Visual kei Audience in United States

Visual kei logo

Visual kei has an estimated audience of 868,057 people in United States. 41.9% are female, 58.1% are male, average age 35.5. Top regions: California, Texas, Florida. Top brand affinities: Kevin Murphy (screenwriter), Urban Outfitters, 3D printing, Dog breed, Nationality.

The average Visual kei fan in United States is 35.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kevin Murphy (screenwriter), Urban Outfitters, 3D printing, with strongest over-indexing on Kevin Murphy (screenwriter) (68.09× the country average). Demographically, the Visual kei audience skews more male with an average age of 35.5, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of Visual kei fans

Demographic split for Visual kei audience in United States
MetricValue
Female41.9%
Male58.1%
Average age35.5
Estimated audience size868,057

Audience persona

The typical Visual kei fan in United States is more male, around 35.5 years old, with strong Patriotism tendencies and a notable affinity for Kevin Murphy (screenwriter).

Top regions in United States

Top regions ranked by reach for Visual kei in United States
RegionReachAffinity
California125,7801.32×
Texas91,6981.23×
Florida74,0041.26×
New York50,7381.05×
North Carolina31,1921.19×
Pennsylvania30,1231.03×
Georgia29,8971.12×
Illinois28,8381×
Ohio26,0250.97×
New Jersey24,4721.11×
Virginia23,6591.12×
Michigan23,3461.03×
Washington21,4891.23×
Arizona19,7041.11×
Tennessee17,7761.02×
Maryland17,6611.18×
Massachusetts17,0891×
Indiana16,1181.02×
Kentucky14,3441.32×
Missouri13,3940.96×
South Carolina13,0441×
Colorado12,8880.94×
Louisiana11,6591.04×
Minnesota11,5510.93×
Wisconsin11,2420.86×
Oregon10,9011.1×
Nevada10,7921.29×
Alabama10,5000.87×
Oklahoma10,3541.07×
Connecticut9,1631.05×
Utah8,3271.07×
Arkansas7,1901.01×
Kansas6,7580.99×
Mississippi6,6140.92×
Iowa6,2510.87×
Hawaii4,4851.2×
West Virginia4,2071.04×
New Mexico4,2060.97×
Nebraska3,9190.9×
Idaho3,6750.84×
New Hampshire2,8530.83×
Maine2,7660.89×
Rhode Island2,6800.97×
Delaware2,3390.98×
Montana1,6970.7×
Washington, District of Columbia1,5720.6×
Alaska1,5560.84×
South Dakota1,5540.77×
North Dakota1,3950.78×
Vermont1,0540.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Visual kei audience
BrandAffinityCategory
Kevin Murphy (screenwriter)68.09×Movies & TV
Urban Outfitters4.2×Shopping
3D printing5.04×Technology & Electronics
Dog breed1.85×Pets & Animals
Nationality3×Politics & Society
Home construction1.58×Home & Garden
Lulu 黃路梓茵2.78×Movies & TV
Gift registry13.47×Kids & Family
Minnesota1.76×Travel & Leisure
Nebraska Cornhuskers football3.56×Sports
Whataburger1.62×Food & Beverages
Pillow1.97×Home & Garden
Erie County, New York8.73×Travel & Leisure
Home staging4.25×Home & Garden
Litter box1.68×Pets & Animals
Magazine (band)4.99×Music & Radio
Staycation2.54×Home & Garden
Home Delivery2.31×Food & Beverages
Urban horticulture2.55×Home & Garden
Ian Bremmer12.44×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Visual kei audience
TraitClusterScore
PatriotismCONSERVATISM3.12
SpiritualityBALANCE1.88
IndividualismJOY1.79
Convenience OrientationPREMIUM1.67
LGBTQ+ IdentityOPEN1.42
Community OrientationOPEN1.38

Worldwide distribution

Worldwide audience distribution share by country for Visual kei
CountryShare
Germany40.9%
Japan18.7%
United States9.8%

See Visual kei audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does Visual kei have in United States?

Visual kei has an estimated audience of 868,057 people in United States, concentrated in California and Texas.

What is the gender split and age of Visual kei fans?

41.9% of Visual kei fans are female, 58.1% are male, with an average age of 35.5 years.

Which brands do Visual kei fans like most?

Visual kei fans show strongest brand affinity for Kevin Murphy (screenwriter) (68.09×), Urban Outfitters (4.2×), and 3D printing (5.04×) over the country average.

Where do Visual kei fans live in United States?

Visual kei fans in United States are most concentrated in California (reach 125,780), Texas (reach 91,698), and Florida (reach 74,004). These three regions account for the largest share of the active audience.

What other brands do Visual kei fans also like?

Beyond Visual kei itself, the audience over-indexes on Urban Outfitters (4.2×), 3D printing (5.04×), Dog breed (1.85×), and Nationality (3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Visual kei. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.