Rascasse Audience Intelligence

Scratching post Audience in Germany

A data profile of the people who buy, follow and care about Scratching post in Germany — modelled from more than twelve digital signal sources. Scratching post has an estimated audience of 255,268 people in Germany.

#6664among Topic in Germany#303in Pets & Animals

The average Scratching post fan in Germany is 45.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Visual kei, Norwegian Forest cat, Chartreux, with strongest over-indexing on Visual kei (10.91× the country average).

Demographically, the Scratching post audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Pet Ownership, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Scratching post fan in Germany is more female, around 45.6 years old, with strong Pet Ownership tendencies and a notable affinity for Visual kei.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Scratching post profile in Germany.

Audience size
255K
in Germany
Gender
73.2%♀
26.8% male
Age
45.6
average years
Country rank
#19401
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Scratching post fans

73.2% are female, 26.8% are male, average age 45.6.

Fig. 02

Gender split

73.2%
Female
26.8%
Male
Demographic split for Scratching post audience in Germany
MetricValue
Female73.2%
Male26.8%
Average age45.6
Estimated audience size255,268
Fig. 03

Age distribution

Ø 45.6
average years
Age distribution of the Scratching post audience in Germany
Age bracketShare%
16-196%
20-2915%
30-3918%
40-4929%
50+32%
Fig. 04

Worldwide distribution

8.2%

of the worldwide Scratching post audience comes from Germany.

Worldwide audience distribution share by country for Scratching post
CountryShare
United States28.4%
United Kingdom10.9%
Germany8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Scratching post audience in Germany is strongest.

Fig. 05

Top regions by affinity

Scratching post fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~9K1.32×
02Nordrhein-Westfalen~70K1.24×
03Niedersachsen~30K1.17×
04Schleswig-Holstein~10K1.12×
05Sachsen~10K1.09×
06Bremen~2K1.09×
07Saarland~3K1.05×
08Rheinland-Pfalz~10K0.97×
09Berlin~10K0.93×
10Brandenburg~7K0.93×
11Hamburg~5K0.89×
12Bayern~40K0.88×
13Baden-Württemberg~30K0.85×
14Hessen~20K0.85×
15Thüringen~5K0.83×
16Mecklenburg-Vorpommern~4K0.82×
Fig. 06

Affinity by region

Affinity by region — Scratching post, Germany
0.82×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Scratching post audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Scratching post audience
#·InterestCategoryAffinity×
01KappAhlFashion & Accessoires41.50×
02ChartreuxPets & Animals32.27×
03ThunderCatsMovies & TV23.64×
04Rag dollPets & Animals20.16×
05Norwegian Forest catPets & Animals16.45×
06Visual keiMusic & Radio10.91×
07Signal IdunaBusiness & Career9.33×
08DEVKBusiness & Career9.13×
09SmallvilleMovies & TV8.55×
10Ferien mit HundPets & Animals7.92×
11BirmanPets & Animals7.61×
12Lothar MatthäusSports6.24×
13FressnapfShopping4.69×
14TigerPets & Animals4.27×
15VIER PFOTENPets & Animals4.00×
16Shelter DogsPets & Animals3.92×
17Garden furnitureHome & Garden3.52×
18MammalPets & Animals2.26×
19CatsPets & Animals2.17×
20DeichmannShopping2.02×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Scratching post audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Scratching post audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.59×
Design AffinityPREMIUM1.24×
MindfulnessBALANCE1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Scratching post audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.75×
Career OrientationPOWER0.76×
Risk AppetiteTHRILL0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Scratching post have in Germany?

Scratching post has an estimated audience of 255,268 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Scratching post fans?

73.2% of Scratching post fans are female, 26.8% are male, with an average age of 45.6 years.

03

Which brands do Scratching post fans like most?

Scratching post fans show strongest brand affinity for Visual kei (10.91×), Norwegian Forest cat (16.45×), and Chartreux (32.27×) over the country average.

04

Where do Scratching post fans live in Germany?

Scratching post fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Scratching post fans also like?

Beyond Scratching post itself, the audience over-indexes on Norwegian Forest cat (16.45×), Chartreux (32.27×), Rag doll (20.16×), and Fressnapf (4.69×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in Germany

See Scratching post audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Scratching post. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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