Rascasse Audience Intelligence

Visual kei Audience in Germany

A data profile of the people who buy, follow and care about Visual kei in Germany — modelled from more than twelve digital signal sources. Visual kei has an estimated audience of 3,617,799 people in Germany.

#40among Musical genre in Germany#1037among Topic in Germany#107in Music & Radio

The average Visual kei fan in Germany is 40.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Christina Applegate, Chester Bennington, Suzi Quatro, with strongest over-indexing on Christina Applegate (138.91× the country average).

Demographically, the Visual kei audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Visual kei fan in Germany is more female, around 40.4 years old, with strong Patriotism tendencies and a notable affinity for Christina Applegate.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Visual kei profile in Germany.

Audience size
3.6M
in Germany
Gender
57.2%♀
42.8% male
Age
40.4
average years
Country rank
#1676
Topic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Visual kei fans

57.2% are female, 42.8% are male, average age 40.4.

Fig. 02

Gender split

57.2%
Female
42.8%
Male
Demographic split for Visual kei audience in Germany
MetricValue
Female57.2%
Male42.8%
Average age40.4
Estimated audience size3,617,799
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Visual kei audience in Germany
Age bracketShare%
16-1912%
20-2922%
30-3924%
40-4924%
50+18%
Fig. 04

Worldwide distribution

40.9%

of the worldwide Visual kei audience comes from Germany.

Worldwide audience distribution share by country for Visual kei
CountryShare
Germany40.9%
Japan18.7%
United States9.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Visual kei audience in Germany is strongest.

Fig. 05

Top regions by affinity

Visual kei fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~1M1.23×
02Berlin~200K1.17×
03Hessen~300K1.15×
04Bremen~30K1.12×
05Niedersachsen~400K1.07×
06Rheinland-Pfalz~200K1.06×
07Saarland~50K1.02×
08Schleswig-Holstein~100K1.01×
09Hamburg~80K0.97×
10Baden-Württemberg~500K0.94×
11Sachsen~200K0.92×
12Bayern~500K0.91×
13Mecklenburg-Vorpommern~60K0.91×
14Brandenburg~100K0.89×
15Thüringen~80K0.88×
16Sachsen-Anhalt~80K0.85×
Fig. 06

Affinity by region

Affinity by region — Visual kei, Germany
0.85×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Visual kei audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Visual kei audience
#·InterestCategoryAffinity×
01Christina ApplegateMovies & TV138.91×
02Computer-aided engineeringBusiness & Career55.97×
03Chester BenningtonMusic & Radio40.82×
04Suzi QuatroMusic & Radio31.52×
05SepulturaMusic & Radio30.58×
06Glam rockMusic & Radio28.41×
07Tommy LeeMusic & Radio22.29×
08Ghostbusters (franchise)Movies & TV20.00×
09Night at the MuseumMovies & TV19.45×
10Hotel TransylvaniaMovies & TV19.26×
11Yoko OnoMusic & Radio19.20×
12Jethro Tull (band)Music & Radio19.14×
13Kung Fu PandaMovies & TV19.09×
14Agnetha FältskogMusic & Radio18.07×
15Kim WildeMusic & Radio16.86×
16Independent record labelMusic & Radio15.55×
17Alice Cooper (band)Music & Radio15.31×
18Thrash metalMusic & Radio12.78×
19Freddie MercuryMusic & Radio7.08×
20Michael JacksonMusic & Radio4.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Visual kei audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Visual kei audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.34×
SpiritualityBALANCE1.20×
TraditionCONSERVATISM1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Visual kei audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.66×
Design AffinityPREMIUM0.75×
IndulgenceJOY0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Visual kei have in Germany?

Visual kei has an estimated audience of 3,617,799 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Visual kei fans?

57.2% of Visual kei fans are female, 42.8% are male, with an average age of 40.4 years.

03

Which brands do Visual kei fans like most?

Visual kei fans show strongest brand affinity for Christina Applegate (138.91×), Chester Bennington (40.82×), and Suzi Quatro (31.52×) over the country average.

04

Where do Visual kei fans live in Germany?

Visual kei fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~500K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Visual kei fans also like?

Beyond Visual kei itself, the audience over-indexes on Chester Bennington (40.82×), Suzi Quatro (31.52×), Computer-aided engineering (55.97×), and Thrash metal (12.78×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in Germany

See Visual kei audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Visual kei. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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