Anime & Cosplay Audience in Germany
Anime & Cosplay has an estimated audience of 2,182,091 people in Germany. 43.5% are female, 56.5% are male, average age 31.1. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Goop, Progressive rock, Dog breed, Staycation, Gil Ofarim.
The average Anime & Cosplay fan in Germany is 31.1 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Goop, Progressive rock, Dog breed, with strongest over-indexing on Goop (14.97× the country average). Demographically, the Anime & Cosplay audience skews more male with an average age of 31.1, and over-indexes on personality traits such as Sustainability, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 5 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Anime & Cosplay fans
| Metric | Value |
|---|---|
| Female | 43.5% |
| Male | 56.5% |
| Average age | 31.1 |
| Estimated audience size | 2,182,091 |
Audience persona
The typical Anime & Cosplay fan in Germany is more male, around 31.1 years old, with strong Sustainability tendencies and a notable affinity for Goop.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 891,959 | 2.54× |
| Baden-Württemberg | 461,003 | 1.55× |
| Nordrhein-Westfalen | 433,848 | 0.91× |
| Sachsen-Anhalt | None× | |
| Schleswig-Holstein | None× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goop | 14.97× | Internet & Social Media |
| Progressive rock | 2.78× | Music & Radio |
| Dog breed | 1.59× | Pets & Animals |
| Staycation | 5.7× | Home & Garden |
| Gil Ofarim | 1.91× | Music & Radio |
| Combat sport | 1.8× | Sports |
| Artistic inspiration | 1.58× | Arts & Culture |
| Handmade Gifts | 2.38× | Kids & Family |
| Natural rubber | 2.35× | Cars & Mobility |
| Commercial mortgage | 1.91× | Business & Career |
| Personalised Gifts | 1.66× | Home & Garden |
| Footloose (1984 film) | 4.64× | Movies & TV |
| Société Nautique de Genève | 14.12× | Travel & Leisure |
| N'Golo Kanté | 4.35× | Sports |
| San Gil | 2.91× | Travel & Leisure |
| Goon | 4.04× | Movies & TV |
| MS Mode | 4.55× | Fashion & Accessoires |
| Ireen Sheer | 1.86× | Music & Radio |
| Cadbury World | 5.72× | Travel & Leisure |
| Scratching post | 3.39× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.37 |
| Urban Lifestyle | OPEN | 1.36 |
| Sports Activity | POWER | 1.24 |
| Social Media Usage | JOY | 1.2 |
| LGBTQ+ Identity | OPEN | 1.19 |
| Extroversion | THRILL | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.6% |
| China | 18.8% |
| Japan | 16.0% |
See Anime & Cosplay audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Anime & Cosplay have in Germany?
Anime & Cosplay has an estimated audience of 2,182,091 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Anime & Cosplay fans?
43.5% of Anime & Cosplay fans are female, 56.5% are male, with an average age of 31.1 years.
Which brands do Anime & Cosplay fans like most?
Anime & Cosplay fans show strongest brand affinity for Goop (14.97×), Progressive rock (2.78×), and Dog breed (1.59×) over the country average.
Where do Anime & Cosplay fans live in Germany?
Anime & Cosplay fans in Germany are most concentrated in Bayern (reach 891,959), Baden-Württemberg (reach 461,003), and Nordrhein-Westfalen (reach 433,848). These three regions account for the largest share of the active audience.
What other brands do Anime & Cosplay fans also like?
Beyond Anime & Cosplay itself, the audience over-indexes on Progressive rock (2.78×), Dog breed (1.59×), Staycation (5.7×), and Gil Ofarim (1.91×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Anime & Cosplay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.