Rascasse Audience Intelligence

Visual kei Audience in United States

A data profile of the people who buy, follow and care about Visual kei in United States — modelled from more than twelve digital signal sources. Visual kei has an estimated audience of 868,057 people in United States.

#337among Musical genre in United States#9197among Topic in United States#3439in Music & Radio

The average Visual kei fan in United States is 35.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Glam rock, Christina Applegate, Berlin Wall, with strongest over-indexing on Glam rock (37.45× the country average).

Demographically, the Visual kei audience skews more male with an average age of 35.5, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Visual kei fan in United States is more male, around 35.5 years old, with strong Patriotism tendencies and a notable affinity for Glam rock.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Visual kei profile in United States.

Audience size
868K
in United States
Gender
41.9%♀
58.1% male
Age
35.5
average years
Country rank
#26002
Topic in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Visual kei fans

41.9% are female, 58.1% are male, average age 35.5.

Fig. 02

Gender split

41.9%
Female
58.1%
Male
Demographic split for Visual kei audience in United States
MetricValue
Female41.9%
Male58.1%
Average age35.5
Estimated audience size868,057
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the Visual kei audience in United States
Age bracketShare%
16-1926%
20-2925%
30-3918%
40-4920%
50+11%
Fig. 04

Worldwide distribution

9.8%

of the worldwide Visual kei audience comes from United States.

Worldwide audience distribution share by country for Visual kei
CountryShare
Germany40.9%
Japan18.7%
United States9.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Visual kei audience in United States is strongest.

Fig. 05

Top regions by affinity

Visual kei fans by region: top regions in United States
#RegionReachAffinity×
01California~100K1.28×
02Kentucky~10K1.27×
03Nevada~10K1.27×
04Hawaii~5K1.23×
05Florida~70K1.20×
06Washington~20K1.20×
07Texas~90K1.19×
08Maryland~20K1.17×
09North Carolina~30K1.12×
10Arizona~20K1.12×
11Oregon~10K1.12×
12Georgia~30K1.11×
13Oklahoma~10K1.11×
14Virginia~20K1.08×
15West Virginia~4K1.08×
16Louisiana~10K1.06×
17Utah~8K1.06×
18New Jersey~20K1.04×
19Connecticut~9K1.03×
20Arkansas~7K1.02×
21New Mexico~4K1.02×
22Tennessee~20K1.01×
23New York~50K1.00×
24Pennsylvania~30K1.00×
25Delaware~2K1.00×
26Michigan~20K0.99×
27Indiana~20K0.99×
28South Carolina~10K0.99×
29Rhode Island~3K0.99×
30Alaska~2K0.99×
31Mississippi~7K0.98×
32Kansas~7K0.98×
33Illinois~30K0.97×
34Massachusetts~20K0.97×
35Ohio~30K0.95×
36Missouri~10K0.95×
37Minnesota~10K0.93×
38Colorado~10K0.92×
39Alabama~10K0.92×
40Maine~3K0.92×
41Nebraska~4K0.90×
42Idaho~4K0.90×
43Wisconsin~10K0.88×
44Iowa~6K0.87×
45New Hampshire~3K0.87×
46North Dakota~2K0.87×
47South Dakota~2K0.86×
48Vermont~1K0.82×
49Montana~2K0.79×
50Washington, District of Columbia~2K0.67×
Fig. 06

Affinity by region

Affinity by region — Visual kei, United States
0.67×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Visual kei audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Visual kei audience
#·InterestCategoryAffinity×
01Glam rockMusic & Radio37.45×
02Big Apple BagelsFood & Beverages36.43×
03Bayer 04 LeverkusenSports20.00×
04Christina ApplegateMovies & TV17.07×
05Pep GuardiolaSports16.90×
06Berlin WallTravel & Leisure16.01×
07Rose McGowanMovies & TV15.21×
08Seth GreenMovies & TV14.33×
09Chester BenningtonMusic & Radio11.64×
10Thrash metalMusic & Radio10.98×
11Tim HortonSports7.97×
12Web serverTechnology & Electronics7.22×
13Ozzy OsbourneMusic & Radio7.07×
14Death metalMusic & Radio6.43×
15Britney SpearsMusic & Radio4.84×
16Non-alcoholic beverageFood & Beverages4.42×
17Diaper bagKids & Family4.21×
18Planet FitnessSports3.16×
19TicketmasterTravel & Leisure2.82×
20SupermanMovies & TV1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Visual kei audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Visual kei audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.23×
IndividualismJOY1.86×
SpiritualityBALANCE1.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Visual kei audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.62×
Design AffinityPREMIUM0.62×
Quality AwarenessPREMIUM0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Visual kei have in United States?

Visual kei has an estimated audience of 868,057 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Visual kei fans?

41.9% of Visual kei fans are female, 58.1% are male, with an average age of 35.5 years.

03

Which brands do Visual kei fans like most?

Visual kei fans show strongest brand affinity for Glam rock (37.45×), Christina Applegate (17.07×), and Berlin Wall (16.01×) over the country average.

04

Where do Visual kei fans live in United States?

Visual kei fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Visual kei fans also like?

Beyond Visual kei itself, the audience over-indexes on Christina Applegate (17.07×), Berlin Wall (16.01×), Thrash metal (10.98×), and Tim Horton (7.97×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in United States

See Visual kei audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Visual kei. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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