Super Mario Audience in Germany
Super Mario has an estimated audience of 928,949 people in Germany. 47.7% are female, 52.3% are male, average age 27.8. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Twitch, Borussia Dortmund, Super Mario Bros., TikTok, FIFA World Cup.
The average Super Mario fan in Germany is 27.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Twitch, Borussia Dortmund, Super Mario Bros., with strongest over-indexing on Twitch (8.31× the country average). Demographically, the Super Mario audience skews balanced with an average age of 27.8, and over-indexes on personality traits such as Price Sensitivity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Video / Board Game · Subtype: Video game
Demographics of Super Mario fans
| Metric | Value |
|---|---|
| Female | 47.7% |
| Male | 52.3% |
| Average age | 27.8 |
| Estimated audience size | 928,949 |
Audience persona
The typical Super Mario fan in Germany is balanced, around 27.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Twitch.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 251,524 | 1.24× |
| Bayern | 170,670 | 1.14× |
| Niedersachsen | 96,678 | 1.07× |
| Baden-Württemberg | 90,436 | 0.71× |
| Hessen | 80,086 | 1.13× |
| Rheinland-Pfalz | 56,382 | 1.21× |
| Sachsen | 46,880 | 1.03× |
| Berlin | 38,625 | 0.93× |
| Schleswig-Holstein | 29,817 | 0.89× |
| Brandenburg | 25,403 | 0.88× |
| Thüringen | 23,463 | 0.99× |
| Sachsen-Anhalt | 22,507 | 0.94× |
| Hamburg | 19,570 | 0.93× |
| Mecklenburg-Vorpommern | 14,645 | 0.83× |
| Saarland | 13,184 | 1.16× |
| Bremen | 7,288 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Twitch | 8.31× | Games |
| Borussia Dortmund | 2.57× | Sports |
| Super Mario Bros. | 15.8× | Games |
| TikTok | 3.11× | Internet & Social Media |
| FIFA World Cup | 2.78× | Sports |
| Super Smash Bros. | 15.33× | Games |
| Roblox | 8.64× | Games |
| Pokémon (video game series) | 6.65× | Games |
| Anime and manga fandom | 5.15× | Literature |
| Music | 1.89× | Business & Career |
| Food | 1.89× | Food & Beverages |
| Epic Games | 5.75× | Games |
| Anime convention | 5.05× | Literature |
| FC Bayern Munich | 2.06× | Sports |
| Anime & Cosplay | 6.88× | Fashion & Accessoires |
| KPop Demon Hunters | 4.16× | Movies & TV |
| Crunchyroll | 6.35× | Games |
| Pokémon | 4.46× | Games |
| One Piece | 4.68× | Movies & TV |
| CHECK24 | 2.83× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.92 |
| Early Adopter Mentality | POWER | 1.37 |
| Social Media Usage | JOY | 1.29 |
| Patriotism | CONSERVATISM | 1.11 |
| Urban Lifestyle | OPEN | 1.1 |
| Individualism | JOY | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.5% |
| Japan | 9.5% |
| Italy | 6.5% |
See Super Mario audiences in other countries
More Video game audiences in Germany
- Breaking news (10,473,628)
- Motorcycle club (4,627,357)
- World of Warcraft (4,431,017)
- EA Sports FC (4,149,636)
- Beetlejuice (3,967,022)
Frequently asked questions
How many fans does Super Mario have in Germany?
Super Mario has an estimated audience of 928,949 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Super Mario fans?
47.7% of Super Mario fans are female, 52.3% are male, with an average age of 27.8 years.
Which brands do Super Mario fans like most?
Super Mario fans show strongest brand affinity for Twitch (8.31×), Borussia Dortmund (2.57×), and Super Mario Bros. (15.8×) over the country average.
Where do Super Mario fans live in Germany?
Super Mario fans in Germany are most concentrated in Nordrhein-Westfalen (reach 251,524), Bayern (reach 170,670), and Niedersachsen (reach 96,678). These three regions account for the largest share of the active audience.
What other brands do Super Mario fans also like?
Beyond Super Mario itself, the audience over-indexes on Borussia Dortmund (2.57×), Super Mario Bros. (15.8×), TikTok (3.11×), and FIFA World Cup (2.78×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Super Mario. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.