Visual kei Audience in Germany
Visual kei has an estimated audience of 3,617,799 people in Germany. 57.2% are female, 42.8% are male, average age 40.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Hobby Lobby, Progressive rock, Goosebumps (film), Rossmann, Phil Keaggy.
The average Visual kei fan in Germany is 40.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Hobby Lobby, Progressive rock, Goosebumps (film), with strongest over-indexing on Hobby Lobby (23.12× the country average). Demographically, the Visual kei audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Sports Activity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Visual kei fans
| Metric | Value |
|---|---|
| Female | 57.2% |
| Male | 42.8% |
| Average age | 40.4 |
| Estimated audience size | 3,617,799 |
Audience persona
The typical Visual kei fan in Germany is more female, around 40.4 years old, with strong Sports Activity tendencies and a notable affinity for Hobby Lobby.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,037,148 | 1.31× |
| Bayern | 538,977 | 0.93× |
| Baden-Württemberg | 483,380 | 0.98× |
| Niedersachsen | 391,084 | 1.11× |
| Hessen | 326,763 | 1.19× |
| Rheinland-Pfalz | 198,152 | 1.09× |
| Berlin | 192,808 | 1.19× |
| Sachsen | 153,373 | 0.86× |
| Schleswig-Holstein | 135,669 | 1.04× |
| Brandenburg | 95,982 | 0.86× |
| Hamburg | 78,562 | 0.96× |
| Thüringen | 74,393 | 0.81× |
| Sachsen-Anhalt | 70,443 | 0.75× |
| Mecklenburg-Vorpommern | 57,719 | 0.84× |
| Saarland | 40,533 | 0.91× |
| Bremen | 36,161 | 1.17× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hobby Lobby | 23.12× | Home & Garden |
| Progressive rock | 3.74× | Music & Radio |
| Goosebumps (film) | 20× | Movies & TV |
| Rossmann | 1.58× | Shopping |
| Phil Keaggy | 98.18× | Music & Radio |
| Pediatric Hematology and Oncology | 14.03× | Health |
| Home Office | 1.82× | Business & Career |
| Unique Gifts | 1.65× | Shopping |
| Saving | 1.69× | Business & Career |
| Scott Henderson | 35.35× | Music & Radio |
| Birthday Gifts | 1.59× | Kids & Family |
| HVAC Technician | 20× | Business & Career |
| Esra Erol | 4.66× | Movies & TV |
| Palestine Polytechnic University | 8.07× | Business & Career |
| Hudson, New York | 4.12× | Travel & Leisure |
| JibJab | 9.02× | Internet & Social Media |
| Snow White (Fables) | 1.53× | Literature |
| Ireen Sheer | 1.91× | Music & Radio |
| Nebraska Cornhuskers | 13.65× | Sports |
| Arthur Abraham | 6.34× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.35 |
| Sustainability | BALANCE | 1.15 |
| Patriotism | CONSERVATISM | 1.09 |
| Pet Ownership | JOY | 1.05 |
| Tradition | CONSERVATISM | 1.02 |
| Creativity | OPEN | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 40.9% |
| Japan | 18.7% |
| United States | 9.8% |
See Visual kei audiences in other countries
More Musical genre audiences in Germany
- Rock music (18,166,878)
- Pop music (14,886,908)
- Hip hop music (12,843,274)
- Popular music (12,282,056)
- Rhythm and blues music (11,588,590)
Frequently asked questions
How many fans does Visual kei have in Germany?
Visual kei has an estimated audience of 3,617,799 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Visual kei fans?
57.2% of Visual kei fans are female, 42.8% are male, with an average age of 40.4 years.
Which brands do Visual kei fans like most?
Visual kei fans show strongest brand affinity for Hobby Lobby (23.12×), Progressive rock (3.74×), and Goosebumps (film) (20×) over the country average.
Where do Visual kei fans live in Germany?
Visual kei fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,037,148), Bayern (reach 538,977), and Baden-Württemberg (reach 483,380). These three regions account for the largest share of the active audience.
What other brands do Visual kei fans also like?
Beyond Visual kei itself, the audience over-indexes on Progressive rock (3.74×), Goosebumps (film) (20×), Rossmann (1.58×), and Phil Keaggy (98.18×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Visual kei. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.