Nintendo Switch Audience in Germany
Nintendo Switch has an estimated audience of 1,974,524 people in Germany. 39.8% are female, 60.2% are male, average age 27.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Pokémon, Nintendo, Harry Potter, Twitch, Superman.
The average Nintendo Switch fan in Germany is 27.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Pokémon, Nintendo, Harry Potter, with strongest over-indexing on Pokémon (6.67× the country average). Demographically, the Nintendo Switch audience skews more male with an average age of 27.1, and over-indexes on personality traits such as Price Sensitivity, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Brand
Demographics of Nintendo Switch fans
| Metric | Value |
|---|---|
| Female | 39.8% |
| Male | 60.2% |
| Average age | 27.1 |
| Estimated audience size | 1,974,524 |
Audience persona
The typical Nintendo Switch fan in Germany is more male, around 27.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Pokémon.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 478,413 | 1.11× |
| Bayern | 318,196 | 1× |
| Baden-Württemberg | 261,178 | 0.97× |
| Niedersachsen | 204,783 | 1.07× |
| Hessen | 146,267 | 0.97× |
| Sachsen | 110,081 | 1.14× |
| Rheinland-Pfalz | 98,299 | 0.99× |
| Berlin | 82,308 | 0.93× |
| Schleswig-Holstein | 69,741 | 0.98× |
| Brandenburg | 61,931 | 1.01× |
| Sachsen-Anhalt | 54,176 | 1.06× |
| Thüringen | 52,600 | 1.05× |
| Hamburg | 43,639 | 0.98× |
| Mecklenburg-Vorpommern | 37,035 | 0.98× |
| Saarland | 21,885 | 0.9× |
| Bremen | 14,452 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pokémon | 6.67× | Games |
| Nintendo | 7.32× | Games |
| Harry Potter | 2.59× | Movies & TV |
| Twitch | 4.53× | Games |
| Superman | 3.42× | Movies & TV |
| PC game | 4.7× | Games |
| Pokémon (video game series) | 6.06× | Games |
| Animal Crossing | 11.59× | Games |
| Mobile game | 3.17× | Games |
| TikTok | 1.82× | Internet & Social Media |
| Fortnite | 4.07× | Games |
| Stranger Things | 2.86× | Movies & TV |
| Fairy Tail | 9.87× | Literature |
| Nvidia | 5.75× | Technology & Electronics |
| Hunter × Hunter | 7.55× | Literature |
| Manga | 3.45× | Literature |
| Counter-Strike: Global Offensive | 4.77× | Games |
| Minecraft | 5.3× | Games |
| Japanese popular culture | 5.53× | Travel & Leisure |
| Handheld game console | 9.12× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.35 |
| Social Media Usage | JOY | 1.16 |
| Urban Lifestyle | OPEN | 1.14 |
| Patriotism | CONSERVATISM | 1.07 |
| Sports Activity | POWER | 1.05 |
| Extroversion | THRILL | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.9% |
| Brazil | 7.7% |
| Mexico | 6.7% |
See Nintendo Switch audiences in other countries
More Games audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Nintendo Switch have in Germany?
Nintendo Switch has an estimated audience of 1,974,524 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Nintendo Switch fans?
39.8% of Nintendo Switch fans are female, 60.2% are male, with an average age of 27.1 years.
Which brands do Nintendo Switch fans like most?
Nintendo Switch fans show strongest brand affinity for Pokémon (6.67×), Nintendo (7.32×), and Harry Potter (2.59×) over the country average.
Where do Nintendo Switch fans live in Germany?
Nintendo Switch fans in Germany are most concentrated in Nordrhein-Westfalen (reach 478,413), Bayern (reach 318,196), and Baden-Württemberg (reach 261,178). These three regions account for the largest share of the active audience.
What other brands do Nintendo Switch fans also like?
Beyond Nintendo Switch itself, the audience over-indexes on Nintendo (7.32×), Harry Potter (2.59×), Twitch (4.53×), and Superman (3.42×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Nintendo Switch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.