Rascasse Audience Intelligence

Super Mario Audience in United States

A data profile of the people who buy, follow and care about Super Mario in United States — modelled from more than twelve digital signal sources. Super Mario has an estimated audience of 4,568,987 people in United States.

#30among Video game in United States#49among Video / Board Game in United States#140in Games

The average Super Mario fan in United States is 30.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Super Mario Bros., mat best mbest11x, Godzilla, with strongest over-indexing on Super Mario Bros. (27.05× the country average).

Demographically, the Super Mario audience skews more male with an average age of 30.0, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Super Mario fan in United States is more male, around 30.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Super Mario Bros..

Category: Games · Type: Video / Board Game · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Super Mario profile in United States.

Audience size
4.6M
in United States
Gender
42.9%♀
57.1% male
Age
30.0
average years
Country rank
#7219
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

+52%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Super Mario fans

42.9% are female, 57.1% are male, average age 30.0.

Fig. 02

Gender split

42.9%
Female
57.1%
Male
Demographic split for Super Mario audience in United States
MetricValue
Female42.9%
Male57.1%
Average age30.0
Estimated audience size4,568,987
Fig. 03

Age distribution

Ø 30.0
average years
Age distribution of the Super Mario audience in United States
Age bracketShare%
16-1943%
20-2924%
30-3917%
40-499%
50+6%
Fig. 04

Worldwide distribution

23.4%

of the worldwide Super Mario audience comes from United States.

Worldwide audience distribution share by country for Super Mario
CountryShare
United States23.4%
Japan9.4%
Italy6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Super Mario audience in United States is strongest.

Fig. 05

Top regions by affinity

Super Mario fans by region: top regions in United States
#RegionReachAffinity×
01Texas~600K1.47×
02California~700K1.40×
03Nevada~60K1.29×
04New Jersey~100K1.25×
05Rhode Island~20K1.22×
06Arkansas~50K1.20×
07Arizona~100K1.19×
08New Mexico~30K1.19×
09Oklahoma~60K1.17×
10Indiana~100K1.15×
11Alabama~70K1.15×
12Kansas~40K1.15×
13Illinois~200K1.11×
14Louisiana~70K1.11×
15Mississippi~40K1.10×
16New York~300K1.09×
17Georgia~200K1.09×
18Kentucky~60K1.09×
19Washington~100K1.08×
20Pennsylvania~200K1.06×
21Michigan~100K1.06×
22Florida~300K1.04×
23North Carolina~100K1.04×
24Utah~40K1.03×
25Virginia~100K1.00×
26Maryland~80K0.99×
27Tennessee~90K0.98×
28Missouri~70K0.97×
29Hawaii~20K0.97×
30North Dakota~9K0.97×
31Connecticut~40K0.96×
32Ohio~100K0.95×
33Idaho~20K0.95×
34Alaska~9K0.95×
35Nebraska~20K0.94×
36South Carolina~60K0.90×
37Oregon~50K0.90×
38Massachusetts~80K0.89×
39Delaware~10K0.89×
40South Dakota~9K0.89×
41Wisconsin~60K0.87×
42West Virginia~20K0.87×
43Colorado~60K0.80×
44Maine~10K0.80×
45Iowa~30K0.78×
46New Hampshire~10K0.78×
47Montana~10K0.78×
48Vermont~6K0.76×
49Minnesota~50K0.75×
50Washington, District of Columbia~8K0.60×
Fig. 06

Affinity by region

Affinity by region — Super Mario, United States
0.60×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Super Mario audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Super Mario audience
#·InterestCategoryAffinity×
01mat best mbest11xSports49.80×
02Battleship (game)Games46.73×
03World of WarshipsGames34.78×
04Super Mario Bros.Games27.05×
05Uncharted 4: A Thief's EndGames26.33×
06Street FighterGames20.68×
07Super Mario Bros. (film)Movies & TV18.42×
08Avengers (band)Music & Radio18.12×
09Mario KartGames14.70×
10Power Rangers (film)Movies & TV12.97×
11Turn-based strategyGames11.95×
12Tom HollandMovies & TV11.24×
13Super Smash Bros.Games10.45×
14Josh HutchersonMovies & TV10.33×
15Legends (comics)Literature10.25×
16The Legend of ZeldaGames9.62×
17Mark WahlbergMovies & TV8.74×
18RetrogamingGames8.17×
19GodzillaMovies & TV7.82×
20SupermanMovies & TV2.21×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Super Mario audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Super Mario audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.20×
Social Media UsageJOY1.16×
SpiritualityBALANCE1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Super Mario audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.75×
Design AffinityPREMIUM0.75×
Quality AwarenessPREMIUM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Super Mario have in United States?

Super Mario has an estimated audience of 4,568,987 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Super Mario fans?

42.9% of Super Mario fans are female, 57.1% are male, with an average age of 30.0 years.

03

Which brands do Super Mario fans like most?

Super Mario fans show strongest brand affinity for Super Mario Bros. (27.05×), mat best mbest11x (49.8×), and Godzilla (7.82×) over the country average.

04

Where do Super Mario fans live in United States?

Super Mario fans in United States are most concentrated in California (reach ~700K), Texas (reach ~600K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Super Mario fans also like?

Beyond Super Mario itself, the audience over-indexes on mat best mbest11x (49.8×), Godzilla (7.82×), Tom Holland (11.24×), and Street Fighter (20.68×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Video game audiences in United States

See Super Mario audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Super Mario. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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