Saga (comic book) Audience in United States

Saga (comic book) has an estimated audience of 482,462 people in United States. 57.1% are female, 42.9% are male, average age 36.4. Top regions: New York, California, Texas. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Baby toys, Anime and manga fandom, Microblogging.

The average Saga (comic book) fan in United States is 36.4 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Baby toys, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Saga (comic book) audience skews more female with an average age of 36.4, and over-indexes on personality traits such as LGBTQ+ Identity, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Book / Manga / Comic

Demographics of Saga (comic book) fans

Demographic split for Saga (comic book) audience in United States
MetricValue
Female57.1%
Male42.9%
Average age36.4
Estimated audience size482,462

Audience persona

The typical Saga (comic book) fan in United States is more female, around 36.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Saga (comic book) in United States
RegionReachAffinity
New York65,4292.43×
California53,0001×
Texas37,2210.9×
Florida31,3630.96×
Pennsylvania29,0601.79×
New Jersey15,1201.23×
Massachusetts14,7121.55×
Georgia13,3330.9×
Illinois13,0460.81×
North Carolina12,7830.88×
Michigan11,5900.92×
Ohio11,4610.77×
Virginia10,7890.92×
Washington9,4640.98×
South Carolina8,9481.23×
Arkansas8,6602.18×
Arizona8,6450.88×
Maryland7,9130.95×
Tennessee7,8480.81×
Indiana6,6830.76×
Colorado6,6580.88×
Missouri6,1140.79×
Minnesota6,0790.88×
Alabama5,9120.88×
Oregon5,5201×
Wisconsin5,4900.76×
Louisiana5,3120.85×
Oklahoma5,0830.95×
Connecticut5,0271.04×
Nevada4,8501.04×
Kentucky4,4340.73×
Utah3,2510.75×
New Mexico2,9541.22×
Mississippi2,8550.72×
Kansas2,8510.75×
Iowa2,8190.71×
North Dakota2,8052.83×
Washington, District of Columbia2,1311.47×
Hawaii2,0330.98×
Idaho1,8860.78×
Nebraska1,8250.75×
West Virginia1,6630.74×
New Hampshire1,5680.82×
Maine1,4660.85×
Rhode Island1,3000.85×
Montana1,0010.75×
Alaska9750.94×
Delaware8490.64×
South Dakota7280.65×
Vermont7160.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Saga (comic book) audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Baby toys23.34×Kids & Family
Anime and manga fandom8.71×Literature
Microblogging12.67×Technology & Electronics
Graphic novel14.46×Literature
Singer-songwriter5.51×Music & Radio
Superhero fiction13.08×Literature
Income tax13.19×Business & Career
Collectible card game9.38×Games
United States national football team16.79×Sports
Doctor Strange14.56×Literature
International education15.28×Business & Career
Digital art6.14×Arts & Culture
Action role-playing game7.44×Games
malwarebytes20×Technology & Electronics
Mobile game3.46×Games
Charles, Prince of Wales18.87×Politics & Society
Manga3.87×Literature
Matthew McConaughey6.01×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Saga (comic book) audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.11
TraditionCONSERVATISM1.54
Pet OwnershipJOY1.42
Community OrientationOPEN1.41
Risk AppetiteTHRILL1.38
IndividualismJOY1.27

Worldwide distribution

Worldwide audience distribution share by country for Saga (comic book)
CountryShare
Brazil14.7%
Japan13.1%
United States12.8%

See Saga (comic book) audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does Saga (comic book) have in United States?

Saga (comic book) has an estimated audience of 482,462 people in United States, concentrated in New York and California.

What is the gender split and age of Saga (comic book) fans?

57.1% of Saga (comic book) fans are female, 42.9% are male, with an average age of 36.4 years.

Which brands do Saga (comic book) fans like most?

Saga (comic book) fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Baby toys (23.34×) over the country average.

Where do Saga (comic book) fans live in United States?

Saga (comic book) fans in United States are most concentrated in New York (reach 65,429), California (reach 53,000), and Texas (reach 37,221). These three regions account for the largest share of the active audience.

What other brands do Saga (comic book) fans also like?

Beyond Saga (comic book) itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Baby toys (23.34×), Anime and manga fandom (8.71×), and Microblogging (12.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Saga (comic book). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.