Cat tree Audience in United States

Cat tree logo

Cat tree has an estimated audience of 794,574 people in United States. 67.4% are female, 32.6% are male, average age 43.6. Top regions: California, Texas, Florida. Top brand affinities: Scratching post, Cockatoo, Saga (comic book), Egyptian Mau, Snowshoe cat.

The average Cat tree fan in United States is 43.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Scratching post, Cockatoo, Saga (comic book), with strongest over-indexing on Scratching post (77.31× the country average). Demographically, the Cat tree audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Pet Ownership, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic · Subtype: Video game

Demographics of Cat tree fans

Demographic split for Cat tree audience in United States
MetricValue
Female67.4%
Male32.6%
Average age43.6
Estimated audience size794,574

Audience persona

The typical Cat tree fan in United States is more female, around 43.6 years old, with strong Pet Ownership tendencies and a notable affinity for Scratching post.

Top regions in United States

Top regions ranked by reach for Cat tree in United States
RegionReachAffinity
California93,7791.07×
Texas61,3100.9×
Florida44,0690.82×
New York35,4070.8×
Ohio29,4571.2×
Pennsylvania29,4501.1×
Illinois27,1001.02×
Michigan22,4791.08×
North Carolina22,2020.93×
Washington22,1731.39×
Georgia18,9090.77×
Tennessee16,5281.04×
Indiana16,4101.13×
Virginia16,3480.84×
Arizona16,2051×
Oregon14,8581.63×
Wisconsin14,6611.23×
Missouri14,0541.1×
New Jersey13,4690.67×
Colorado13,1201.05×
Massachusetts12,9310.83×
Minnesota12,7541.12×
Kentucky11,3971.14×
Maryland10,1000.74×
Alabama9,9330.89×
South Carolina9,6120.8×
Oklahoma9,5141.08×
Iowa8,1281.24×
Louisiana7,4650.73×
Nevada7,4150.96×
Kansas6,9081.1×
Arkansas6,5451×
Connecticut6,4000.8×
Utah6,1300.86×
Idaho4,9841.25×
West Virginia4,7441.28×
Nebraska4,6201.16×
Mississippi4,1810.64×
New Mexico3,6940.93×
Maine3,5831.26×
New Hampshire3,3781.08×
Montana2,8281.28×
Rhode Island2,1870.86×
South Dakota2,0621.12×
Hawaii1,9740.58×
North Dakota1,9541.2×
Alaska1,7451.03×
Washington, District of Columbia1,6470.69×
Delaware1,4710.67×
Vermont1,3400.96×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cat tree audience
BrandAffinityCategory
Scratching post77.31×Pets & Animals
Cockatoo39.72×Pets & Animals
Saga (comic book)39.91×Literature
Egyptian Mau37.1×Pets & Animals
Snowshoe cat64.81×Pets & Animals
Top Cat37.21×Movies & TV
Rescue dog4.35×Pets & Animals
Cat play and toys4.29×Pets & Animals
Goldfish8.95×Pets & Animals
Merck & Co.19.56×Health
Nebelung40.58×Pets & Animals
Beggin' Strips36.03×Pets & Animals
Aquarium fish feed14.61×Pets & Animals
Dog harness2.96×Pets & Animals
Litter box3.71×Pets & Animals
Gravy Train (dog food)29.33×Food & Beverages
Cat food2.83×Pets & Animals
Guinea pig8.66×Pets & Animals
Petco2.52×Shopping
Pet store2.52×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cat tree audience
TraitClusterScore
Pet OwnershipJOY1.72
CreativityOPEN1.45
IndulgenceJOY1.38
Price SensitivityPREMIUM1.36
ExtroversionTHRILL1.3
Community OrientationOPEN1.2

Worldwide distribution

Worldwide audience distribution share by country for Cat tree
CountryShare
United States32.0%
United Kingdom9.7%
France6.8%

See Cat tree audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Cat tree have in United States?

Cat tree has an estimated audience of 794,574 people in United States, concentrated in California and Texas.

What is the gender split and age of Cat tree fans?

67.4% of Cat tree fans are female, 32.6% are male, with an average age of 43.6 years.

Which brands do Cat tree fans like most?

Cat tree fans show strongest brand affinity for Scratching post (77.31×), Cockatoo (39.72×), and Saga (comic book) (39.91×) over the country average.

Where do Cat tree fans live in United States?

Cat tree fans in United States are most concentrated in California (reach 93,779), Texas (reach 61,310), and Florida (reach 44,069). These three regions account for the largest share of the active audience.

What other brands do Cat tree fans also like?

Beyond Cat tree itself, the audience over-indexes on Cockatoo (39.72×), Saga (comic book) (39.91×), Egyptian Mau (37.1×), and Snowshoe cat (64.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cat tree. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.