Rascasse Audience Intelligence

Gravy Train (dog food) Target Market in United States

A data profile of the people who buy, follow and care about Gravy Train (dog food) in United States — modelled from more than twelve digital signal sources. Gravy Train (dog food) has an estimated audience of 268,141 people in United States.

#5306among Brand in United States#2607in Food & Beverages

The average Gravy Train (dog food) fan in United States is 37.9 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Dog agility, Zoetis, Petfinder, with strongest over-indexing on Dog agility (16.36× the country average).

Demographically, the Gravy Train (dog food) audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Pet Ownership, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Gravy Train (dog food) fan in United States is more female, around 37.9 years old, with strong Pet Ownership tendencies and a notable affinity for Dog agility.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gravy Train (dog food) profile in United States.

Audience size
268K
in United States
Gender
58.2%♀
41.8% male
Age
37.9
average years
Country rank
#51138
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Gravy Train (dog food)

58.2% are female, 41.8% are male, average age 37.9.

Fig. 02

Gender split

58.2%
Female
41.8%
Male
Demographic split for Gravy Train (dog food) audience in United States
MetricValue
Female58.2%
Male41.8%
Average age37.9
Estimated audience size268,141
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Gravy Train (dog food) audience in United States
Age bracketShare%
16-1930%
20-2915%
30-3914%
40-4916%
50+25%
Fig. 04

Worldwide distribution

99.5%

of the worldwide Gravy Train (dog food) audience comes from United States.

Worldwide audience distribution share by country for Gravy Train (dog food)
CountryShare
United States99.5%
Japan0.1%
United Kingdom0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gravy Train (dog food) audience in United States is strongest.

Fig. 05

Top regions by affinity

Gravy Train (dog food) customers by region in United States
#RegionReachAffinity×
01Alabama~6K1.53×
02Kentucky~5K1.51×
03Oklahoma~4K1.43×
04West Virginia~2K1.39×
05Tennessee~7K1.35×
06Arkansas~3K1.32×
07Mississippi~3K1.32×
08Ohio~10K1.29×
09North Carolina~10K1.26×
10Louisiana~4K1.26×
11South Carolina~5K1.23×
12Missouri~5K1.19×
13Michigan~8K1.17×
14New Mexico~2K1.17×
15Georgia~9K1.15×
16Indiana~6K1.14×
17Texas~20K1.06×
18Kansas~2K1.05×
19Alaska<1K1.01×
20Idaho~1K1.00×
21Vermont<1K1.00×
22Maine<1K0.98×
23Montana<1K0.98×
24North Dakota<1K0.98×
25Pennsylvania~9K0.97×
26Iowa~2K0.97×
27Delaware<1K0.97×
28South Dakota<1K0.97×
29Arizona~5K0.96×
30Nebraska~1K0.96×
31Wisconsin~4K0.95×
32New Hampshire<1K0.94×
33Rhode Island<1K0.94×
34Hawaii~1K0.93×
35Washington, District of Columbia<1K0.92×
36Virginia~6K0.89×
37Minnesota~3K0.88×
38Nevada~2K0.88×
39Oregon~3K0.87×
40Utah~2K0.86×
41Illinois~8K0.85×
42Connecticut~2K0.85×
43Colorado~3K0.83×
44Florida~10K0.82×
45Maryland~4K0.81×
46Washington~4K0.77×
47Massachusetts~4K0.75×
48New Jersey~5K0.71×
49New York~10K0.66×
50California~20K0.61×
Fig. 06

Affinity by region

Affinity by region — Gravy Train (dog food), United States
0.61×1.00×1.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gravy Train (dog food) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gravy Train (dog food) audience
#·InterestCategoryAffinity×
01ZoetisShopping39.84×
02Cat treePets & Animals29.33×
03Banfield Pet HospitalHealth25.74×
04FreshpetFood & Beverages24.90×
05Dog agilityPets & Animals16.36×
06PetfinderPets & Animals14.68×
07Pet Supplies PlusShopping8.72×
08Persian catPets & Animals6.11×
09Pet sittingPets & Animals5.20×
10Shih TzuPets & Animals5.16×
11PoodlePets & Animals4.96×
12Siberian HuskyPets & Animals4.95×
13BeaglePets & Animals4.81×
14Chihuahua (dog)Pets & Animals4.75×
15Yorkshire TerrierPets & Animals4.59×
16Dog harnessPets & Animals4.51×
17BulldogPets & Animals4.38×
18Labrador RetrieverPets & Animals4.37×
19French BulldogPets & Animals4.36×
20Dog walkingPets & Animals3.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gravy Train (dog food) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gravy Train (dog food) audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.27×
Family OrientationCONSERVATISM1.70×
PatriotismCONSERVATISM1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gravy Train (dog food) audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.92×
Need for SecurityCONSERVATISM0.97×
Social Media UsageJOY0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Gravy Train (dog food)'s target market in United States?

Gravy Train (dog food)'s target market in United States covers an estimated 268,141 people, concentrated in Texas and California.

02

What is the gender split and age of Gravy Train (dog food) customers?

58.2% of the Gravy Train (dog food) audience are female, 41.8% are male, with an average age of 37.9 years.

03

Which brands do Gravy Train (dog food) fans like most?

Gravy Train (dog food) fans show strongest brand affinity for Dog agility (16.36×), Zoetis (39.84×), and Petfinder (14.68×) over the country average.

04

Where do Gravy Train (dog food) fans live in United States?

Gravy Train (dog food) fans in United States are most concentrated in Texas (reach ~20K), California (reach ~20K), and Florida (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Gravy Train (dog food) fans also like?

Beyond Gravy Train (dog food) itself, the audience over-indexes on Zoetis (39.84×), Petfinder (14.68×), Cat tree (29.33×), and Dog harness (4.51×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Gravy Train (dog food) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Gravy Train (dog food). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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