Rascasse Audience Intelligence

Super Mario Audience in Germany

A data profile of the people who buy, follow and care about Super Mario in Germany — modelled from more than twelve digital signal sources. Super Mario has an estimated audience of 932,255 people in Germany.

#31among Video game in Germany#48among Video / Board Game in Germany#160in Games

The average Super Mario fan in Germany is 27.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Twitch, Super Mario Bros., TikTok, with strongest over-indexing on Twitch (8.31× the country average).

Demographically, the Super Mario audience skews balanced with an average age of 27.8, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Super Mario fan in Germany is balanced, around 27.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Twitch.

Category: Games · Type: Video / Board Game · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Super Mario profile in Germany.

Audience size
932K
in Germany
Gender
47.7%♀
52.3% male
Age
27.8
average years
Country rank
#6949
Video / Board Game in Germany
Fig. 01

Search interest · 12-month trend

+21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Super Mario fans

47.7% are female, 52.3% are male, average age 27.8.

Fig. 02

Gender split

47.7%
Female
52.3%
Male
Demographic split for Super Mario audience in Germany
MetricValue
Female47.7%
Male52.3%
Average age27.8
Estimated audience size932,255
Fig. 03

Age distribution

Ø 27.8
average years
Age distribution of the Super Mario audience in Germany
Age bracketShare%
16-1952%
20-2922%
30-3915%
40-498%
50+3%
Fig. 04

Worldwide distribution

4.8%

of the worldwide Super Mario audience comes from Germany.

Worldwide audience distribution share by country for Super Mario
CountryShare
United States23.4%
Japan9.4%
Italy6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Super Mario audience in Germany is strongest.

Fig. 05

Top regions by affinity

Super Mario fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~200K1.22×
02Rheinland-Pfalz~60K1.20×
03Saarland~10K1.18×
04Bayern~200K1.13×
05Hessen~80K1.08×
06Niedersachsen~90K1.03×
07Thüringen~20K1.03×
08Sachsen~50K1.02×
09Sachsen-Anhalt~20K0.94×
10Bremen~7K0.93×
11Hamburg~20K0.91×
12Brandenburg~30K0.90×
13Baden-Württemberg~100K0.88×
14Berlin~40K0.88×
15Schleswig-Holstein~30K0.88×
16Mecklenburg-Vorpommern~20K0.86×
Fig. 06

Affinity by region

Affinity by region — Super Mario, Germany
0.86×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Super Mario audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Super Mario audience
#·InterestCategoryAffinity×
01Super Mario Bros.Games15.80×
02Super Smash Bros.Games15.33×
03RobloxGames8.64×
04TwitchGames8.31×
05Anime & CosplayFashion & Accessoires6.88×
06Pokémon (video game series)Games6.65×
07CrunchyrollGames6.35×
08Epic GamesGames5.75×
09Anime and manga fandomLiterature5.15×
10Anime conventionLiterature5.05×
11One PieceMovies & TV4.68×
12PokémonGames4.46×
13KPop Demon HuntersMovies & TV4.16×
14TikTokInternet & Social Media3.11×
15FIFA World CupSports2.78×
16Borussia DortmundSports2.57×
17FC Bayern MunichSports2.06×
18MusicBusiness & Career1.89×
19FoodFood & Beverages1.89×
20dB’sMusic & Radio1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Super Mario audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Super Mario audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.54×
Risk AppetiteTHRILL1.48×
Social Media UsageJOY1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Super Mario audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.13×
PatriotismCONSERVATISM0.26×
IndulgenceJOY0.40×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Super Mario have in Germany?

Super Mario has an estimated audience of 932,255 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Super Mario fans?

47.7% of Super Mario fans are female, 52.3% are male, with an average age of 27.8 years.

03

Which brands do Super Mario fans like most?

Super Mario fans show strongest brand affinity for Twitch (8.31×), Super Mario Bros. (15.8×), and TikTok (3.11×) over the country average.

04

Where do Super Mario fans live in Germany?

Super Mario fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Super Mario fans also like?

Beyond Super Mario itself, the audience over-indexes on Super Mario Bros. (15.8×), TikTok (3.11×), FIFA World Cup (2.78×), and Borussia Dortmund (2.57×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Video game audiences in Germany

See Super Mario audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Super Mario. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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