Scratching post Audience in United States
Scratching post has an estimated audience of 880,573 people in United States. 69.1% are female, 30.9% are male, average age 44.9. Top regions: California, Ohio, Texas.
The average Scratching post fan in United States is 44.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Ohio, Texas.
Category: Pets & Animals · Type: Topic
Demographics of Scratching post fans
| Metric | Value |
|---|---|
| Female | 69.1% |
| Male | 30.9% |
| Average age | 44.9 |
| Estimated audience size | 880,573 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 98,378 | 1.02× |
| Ohio | 83,505 | 3.08× |
| Texas | 72,046 | 0.95× |
| New York | 55,190 | 1.12× |
| Florida | 54,793 | 0.92× |
| Pennsylvania | 52,853 | 1.78× |
| Illinois | 37,903 | 1.29× |
| Indiana | 29,643 | 1.84× |
| North Carolina | 26,027 | 0.98× |
| Michigan | 25,329 | 1.1× |
| Georgia | 25,245 | 0.93× |
| Washington | 19,622 | 1.11× |
| Virginia | 19,620 | 0.91× |
| New Jersey | 18,263 | 0.82× |
| Tennessee | 16,870 | 0.96× |
| Massachusetts | 16,583 | 0.96× |
| Arizona | 14,867 | 0.83× |
| Missouri | 14,504 | 1.02× |
| Maryland | 13,882 | 0.92× |
| Wisconsin | 13,449 | 1.02× |
| Kentucky | 13,315 | 1.21× |
| Minnesota | 12,862 | 1.02× |
| Colorado | 11,985 | 0.86× |
| Oregon | 11,920 | 1.18× |
| South Carolina | 11,237 | 0.85× |
| Alabama | 11,095 | 0.9× |
| Louisiana | 9,391 | 0.83× |
| Oklahoma | 9,176 | 0.94× |
| Connecticut | 8,285 | 0.94× |
| Arkansas | 8,060 | 1.11× |
| Iowa | 7,352 | 1.01× |
| Nevada | 6,529 | 0.77× |
| Kansas | 6,298 | 0.91× |
| Utah | 6,231 | 0.79× |
| Mississippi | 4,739 | 0.65× |
| Maine | 4,266 | 1.35× |
| New Mexico | 3,858 | 0.87× |
| Nebraska | 3,698 | 0.84× |
| West Virginia | 3,577 | 0.87× |
| New Hampshire | 3,316 | 0.96× |
| Idaho | 3,097 | 0.7× |
| Rhode Island | 2,401 | 0.86× |
| Washington, District of Columbia | 2,243 | 0.85× |
| Hawaii | 2,071 | 0.55× |
| Montana | 1,945 | 0.8× |
| South Dakota | 1,631 | 0.8× |
| Delaware | 1,593 | 0.66× |
| North Dakota | 1,588 | 0.88× |
| Alaska | 1,450 | 0.77× |
| Vermont | 1,399 | 0.91× |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.5% |
| United Kingdom | 10.9% |
| Germany | 8.3% |
See Scratching post audiences in other countries
More Pets & Animals audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Scratching post. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.