Pikachu Audience in Germany
Pikachu has an estimated audience of 782,946 people in Germany. 42.4% are female, 57.6% are male, average age 26.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Pokémon, Vegeta, Harry Potter, Nintendo Switch, Batman.
The average Pikachu fan in Germany is 26.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Pokémon, Vegeta, Harry Potter, with strongest over-indexing on Pokémon (10.87× the country average). Demographically, the Pikachu audience skews more male with an average age of 26.1, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Video / Board Game
Demographics of Pikachu fans
| Metric | Value |
|---|---|
| Female | 42.4% |
| Male | 57.6% |
| Average age | 26.1 |
| Estimated audience size | 782,946 |
Audience persona
The typical Pikachu fan in Germany is more male, around 26.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Pokémon.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 195,626 | 1.14× |
| Bayern | 124,624 | 0.99× |
| Baden-Württemberg | 107,481 | 1.01× |
| Niedersachsen | 86,182 | 1.13× |
| Hessen | 60,188 | 1.01× |
| Rheinland-Pfalz | 43,272 | 1.1× |
| Sachsen | 37,907 | 0.99× |
| Berlin | 35,229 | 1.01× |
| Schleswig-Holstein | 27,811 | 0.99× |
| Brandenburg | 23,258 | 0.96× |
| Hamburg | 17,972 | 1.02× |
| Thüringen | 17,827 | 0.89× |
| Sachsen-Anhalt | 17,695 | 0.87× |
| Mecklenburg-Vorpommern | 13,215 | 0.88× |
| Saarland | 9,603 | 1× |
| Bremen | 6,773 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pokémon | 10.87× | Games |
| Vegeta | 19.41× | Games |
| Harry Potter | 2.34× | Movies & TV |
| Nintendo Switch | 8× | Games |
| Batman | 3.1× | Movies & TV |
| Superman | 3.49× | Movies & TV |
| Transfermarkt | 3.14× | Sports |
| Pokémon Trading Card Game | 14.29× | Games |
| Pokémon Go | 11.67× | Games |
| JACK & JONES | 15.71× | Fashion & Accessoires |
| Shōnen manga | 7.52× | Literature |
| TikTok | 1.86× | Internet & Social Media |
| Livemusic | 3.16× | Music & Radio |
| Inuyasha | 11.43× | Literature |
| Pets | 1.63× | Pets & Animals |
| Collectible card game | 5.7× | Games |
| Role-playing games | 3.42× | Games |
| Twitch | 2.71× | Games |
| Fortnite | 3.59× | Games |
| Super Smash Bros. | 9.73× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.56 |
| Pet Ownership | JOY | 1.33 |
| Social Media Usage | JOY | 1.22 |
| Early Adopter Mentality | POWER | 1.18 |
| Extroversion | THRILL | 1.15 |
| Patriotism | CONSERVATISM | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.1% |
| Japan | 19.5% |
| Germany | 3.7% |
See Pikachu audiences in other countries
More Games audiences in Germany
- Pokémon (5,147,406)
- Fortnite (4,903,747)
- Ultimate Fighting Championship (video game) (4,903,167)
- League of Legends (4,444,214)
- World of Warcraft (4,431,017)
Frequently asked questions
How many fans does Pikachu have in Germany?
Pikachu has an estimated audience of 782,946 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Pikachu fans?
42.4% of Pikachu fans are female, 57.6% are male, with an average age of 26.1 years.
Which brands do Pikachu fans like most?
Pikachu fans show strongest brand affinity for Pokémon (10.87×), Vegeta (19.41×), and Harry Potter (2.34×) over the country average.
Where do Pikachu fans live in Germany?
Pikachu fans in Germany are most concentrated in Nordrhein-Westfalen (reach 195,626), Bayern (reach 124,624), and Baden-Württemberg (reach 107,481). These three regions account for the largest share of the active audience.
What other brands do Pikachu fans also like?
Beyond Pikachu itself, the audience over-indexes on Vegeta (19.41×), Harry Potter (2.34×), Nintendo Switch (8×), and Batman (3.1×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pikachu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.