Scratching post Audience in Germany
Scratching post has an estimated audience of 255,268 people in Germany. 73.2% are female, 26.8% are male, average age 45.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Visual kei, Norwegian Forest cat, Chartreux, Rag doll, Fressnapf.
The average Scratching post fan in Germany is 45.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Visual kei, Norwegian Forest cat, Chartreux, with strongest over-indexing on Visual kei (10.91× the country average). Demographically, the Scratching post audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Pet Ownership, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Scratching post fans
| Metric | Value |
|---|---|
| Female | 73.2% |
| Male | 26.8% |
| Average age | 45.6 |
| Estimated audience size | 255,268 |
Audience persona
The typical Scratching post fan in Germany is more female, around 45.6 years old, with strong Pet Ownership tendencies and a notable affinity for Visual kei.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 72,085 | 1.29× |
| Bayern | 35,888 | 0.87× |
| Baden-Württemberg | 30,578 | 0.88× |
| Niedersachsen | 29,468 | 1.19× |
| Hessen | 16,888 | 0.87× |
| Sachsen | 13,358 | 1.07× |
| Rheinland-Pfalz | 12,201 | 0.95× |
| Berlin | 11,155 | 0.98× |
| Schleswig-Holstein | 10,450 | 1.14× |
| Sachsen-Anhalt | 8,551 | 1.29× |
| Brandenburg | 7,379 | 0.93× |
| Thüringen | 5,192 | 0.8× |
| Hamburg | 5,181 | 0.9× |
| Mecklenburg-Vorpommern | 3,713 | 0.76× |
| Saarland | 3,158 | 1.01× |
| Bremen | 2,338 | 1.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Visual kei | 10.91× | Music & Radio |
| Norwegian Forest cat | 16.45× | Pets & Animals |
| Chartreux | 32.27× | Pets & Animals |
| Rag doll | 20.16× | Pets & Animals |
| Fressnapf | 4.69× | Shopping |
| DEVK | 9.13× | Business & Career |
| Ferien mit Hund | 7.92× | Pets & Animals |
| Birman | 7.61× | Pets & Animals |
| Signal Iduna | 9.33× | Business & Career |
| Smallville | 8.55× | Movies & TV |
| KappAhl | 41.5× | Fashion & Accessoires |
| ThunderCats | 23.64× | Movies & TV |
| Garden furniture | 3.52× | Home & Garden |
| VIER PFOTEN | 4× | Pets & Animals |
| Shelter Dogs | 3.92× | Pets & Animals |
| Deichmann | 2.02× | Shopping |
| Cats | 2.17× | Pets & Animals |
| Tiger | 4.27× | Pets & Animals |
| Mammal | 2.26× | Pets & Animals |
| Reclaimed lumber | 12.3× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 4.24 |
| Sustainability | BALANCE | 1.62 |
| Extroversion | THRILL | 1.56 |
| Creativity | OPEN | 1.53 |
| Design Affinity | PREMIUM | 1.47 |
| Healthy Lifestyle | BALANCE | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.9% |
| United Kingdom | 11.1% |
| Germany | 8.4% |
See Scratching post audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Scratching post have in Germany?
Scratching post has an estimated audience of 255,268 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Scratching post fans?
73.2% of Scratching post fans are female, 26.8% are male, with an average age of 45.6 years.
Which brands do Scratching post fans like most?
Scratching post fans show strongest brand affinity for Visual kei (10.91×), Norwegian Forest cat (16.45×), and Chartreux (32.27×) over the country average.
Where do Scratching post fans live in Germany?
Scratching post fans in Germany are most concentrated in Nordrhein-Westfalen (reach 72,085), Bayern (reach 35,888), and Baden-Württemberg (reach 30,578). These three regions account for the largest share of the active audience.
What other brands do Scratching post fans also like?
Beyond Scratching post itself, the audience over-indexes on Norwegian Forest cat (16.45×), Chartreux (32.27×), Rag doll (20.16×), and Fressnapf (4.69×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Scratching post. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.