Super Mario Audience in United States

Super Mario logo

Super Mario has an estimated audience of 4,550,258 people in United States. 42.9% are female, 57.1% are male, average age 30.0. Top regions: California, Texas, Florida. Top brand affinities: Super Mario Bros., Godzilla, Tom Holland, Street Fighter, Avengers (band).

The average Super Mario fan in United States is 30.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Super Mario Bros., Godzilla, Tom Holland, with strongest over-indexing on Super Mario Bros. (27.05× the country average). Demographically, the Super Mario audience skews more male with an average age of 30.0, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Video game

Demographics of Super Mario fans

Demographic split for Super Mario audience in United States
MetricValue
Female42.9%
Male57.1%
Average age30.0
Estimated audience size4,550,258

Audience persona

The typical Super Mario fan in United States is more male, around 30.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Super Mario Bros..

Top regions in United States

Top regions ranked by reach for Super Mario in United States
RegionReachAffinity
California710,3601.42×
Texas582,9221.49×
Florida332,3581.08×
New York292,8761.15×
Illinois173,0261.14×
Pennsylvania165,5291.08×
New Jersey155,7381.35×
Georgia153,5211.1×
North Carolina146,7621.07×
Ohio137,6860.98×
Michigan131,3541.1×
Virginia118,0191.06×
Washington104,2561.14×
Arizona103,4661.11×
Indiana98,3101.18×
Tennessee91,3251×
Massachusetts83,2130.93×
Maryland76,2480.97×
Alabama74,8191.18×
Missouri71,4730.97×
Louisiana66,5631.13×
Kentucky65,8221.15×
South Carolina63,5810.93×
Oklahoma60,4391.2×
Wisconsin58,7820.86×
Colorado57,8290.81×
Nevada56,9081.29×
Oregon48,1220.92×
Minnesota47,8850.73×
Arkansas45,9281.23×
Connecticut43,6830.96×
Kansas41,7371.16×
Utah41,3351.01×
Mississippi39,5501.05×
Iowa28,9880.77×
New Mexico24,8021.09×
Nebraska20,6520.91×
Idaho20,6480.9×
Hawaii19,3900.99×
West Virginia17,7830.84×
Rhode Island16,5381.14×
New Hampshire13,5960.76×
Maine11,5670.71×
Delaware10,8630.87×
North Dakota8,9450.96×
South Dakota8,7360.83×
Montana8,4700.67×
Alaska8,0000.82×
Washington, District of Columbia7,3490.54×
Vermont5,1560.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Super Mario audience
BrandAffinityCategory
Super Mario Bros.27.05×Games
Godzilla7.82×Movies & TV
Tom Holland11.24×Movies & TV
Street Fighter20.68×Games
Avengers (band)18.12×Music & Radio
Euphoria2.71×Movies & TV
The Legend of Zelda9.62×Games
Sonic the Hedgehog (comics)10.7×Literature
Retrogaming8.17×Games
Superman2.21×Movies & TV
Mark Wahlberg8.74×Movies & TV
Mario Kart14.7×Games
Uncharted 4: A Thief's End26.33×Games
World of Warships34.78×Games
Josh Hutcherson10.33×Movies & TV
Turn-based strategy11.95×Games
Battleship (game)46.73×Games
Power Rangers (film)12.97×Movies & TV
Super Smash Bros.10.45×Games
The Legend of Zelda: Ocarina of Time13.02×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Super Mario audience
TraitClusterScore
Early Adopter MentalityPOWER1.8
LGBTQ+ IdentityOPEN1.78
ExtroversionTHRILL1.45
Urban LifestyleOPEN1.34
Social Media UsageJOY1.31
SustainabilityBALANCE1.19

Worldwide distribution

Worldwide audience distribution share by country for Super Mario
CountryShare
United States23.5%
Japan9.5%
Italy6.5%

See Super Mario audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Super Mario have in United States?

Super Mario has an estimated audience of 4,550,258 people in United States, concentrated in California and Texas.

What is the gender split and age of Super Mario fans?

42.9% of Super Mario fans are female, 57.1% are male, with an average age of 30.0 years.

Which brands do Super Mario fans like most?

Super Mario fans show strongest brand affinity for Super Mario Bros. (27.05×), Godzilla (7.82×), and Tom Holland (11.24×) over the country average.

Where do Super Mario fans live in United States?

Super Mario fans in United States are most concentrated in California (reach 710,360), Texas (reach 582,922), and Florida (reach 332,358). These three regions account for the largest share of the active audience.

What other brands do Super Mario fans also like?

Beyond Super Mario itself, the audience over-indexes on Godzilla (7.82×), Tom Holland (11.24×), Street Fighter (20.68×), and Avengers (band) (18.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Super Mario. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.