Rascasse Audience Intelligence

Signal Iduna Target Market in Germany

A data profile of the people who buy, follow and care about Signal Iduna in Germany — modelled from more than twelve digital signal sources. Signal Iduna has an estimated audience of 1,000,810 people in Germany.

#14among Insurances in Germany#852among Brand in Germany#578in Business & Career

The average Signal Iduna fan in Germany is 42.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Targobank, Commerzbank, Bild, with strongest over-indexing on Targobank (5.43× the country average).

Demographically, the Signal Iduna audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Need for Security, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Signal Iduna fan in Germany is balanced, around 42.4 years old, with strong Need for Security tendencies and a notable affinity for Targobank.

Category: Business & Career · Type: Brand · Subtype: Insurances

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Signal Iduna profile in Germany.

Audience size
1M
in Germany
Gender
52.8%♀
47.2% male
Age
42.4
average years
Country rank
#6523
Brand in Germany
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Signal Iduna

52.8% are female, 47.2% are male, average age 42.4.

Fig. 02

Gender split

52.8%
Female
47.2%
Male
Demographic split for Signal Iduna audience in Germany
MetricValue
Female52.8%
Male47.2%
Average age42.4
Estimated audience size1,000,810
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the Signal Iduna audience in Germany
Age bracketShare%
16-1912%
20-2915%
30-3923%
40-4928%
50+23%
Fig. 04

Worldwide distribution

63.6%

of the worldwide Signal Iduna audience comes from Germany.

Worldwide audience distribution share by country for Signal Iduna
CountryShare
Germany63.6%
Poland10.5%
Hungary10.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Signal Iduna audience in Germany is strongest.

Fig. 05

Top regions by affinity

Signal Iduna customers by region in Germany
#RegionReachAffinity×
01Hamburg~30K1.37×
02Hessen~100K1.29×
03Nordrhein-Westfalen~300K1.21×
04Schleswig-Holstein~40K1.17×
05Rheinland-Pfalz~60K1.14×
06Baden-Württemberg~100K1.07×
07Niedersachsen~100K1.04×
08Thüringen~30K1.01×
09Bayern~100K0.93×
10Saarland~10K0.91×
11Brandenburg~30K0.90×
12Sachsen~40K0.87×
13Berlin~40K0.83×
14Bremen~7K0.80×
15Sachsen-Anhalt~20K0.78×
16Mecklenburg-Vorpommern~10K0.75×
Fig. 06

Affinity by region

Affinity by region — Signal Iduna, Germany
0.75×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Signal Iduna audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Signal Iduna audience
#·InterestCategoryAffinity×
01American Marketing AssociationBusiness & Career6.42×
02TargobankBusiness & Career5.43×
03AOKBusiness & Career3.29×
04Deutsche BankBusiness & Career3.17×
05ADACCars & Mobility2.87×
06PostbankBusiness & Career2.86×
07CommerzbankBusiness & Career2.76×
08FOCUS OnlineNews2.44×
09Müller (company)Food & Beverages2.36×
10AutoScout24Cars & Mobility2.27×
11SportschauSports2.27×
12HornbachShopping2.25×
13BildNews2.19×
14North Rhine-WestphaliaTravel & Leisure2.18×
15EBayShopping2.13×
16Borussia DortmundSports2.07×
17WhatsAppInternet & Social Media1.91×
18KauflandShopping1.81×
19Obi (store)Shopping1.79×
20FC Bayern MunichSports1.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Signal Iduna audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Signal Iduna audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.90×
DIY MentalityTHRILL1.53×
PatriotismCONSERVATISM1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Signal Iduna audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.63×
Design AffinityPREMIUM0.65×
Community OrientationOPEN0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Signal Iduna's target market in Germany?

Signal Iduna's target market in Germany covers an estimated 1,000,810 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Signal Iduna customers?

52.8% of the Signal Iduna audience are female, 47.2% are male, with an average age of 42.4 years.

03

Which brands do Signal Iduna fans like most?

Signal Iduna fans show strongest brand affinity for Targobank (5.43×), Commerzbank (2.76×), and Bild (2.19×) over the country average.

04

Where do Signal Iduna fans live in Germany?

Signal Iduna fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Signal Iduna fans also like?

Beyond Signal Iduna itself, the audience over-indexes on Commerzbank (2.76×), Bild (2.19×), Borussia Dortmund (2.07×), and FC Bayern Munich (1.72×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Insurances audiences in Germany

See Signal Iduna audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Signal Iduna. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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