Night at the Museum Audience in Germany

Night at the Museum logo

Night at the Museum has an estimated audience of 186,171 people in Germany. 46.1% are female, 53.9% are male, average age 35.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Scooby-Doo, Barbie, Austin Powers (film series), Hugo (film), Paddington (film).

The average Night at the Museum fan in Germany is 35.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Scooby-Doo, Barbie, Austin Powers (film series), with strongest over-indexing on Scooby-Doo (121.82× the country average). Demographically, the Night at the Museum audience skews balanced with an average age of 35.8, and over-indexes on personality traits such as LGBTQ+ Identity, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Night at the Museum fans

Demographic split for Night at the Museum audience in Germany
MetricValue
Female46.1%
Male53.9%
Average age35.8
Estimated audience size186,171

Audience persona

The typical Night at the Museum fan in Germany is balanced, around 35.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Scooby-Doo.

Top regions in Germany

Top regions ranked by reach for Night at the Museum in Germany
RegionReachAffinity
Nordrhein-Westfalen77,0341.07×
Bayern50,6080.96×
Baden-Württemberg42,9650.96×
Niedersachsen34,6901.08×
Hessen23,0530.92×
Rheinland-Pfalz17,2781.05×
Sachsen16,6641.03×
Berlin13,3200.9×
Schleswig-Holstein11,9791.01×
Brandenburg11,3251.11×
Sachsen-Anhalt9,8731.16×
Thüringen9,1441.09×
Hamburg6,4120.86×
Mecklenburg-Vorpommern6,303
Saarland3,8940.96×
Bremen2,3860.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Night at the Museum audience
BrandAffinityCategory
Scooby-Doo121.82×Movies & TV
Barbie40.02×Movies & TV
Austin Powers (film series)189.85×Movies & TV
Hugo (film)141.98×Fashion & Accessoires
Paddington (film)114.84×Movies & TV
Into the Woods297.84×Movies & TV
Beauty & the Beast (2012 TV series)114.69×Movies & TV
Forrest Gump88.01×Movies & TV
Beetlejuice40.85×Movies & TV
Planes, Trains and Automobiles246.95×Movies & TV
The Parent Trap (1998 film)140.35×Movies & TV
Parenthood (film)126.14×Movies & TV
Nanny McPhee137.24×Movies & TV
The Goonies84.04×Movies & TV
Tron75.35×Movies & TV
Good Luck Charlie150.46×Movies & TV
Wild Kratts178.8×Movies & TV
Caillou75.65×Movies & TV
Shazam (service)58.28×Music & Radio
Bend It Like Beckham99.3×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Night at the Museum audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.94
TraditionCONSERVATISM1.61
SustainabilityBALANCE1.58
Design AffinityPREMIUM1.44
Early Adopter MentalityPOWER1.4
CreativityOPEN1.36

Worldwide distribution

Worldwide audience distribution share by country for Night at the Museum
CountryShare
United States44.9%
United Kingdom10.7%
Canada5.9%

See Night at the Museum audiences in other countries

More Movies & TV audiences in Germany

Frequently asked questions

How many fans does Night at the Museum have in Germany?

Night at the Museum has an estimated audience of 186,171 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Night at the Museum fans?

46.1% of Night at the Museum fans are female, 53.9% are male, with an average age of 35.8 years.

Which brands do Night at the Museum fans like most?

Night at the Museum fans show strongest brand affinity for Scooby-Doo (121.82×), Barbie (40.02×), and Austin Powers (film series) (189.85×) over the country average.

Where do Night at the Museum fans live in Germany?

Night at the Museum fans in Germany are most concentrated in Nordrhein-Westfalen (reach 77,034), Bayern (reach 50,608), and Baden-Württemberg (reach 42,965). These three regions account for the largest share of the active audience.

What other brands do Night at the Museum fans also like?

Beyond Night at the Museum itself, the audience over-indexes on Barbie (40.02×), Austin Powers (film series) (189.85×), Hugo (film) (141.98×), and Paddington (film) (114.84×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Night at the Museum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.