Rascasse Audience Intelligence

Anime & Cosplay Audience in Germany

A data profile of the people who buy, follow and care about Anime & Cosplay in Germany — modelled from more than twelve digital signal sources. Anime & Cosplay has an estimated audience of 2,182,091 people in Germany.

The average Anime & Cosplay fan in Germany is 31.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Dua Lipa, Anime and manga fandom, Arnold Schwarzenegger, with strongest over-indexing on Dua Lipa (26.61× the country average).

Demographically, the Anime & Cosplay audience skews more male with an average age of 31.1, and over-indexes on personality traits such as Extroversion, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 5 regions tracked by Rascasse.

The typical Anime & Cosplay fan in Germany is more male, around 31.1 years old, with strong Extroversion tendencies and a notable affinity for Dua Lipa.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Anime & Cosplay profile in Germany.

Audience size
2.2M
in Germany
Gender
43.5%
56.5% male
Age
31.1
average years
Country rank
#3051
Topic in Germany
Fig. 01

Search interest · 12-month trend

-100%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Anime & Cosplay fans

43.5% are female, 56.5% are male, average age 31.1.

Fig. 02

Gender split

43.5%
Female
56.5%
Male
Demographic split for Anime & Cosplay audience in Germany
MetricValue
Female43.5%
Male56.5%
Average age31.1
Estimated audience size2,182,091
Fig. 03

Age distribution

Ø 31.1
average years
Age distribution of the Anime & Cosplay audience in Germany
Age bracketShare%
16-1940%
20-2924%
30-3916%
40-4911%
50+7%
Fig. 04

Worldwide distribution

4.0%

of the worldwide Anime & Cosplay audience comes from Germany.

Worldwide audience distribution share by country for Anime & Cosplay
CountryShare
United States21.6%
China18.8%
Japan16.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Anime & Cosplay audience in Germany is strongest.

Fig. 05

Top regions by affinity

Anime & Cosplay fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~400K1.03×
02Baden-Württemberg~300K1.01×
03Nordrhein-Westfalen~500K1.00×
04Sachsen-Anhalt0.00×
05Schleswig-Holstein0.00×
Fig. 06

Affinity by region

Affinity by region — Anime & Cosplay, Germany
1.00×1.00×1.03×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Anime & Cosplay audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Anime & Cosplay audience
#·InterestCategoryAffinity×
01Dua LipaMusic & Radio26.61×
02One-Punch ManLiterature24.22×
03Arnold SchwarzeneggerMovies & TV16.54×
04Hello KittyKids & Family14.93×
05My Hero AcademiaLiterature13.03×
06Shōnen mangaLiterature12.90×
07Anime and manga fandomLiterature12.22×
08Gothic fashionFashion & Accessoires10.48×
09Anime conventionLiterature10.34×
10One PieceMovies & TV9.93×
11Cultural heritagePolitics & Society9.88×
12CrunchyrollGames9.58×
13Watercolor paintingArts & Culture8.92×
14Oil paintingArts & Culture8.03×
15Robert RedfordMovies & TV6.72×
16Millie Bobby BrownMovies & TV6.40×
17PokémonGames6.14×
18SupermanMovies & TV4.58×
19BatmanMovies & TV4.31×
20Harry PotterMovies & TV2.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Anime & Cosplay audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Anime & Cosplay audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.18×
MindfulnessBALANCE1.97×
Social Media UsageJOY1.73×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Anime & Cosplay audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.72×
Family OrientationCONSERVATISM0.83×
IndulgenceJOY0.86×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Anime & Cosplay have in Germany?

Anime & Cosplay has an estimated audience of 2,182,091 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Anime & Cosplay fans?

43.5% of Anime & Cosplay fans are female, 56.5% are male, with an average age of 31.1 years.

03

Which brands do Anime & Cosplay fans like most?

Anime & Cosplay fans show strongest brand affinity for Dua Lipa (26.61×), Anime and manga fandom (12.22×), and Arnold Schwarzenegger (16.54×) over the country average.

04

Where do Anime & Cosplay fans live in Germany?

Anime & Cosplay fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Anime & Cosplay fans also like?

Beyond Anime & Cosplay itself, the audience over-indexes on Anime and manga fandom (12.22×), Arnold Schwarzenegger (16.54×), One Piece (9.93×), and Anime convention (10.34×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Anime & Cosplay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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