A data profile of the people who buy, follow and care about Pikachu in Canada — modelled from more than twelve digital signal sources. Pikachu has an estimated audience of 511,909 people in Canada.
The average Pikachu fan in Canada is 26.4 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Pokémon Go, GameStop, Robert Redford, with strongest over-indexing on Pokémon Go (21.11× the country average).
Demographically, the Pikachu audience skews balanced with an average age of 26.4, and over-indexes on personality traits such as Early Adopter Mentality, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Pikachu fan in Canada is balanced, around 26.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Pokémon Go.
The key figures that characterise the Pikachu profile in Canada.
45.5% are female, 54.5% are male, average age 26.4.
| Metric | Value |
|---|---|
| Female | 45.5% |
| Male | 54.5% |
| Average age | 26.4 |
| Estimated audience size | 511,909 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 57% | |
| 20-29 | 24% | |
| 30-39 | 9% | |
| 40-49 | 7% | |
| 50+ | 3% |
of the worldwide Pikachu audience comes from Canada.
| Country | Share |
|---|---|
| United States | 24.9% |
| Japan | 20.2% |
| Germany | 3.8% |
Where the Pikachu audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Quebec | ~200K | 1.36× | |
| 02 | Ontario | ~300K | 1.24× | |
| 03 | Alberta | ~70K | 1.13× | |
| 04 | British Columbia | ~80K | 1.11× | |
| 05 | Manitoba | ~20K | 1.02× | |
| 06 | Saskatchewan | ~20K | 0.98× | |
| 07 | New Brunswick | ~10K | 0.98× | |
| 08 | Nova Scotia | ~10K | 0.83× | |
| 09 | Newfoundland and Labrador | ~6K | 0.83× | |
| 10 | Prince Edward Island | ~2K | 0.68× |
The strongest cross-interests of the Pikachu audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pokémon Go | Games | 21.11× | ||
| 02 | Taika Waititi | Movies & TV | 15.08× | ||
| 03 | Josh Brolin | Movies & TV | 11.33× | ||
| 04 | Super Smash Bros. | Games | 8.60× | ||
| 05 | Russell Crowe | Movies & TV | 8.37× | ||
| 06 | The Legend of Zelda | Games | 8.03× | ||
| 07 | GameStop | Games | 7.89× | ||
| 08 | Zoe Saldana | Movies & TV | 7.60× | ||
| 09 | John Krasinski | Movies & TV | 7.13× | ||
| 10 | Robert Redford | Movies & TV | 6.56× | ||
| 11 | Magic: The Gathering | Games | 6.41× | ||
| 12 | Shōnen manga | Literature | 5.02× | ||
| 13 | Dota 2 | Games | 4.62× | ||
| 14 | Simulation games | Games | 4.09× | ||
| 15 | League of Legends | Games | 3.95× | ||
| 16 | Role-playing games | Games | 3.68× | ||
| 17 | Anime movies | Movies & TV | 2.68× | ||
| 18 | Fine art | Business & Career | 2.39× | ||
| 19 | Animated movies | Movies & TV | 2.02× | ||
| 20 | YouTube | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.63× | |
| Urban Lifestyle | OPEN | 1.38× | |
| Extroversion | THRILL | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.64× | |
| Tradition | CONSERVATISM | 0.67× | |
| Convenience Orientation | PREMIUM | 0.67× |
Pikachu has an estimated audience of 511,909 people in Canada, concentrated in Ontario and Quebec.
45.5% of Pikachu fans are female, 54.5% are male, with an average age of 26.4 years.
Pikachu fans show strongest brand affinity for Pokémon Go (21.11×), GameStop (7.89×), and Robert Redford (6.56×) over the country average.
Pikachu fans in Canada are most concentrated in Ontario (reach ~300K), Quebec (reach ~200K), and British Columbia (reach ~80K). These three regions account for the largest share of the active audience.
Beyond Pikachu itself, the audience over-indexes on GameStop (7.89×), Robert Redford (6.56×), Josh Brolin (11.33×), and The Legend of Zelda (8.03×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Pikachu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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