Rascasse Audience Intelligence

Scratching post Audience in United States

Name: Scratching post — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Scratching post in United States — modelled from more than twelve digital signal sources. Scratching post has an estimated audience of 880,573 people in United States.

#9153among Topic in United States #396in Pets & Animals

The average Scratching post fan in United States is 44.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Illinois, Ohio.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Scratching post profile in United States.

Audience size

881K

in United States

Gender

69.1%♀

30.9% male

Age

44.9

average years

Country rank

#25778

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Scratching post fans

69.1% are female, 30.9% are male, average age 44.9.

Fig. 02

Gender split

69.1%

Female

30.9%

Male

Demographic split for Scratching post audience in United States
Metric	Value
Female	69.1%
Male	30.9%
Average age	44.9
Estimated audience size	880,573

Fig. 03

Age distribution

Age distribution of the Scratching post audience in United States
Age bracket	Share	%
16-19		12%
20-29		15%
30-39		14%
40-49		20%
50+		39%

Fig. 04

Worldwide distribution

28.4%

of the worldwide Scratching post audience comes from United States.

Worldwide audience distribution share by country for Scratching post
Country	Share
United States	28.4%
United Kingdom	10.9%
Germany	8.2%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Scratching post audience in United States is strongest.

Fig. 05

Top regions by affinity

Scratching post fans by region: top regions in United States
#	Region	Reach	×
01	Ohio	~70K	2.61×
02	Illinois	~70K	2.45×
03	Pennsylvania	~50K	1.64×
04	Indiana	~20K	1.52×
05	Kentucky	~10K	1.16×
06	Maine	~3K	1.10×
07	Oregon	~10K	1.07×
08	Washington	~20K	1.06×
09	New York	~50K	1.04×
10	Wisconsin	~10K	1.03×
11	Michigan	~20K	1.02×
12	Arkansas	~7K	1.02×
13	Minnesota	~10K	1.01×
14	North Dakota	~2K	1.00×
15	Missouri	~10K	0.99×
16	New Hampshire	~3K	0.99×
17	Vermont	~2K	0.99×
18	Kansas	~7K	0.98×
19	North Carolina	~30K	0.97×
20	Connecticut	~9K	0.97×
21	Iowa	~7K	0.97×
22	West Virginia	~4K	0.97×
23	Rhode Island	~3K	0.97×
24	Alaska	~2K	0.97×
25	California	~90K	0.96×
26	Tennessee	~20K	0.96×
27	Maryland	~10K	0.96×
28	South Dakota	~2K	0.95×
29	Georgia	~30K	0.94×
30	Alabama	~10K	0.94×
31	Oklahoma	~9K	0.94×
32	New Mexico	~4K	0.94×
33	Nebraska	~4K	0.94×
34	Montana	~2K	0.94×
35	Washington, District of Columbia	~2K	0.93×
36	Delaware	~2K	0.93×
37	Texas	~70K	0.92×
38	Virginia	~20K	0.92×
39	Massachusetts	~20K	0.92×
40	Idaho	~4K	0.92×
41	Colorado	~10K	0.90×
42	Louisiana	~10K	0.90×
43	Mississippi	~7K	0.90×
44	South Carolina	~10K	0.89×
45	Utah	~7K	0.89×
46	Florida	~50K	0.88×
47	Hawaii	~3K	0.87×
48	New Jersey	~20K	0.86×
49	Nevada	~7K	0.86×
50	Arizona	~20K	0.84×

Affinity by region — Scratching post, United States

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

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Music (181,108,961)
Shopping and fashion (177,150,005)
Sports and outdoors (173,827,889)
Sports (173,190,295)

See Scratching post audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Scratching post. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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