Night at the Museum Audience in Germany

Night at the Museum has an estimated audience of 186,171 people in Germany. 46.1% are female, 53.9% are male, average age 35.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Scooby-Doo, Barbie, Austin Powers (film series), Hugo (film), Paddington (film).
The average Night at the Museum fan in Germany is 35.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Scooby-Doo, Barbie, Austin Powers (film series), with strongest over-indexing on Scooby-Doo (121.82× the country average). Demographically, the Night at the Museum audience skews balanced with an average age of 35.8, and over-indexes on personality traits such as LGBTQ+ Identity, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of Night at the Museum fans
| Metric | Value |
|---|---|
| Female | 46.1% |
| Male | 53.9% |
| Average age | 35.8 |
| Estimated audience size | 186,171 |
Audience persona
The typical Night at the Museum fan in Germany is balanced, around 35.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Scooby-Doo.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 77,034 | 1.07× |
| Bayern | 50,608 | 0.96× |
| Baden-Württemberg | 42,965 | 0.96× |
| Niedersachsen | 34,690 | 1.08× |
| Hessen | 23,053 | 0.92× |
| Rheinland-Pfalz | 17,278 | 1.05× |
| Sachsen | 16,664 | 1.03× |
| Berlin | 13,320 | 0.9× |
| Schleswig-Holstein | 11,979 | 1.01× |
| Brandenburg | 11,325 | 1.11× |
| Sachsen-Anhalt | 9,873 | 1.16× |
| Thüringen | 9,144 | 1.09× |
| Hamburg | 6,412 | 0.86× |
| Mecklenburg-Vorpommern | 6,303 | 1× |
| Saarland | 3,894 | 0.96× |
| Bremen | 2,386 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Scooby-Doo | 121.82× | Movies & TV |
| Barbie | 40.02× | Movies & TV |
| Austin Powers (film series) | 189.85× | Movies & TV |
| Hugo (film) | 141.98× | Fashion & Accessoires |
| Paddington (film) | 114.84× | Movies & TV |
| Into the Woods | 297.84× | Movies & TV |
| Beauty & the Beast (2012 TV series) | 114.69× | Movies & TV |
| Forrest Gump | 88.01× | Movies & TV |
| Beetlejuice | 40.85× | Movies & TV |
| Planes, Trains and Automobiles | 246.95× | Movies & TV |
| The Parent Trap (1998 film) | 140.35× | Movies & TV |
| Parenthood (film) | 126.14× | Movies & TV |
| Nanny McPhee | 137.24× | Movies & TV |
| The Goonies | 84.04× | Movies & TV |
| Tron | 75.35× | Movies & TV |
| Good Luck Charlie | 150.46× | Movies & TV |
| Wild Kratts | 178.8× | Movies & TV |
| Caillou | 75.65× | Movies & TV |
| Shazam (service) | 58.28× | Music & Radio |
| Bend It Like Beckham | 99.3× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.94 |
| Tradition | CONSERVATISM | 1.61 |
| Sustainability | BALANCE | 1.58 |
| Design Affinity | PREMIUM | 1.44 |
| Early Adopter Mentality | POWER | 1.4 |
| Creativity | OPEN | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 44.9% |
| United Kingdom | 10.7% |
| Canada | 5.9% |
See Night at the Museum audiences in other countries
More Movies & TV audiences in Germany
- Harry Potter (28,862,674)
- Tagesschau (23,589,817)
- Euphoria (17,064,080)
- Batman (12,967,592)
- Sportschau (12,473,404)
Frequently asked questions
How many fans does Night at the Museum have in Germany?
Night at the Museum has an estimated audience of 186,171 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Night at the Museum fans?
46.1% of Night at the Museum fans are female, 53.9% are male, with an average age of 35.8 years.
Which brands do Night at the Museum fans like most?
Night at the Museum fans show strongest brand affinity for Scooby-Doo (121.82×), Barbie (40.02×), and Austin Powers (film series) (189.85×) over the country average.
Where do Night at the Museum fans live in Germany?
Night at the Museum fans in Germany are most concentrated in Nordrhein-Westfalen (reach 77,034), Bayern (reach 50,608), and Baden-Württemberg (reach 42,965). These three regions account for the largest share of the active audience.
What other brands do Night at the Museum fans also like?
Beyond Night at the Museum itself, the audience over-indexes on Barbie (40.02×), Austin Powers (film series) (189.85×), Hugo (film) (141.98×), and Paddington (film) (114.84×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Night at the Museum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.