Saga (comic book) Audience in Germany

Saga (comic book) has an estimated audience of 481,399 people in Germany. 62.4% are female, 37.6% are male, average age 28.9. Top regions: Hamburg, Schleswig-Holstein, Nordrhein-Westfalen. Top brand affinities: Tom Clancy's H.A.W.X 2, Progressive rock, Minestrone, Hypertext, Endless Space.
The average Saga (comic book) fan in Germany is 28.9 years old, more female, and lives primarily in Hamburg. The audience is concentrated in Hamburg, Schleswig-Holstein, Nordrhein-Westfalen. Top brand affinities include Tom Clancy's H.A.W.X 2, Progressive rock, Minestrone, with strongest over-indexing on Tom Clancy's H.A.W.X 2 (149.61× the country average). Demographically, the Saga (comic book) audience skews more female with an average age of 28.9, and over-indexes on personality traits such as Urban Lifestyle, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Literature · Type: Book / Manga / Comic
Demographics of Saga (comic book) fans
| Metric | Value |
|---|---|
| Female | 62.4% |
| Male | 37.6% |
| Average age | 28.9 |
| Estimated audience size | 481,399 |
Audience persona
The typical Saga (comic book) fan in Germany is more female, around 28.9 years old, with strong Urban Lifestyle tendencies and a notable affinity for Tom Clancy's H.A.W.X 2.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Hamburg | 123,524 | 11.35× |
| Schleswig-Holstein | 42,774 | 2.47× |
| Nordrhein-Westfalen | 15,828 | 0.15× |
| Niedersachsen | 14,841 | 0.32× |
| Bayern | 8,362 | 0.11× |
| Baden-Württemberg | 7,312 | 0.11× |
| Hessen | 6,468 | 0.18× |
| Berlin | 3,253 | 0.15× |
| Rheinland-Pfalz | 3,019 | 0.13× |
| Mecklenburg-Vorpommern | 2,479 | 0.27× |
| Sachsen | 2,083 | 0.09× |
| Bremen | 1,425 | 0.35× |
| Brandenburg | 1,248 | 0.08× |
| Sachsen-Anhalt | 963 | 0.08× |
| Thüringen | 950 | 0.08× |
| Saarland | 586 | 0.1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tom Clancy's H.A.W.X 2 | 149.61× | Games |
| Progressive rock | 2.14× | Music & Radio |
| Minestrone | 1.67× | Food & Beverages |
| Hypertext | 1.9× | Technology & Electronics |
| Endless Space | 10.05× | Games |
| Kippah | 2.66× | Fashion & Accessoires |
| Emmendingen (district) | 7.02× | Travel & Leisure |
| Wacker Neuson | 3.04× | Business & Career |
| Techno | 1.5× | Music & Radio |
| Prozis | 2.03× | Shopping |
| Cynthia Erivo | 1.76× | Movies & TV |
| Ettore Sottsass | 6.7× | Arts & Culture |
| Pavia | 1.54× | Travel & Leisure |
| Christmas Gifts | 1.93× | Kids & Family |
| Baiersbronn | 3.06× | Travel & Leisure |
| Gründerzeit | 1.86× | Politics & Society |
| Gender-neutral language | 1.88× | Politics & Society |
| Experiential gifts | 1.71× | Shopping |
| Paddle (game controller) | 1.95× | Games |
| IPKO | 1.51× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.71 |
| LGBTQ+ Identity | OPEN | 1.62 |
| Extroversion | THRILL | 1.59 |
| Convenience Orientation | PREMIUM | 1.49 |
| Risk Appetite | THRILL | 1.42 |
| Individualism | JOY | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 14.7% |
| Japan | 13.1% |
| United States | 12.8% |
See Saga (comic book) audiences in other countries
More Literature audiences in Germany
- Wow! (comic) (7,931,188)
- Sex (book) (7,884,464)
- Kickers (4,939,939)
- K (anime) (2,946,505)
- The Guardian (novel) (1,434,625)
Frequently asked questions
How many fans does Saga (comic book) have in Germany?
Saga (comic book) has an estimated audience of 481,399 people in Germany, concentrated in Hamburg and Schleswig-Holstein.
What is the gender split and age of Saga (comic book) fans?
62.4% of Saga (comic book) fans are female, 37.6% are male, with an average age of 28.9 years.
Which brands do Saga (comic book) fans like most?
Saga (comic book) fans show strongest brand affinity for Tom Clancy's H.A.W.X 2 (149.61×), Progressive rock (2.14×), and Minestrone (1.67×) over the country average.
Where do Saga (comic book) fans live in Germany?
Saga (comic book) fans in Germany are most concentrated in Hamburg (reach 123,524), Schleswig-Holstein (reach 42,774), and Nordrhein-Westfalen (reach 15,828). These three regions account for the largest share of the active audience.
What other brands do Saga (comic book) fans also like?
Beyond Saga (comic book) itself, the audience over-indexes on Progressive rock (2.14×), Minestrone (1.67×), Hypertext (1.9×), and Endless Space (10.05×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Saga (comic book). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.