachu audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.04×
Pet OwnershipJOY1.42×
Community OrientationOPEN1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pikachu audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.56×
Design AffinityPREMIUM0.66×
Sports ActivityPOWER0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pikachu have in Germany?

Pikachu has an estimated audience of 771,313 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Pikachu fans?

42.4% of Pikachu fans are female, 57.6% are male, with an average age of 26.1 years.

03

Which brands do Pikachu fans like most?

Pikachu fans show strongest brand affinity for Pokémon (17.58×), Collectible card game (9.25×), and Superman (4.29×) over the country average.

04

Where do Pikachu fans live in Germany?

Pikachu fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Pikachu fans also like?

Beyond Pikachu itself, the audience over-indexes on Collectible card game (9.25×), Superman (4.29×), Robert Redford (5.87×), and Harry Potter (2.52×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in Germany

See Pikachu audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Pikachu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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