Rascasse Audience Intelligence

Saga (comic book) Audience in United States

A data profile of the people who buy, follow and care about Saga (comic book) in United States — modelled from more than twelve digital signal sources. Saga (comic book) has an estimated audience of 477,855 people in United States.

#421among Book / Manga / Comic in United States#911in Literature

The average Saga (comic book) fan in United States is 36.4 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Graphic novel, International education, Cat tree, with strongest over-indexing on Graphic novel (16.48× the country average).

Demographically, the Saga (comic book) audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Community Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Saga (comic book) fan in United States is more female, around 36.4 years old, with strong Community Orientation tendencies and a notable affinity for Graphic novel.

Category: Literature · Type: Book / Manga / Comic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Saga (comic book) profile in United States.

Audience size
478K
in United States
Gender
57.1%♀
42.9% male
Age
36.4
average years
Country rank
#37630
Book / Manga / Comic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Saga (comic book) fans

57.1% are female, 42.9% are male, average age 36.4.

Fig. 02

Gender split

57.1%
Female
42.9%
Male
Demographic split for Saga (comic book) audience in United States
MetricValue
Female57.1%
Male42.9%
Average age36.4
Estimated audience size477,855
Fig. 03

Age distribution

Ø 36.4
average years
Age distribution of the Saga (comic book) audience in United States
Age bracketShare%
16-1926%
20-2920%
30-3921%
40-4919%
50+14%
Fig. 04

Worldwide distribution

12.5%

of the worldwide Saga (comic book) audience comes from United States.

Worldwide audience distribution share by country for Saga (comic book)
CountryShare
Brazil14.9%
Japan13.1%
Germany12.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Saga (comic book) audience in United States is strongest.

Fig. 05

Top regions by affinity

Saga (comic book) fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~4K3.84×
02New York~70K2.73×
03Arkansas~10K2.42×
04Pennsylvania~30K1.68×
05Massachusetts~10K1.46×
06Washington, District of Columbia~2K1.42×
07New Mexico~3K1.24×
08New Jersey~20K1.23×
09South Carolina~9K1.19×
10Alaska~1K1.02×
11Connecticut~5K1.01×
12Nevada~5K1.01×
13Hawaii~2K0.98×
14Oregon~5K0.95×
15California~50K0.93×
16Maryland~8K0.93×
17Washington~9K0.92×
18Oklahoma~5K0.92×
19Florida~30K0.91×
20Vermont<1K0.91×
21Michigan~10K0.90×
22Alabama~6K0.88×
23Rhode Island~1K0.88×
24Louisiana~5K0.87×
25Virginia~10K0.86×
26Maine~1K0.86×
27Georgia~10K0.85×
28Arizona~8K0.85×
29Texas~30K0.84×
30North Carolina~10K0.84×
31Minnesota~6K0.84×
32New Hampshire~2K0.84×
33Colorado~6K0.83×
34Montana~1K0.82×
35Tennessee~8K0.80×
36Mississippi~3K0.80×
37Idaho~2K0.80×
38West Virginia~2K0.80×
39Nebraska~2K0.78×
40Illinois~10K0.77×
41Missouri~6K0.77×
42Kansas~3K0.76×
43Utah~3K0.75×
44South Dakota<1K0.75×
45Indiana~7K0.74×
46Wisconsin~5K0.74×
47Ohio~10K0.73×
48Kentucky~4K0.73×
49Iowa~3K0.72×
50Delaware<1K0.70×
Fig. 06

Affinity by region

Affinity by region — Saga (comic book), United States
0.70×1.00×3.84×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Saga (comic book) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Saga (comic book) audience
#·InterestCategoryAffinity×
01Cat treePets & Animals39.91×
02Geek girlInternet & Social Media23.63×
03Political thrillerMovies & TV23.32×
04International educationBusiness & Career20.00×
05malwarebytesTechnology & Electronics20.00×
06Graphic novelLiterature16.48×
07Concept artArts & Culture14.18×
08Baby toysKids & Family13.43×
09GiphyTechnology & Electronics11.55×
10Superhero fictionLiterature11.08×
11Dax ShepardMovies & TV9.83×
12San Diego Comic-Con InternationalLiterature9.08×
13Collectible card gameGames5.64×
14Anime and manga fandomLiterature4.95×
15Child developmentBusiness & Career4.57×
16Digital artArts & Culture4.56×
17Diaper bagKids & Family4.28×
18Baby foodKids & Family4.01×
19DeviantArtInternet & Social Media3.72×
20Planet FitnessSports2.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Saga (comic book) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Saga (comic book) audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.74×
PatriotismCONSERVATISM1.58×
SpiritualityBALANCE1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Saga (comic book) audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.84×
Sports ActivityPOWER0.98×
Healthy LifestyleBALANCE0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Saga (comic book) have in United States?

Saga (comic book) has an estimated audience of 477,855 people in United States, concentrated in New York and California.

02

What is the gender split and age of Saga (comic book) fans?

57.1% of Saga (comic book) fans are female, 42.9% are male, with an average age of 36.4 years.

03

Which brands do Saga (comic book) fans like most?

Saga (comic book) fans show strongest brand affinity for Graphic novel (16.48×), International education (20×), and Cat tree (39.91×) over the country average.

04

Where do Saga (comic book) fans live in United States?

Saga (comic book) fans in United States are most concentrated in New York (reach ~70K), California (reach ~50K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Saga (comic book) fans also like?

Beyond Saga (comic book) itself, the audience over-indexes on International education (20×), Cat tree (39.91×), Superhero fiction (11.08×), and Baby toys (13.43×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Saga (comic book) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Saga (comic book). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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