Signal Iduna Audience in Germany
Signal Iduna has an estimated audience of 967,892 people in Germany. 52.8% are female, 47.2% are male, average age 42.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Targobank, Borussia Dortmund, Bild, Commerzbank, Aral AG.
The average Signal Iduna fan in Germany is 42.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Targobank, Borussia Dortmund, Bild, with strongest over-indexing on Targobank (5.43× the country average). Demographically, the Signal Iduna audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Insurances
Demographics of Signal Iduna fans
| Metric | Value |
|---|---|
| Female | 52.8% |
| Male | 47.2% |
| Average age | 42.4 |
| Estimated audience size | 967,892 |
Audience persona
The typical Signal Iduna fan in Germany is balanced, around 42.4 years old, with strong Patriotism tendencies and a notable affinity for Targobank.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 259,536 | 1.23× |
| Bayern | 145,519 | 0.94× |
| Baden-Württemberg | 145,339 | 1.1× |
| Hessen | 104,958 | 1.42× |
| Niedersachsen | 96,664 | 1.03× |
| Rheinland-Pfalz | 54,787 | 1.13× |
| Schleswig-Holstein | 40,696 | 1.17× |
| Sachsen | 40,255 | 0.85× |
| Berlin | 37,200 | 0.86× |
| Hamburg | 30,736 | 1.41× |
| Brandenburg | 25,688 | 0.86× |
| Thüringen | 24,287 | 0.98× |
| Sachsen-Anhalt | 17,691 | 0.71× |
| Mecklenburg-Vorpommern | 12,689 | 0.69× |
| Saarland | 10,289 | 0.87× |
| Bremen | 6,420 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Targobank | 5.43× | Business & Career |
| Borussia Dortmund | 2.07× | Sports |
| Bild | 2.19× | News |
| Commerzbank | 2.76× | Business & Career |
| Aral AG | 2.56× | Cars & Mobility |
| Postbank | 2.86× | Business & Career |
| EBay | 2.13× | Shopping |
| 2.15× | Internet & Social Media | |
| AutoScout24 | 2.27× | Cars & Mobility |
| FC Bayern Munich | 1.72× | Sports |
| ADAC | 2.87× | Cars & Mobility |
| Hornbach | 2.25× | Shopping |
| Deutsche Bank | 3.17× | Business & Career |
| 1.91× | Internet & Social Media | |
| Sportschau | 2.27× | Sports |
| American Marketing Association | 6.42× | Business & Career |
| FOCUS Online | 2.44× | News |
| Obi (store) | 1.79× | Shopping |
| Wetter.com | 2.07× | Home & Garden |
| North Rhine-Westphalia | 2.18× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.43 |
| Need for Security | CONSERVATISM | 1.39 |
| Price Sensitivity | PREMIUM | 1.22 |
| Convenience Orientation | PREMIUM | 1.22 |
| Family Orientation | CONSERVATISM | 1.19 |
| Pet Ownership | JOY | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 63.0% |
| Poland | 10.4% |
| Hungary | 10.4% |
See Signal Iduna audiences in other countries
More Insurances audiences in Germany
- Huk24 (6,584,419)
- Techniker Krankenkasse (5,922,907)
- AOK (5,126,536)
- Barmer (3,888,686)
- Allianz (3,618,685)
Frequently asked questions
How many fans does Signal Iduna have in Germany?
Signal Iduna has an estimated audience of 967,892 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Signal Iduna fans?
52.8% of Signal Iduna fans are female, 47.2% are male, with an average age of 42.4 years.
Which brands do Signal Iduna fans like most?
Signal Iduna fans show strongest brand affinity for Targobank (5.43×), Borussia Dortmund (2.07×), and Bild (2.19×) over the country average.
Where do Signal Iduna fans live in Germany?
Signal Iduna fans in Germany are most concentrated in Nordrhein-Westfalen (reach 259,536), Bayern (reach 145,519), and Baden-Württemberg (reach 145,339). These three regions account for the largest share of the active audience.
What other brands do Signal Iduna fans also like?
Beyond Signal Iduna itself, the audience over-indexes on Borussia Dortmund (2.07×), Bild (2.19×), Commerzbank (2.76×), and Aral AG (2.56×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Signal Iduna. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.