Rascasse Audience Intelligence

Freshpet Target Market in United States

A data profile of the people who buy, follow and care about Freshpet in United States — modelled from more than twelve digital signal sources. Freshpet has an estimated audience of 895,321 people in United States.

#2607among Brand in United States#1423in Food & Beverages

The average Freshpet fan in United States is 39.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Stella & Chewy's, Petco, Blue Buffalo, with strongest over-indexing on Stella & Chewy's (51.89× the country average).

Demographically, the Freshpet audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Pet Ownership, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Freshpet fan in United States is more female, around 39.7 years old, with strong Pet Ownership tendencies and a notable affinity for Stella & Chewy's.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Freshpet profile in United States.

Audience size
895K
in United States
Gender
55.8%♀
44.2% male
Age
39.7
average years
Country rank
#25491
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Freshpet

55.8% are female, 44.2% are male, average age 39.7.

Fig. 02

Gender split

55.8%
Female
44.2%
Male
Demographic split for Freshpet audience in United States
MetricValue
Female55.8%
Male44.2%
Average age39.7
Estimated audience size895,321
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Freshpet audience in United States
Age bracketShare%
16-1921%
20-2920%
30-3915%
40-4918%
50+26%
Fig. 04

Worldwide distribution

79.9%

of the worldwide Freshpet audience comes from United States.

Worldwide audience distribution share by country for Freshpet
CountryShare
United States79.9%
United Kingdom7.6%
Canada4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Freshpet audience in United States is strongest.

Fig. 05

Top regions by affinity

Freshpet customers by region in United States
#RegionReachAffinity×
01New Jersey~40K1.57×
02Pennsylvania~60K1.55×
03Florida~90K1.26×
04New Hampshire~5K1.24×
05Maine~5K1.17×
06Colorado~20K1.16×
07Arizona~30K1.15×
08Connecticut~10K1.15×
09Nevada~10K1.14×
10Texas~100K1.12×
11New York~70K1.12×
12Kansas~9K1.12×
13Rhode Island~4K1.11×
14Missouri~20K1.07×
15Delaware~3K1.07×
16Ohio~40K1.06×
17Tennessee~20K1.06×
18South Carolina~20K1.06×
19Iowa~9K1.03×
20Idaho~6K1.03×
21Wisconsin~20K1.02×
22Oklahoma~10K1.01×
23Michigan~30K1.00×
24Nebraska~5K1.00×
25North Carolina~30K0.99×
26Indiana~20K0.99×
27West Virginia~5K0.99×
28Illinois~30K0.97×
29Kentucky~10K0.97×
30Montana~3K0.97×
31Virginia~30K0.96×
32New Mexico~5K0.96×
33Massachusetts~20K0.95×
34Vermont~2K0.95×
35Oregon~10K0.94×
36Arkansas~8K0.94×
37California~100K0.93×
38South Dakota~2K0.92×
39Georgia~30K0.91×
40Maryland~20K0.90×
41Minnesota~10K0.90×
42Louisiana~10K0.89×
43Washington~20K0.87×
44Alabama~10K0.87×
45North Dakota~2K0.85×
46Utah~8K0.84×
47Hawaii~4K0.78×
48Alaska~2K0.77×
49Mississippi~7K0.74×
50Washington, District of Columbia~2K0.73×
Fig. 06

Affinity by region

Affinity by region — Freshpet, United States
0.73×1.00×1.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Freshpet audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Freshpet audience
#·InterestCategoryAffinity×
01Stella & Chewy'sPets & Animals51.89×
02Blue BuffaloPets & Animals25.20×
03Gravy Train (dog food)Food & Beverages24.90×
04Top CatMovies & TV20.06×
05Alpo (pet food)Shopping18.93×
06OrijenPets & Animals18.92×
07Fancy FeastShopping13.03×
08Scratching postPets & Animals12.87×
09Pedigree PetfoodsShopping11.30×
10Simon's CatMovies & TV9.90×
11Pet Supplies PlusShopping8.46×
12PetcoShopping4.84×
13St. Bernard (dog)Pets & Animals4.65×
14Dog agilityPets & Animals4.56×
15Bernese Mountain DogPets & Animals4.49×
16Rescue dogPets & Animals3.73×
17Tractor Supply CompanyShopping2.64×
18Animal rightsPolitics & Society2.52×
19Dog foodPets & Animals1.76×
20Animal welfarePolitics & Society1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Freshpet audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Freshpet audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.13×
Convenience OrientationPREMIUM1.23×
Community OrientationOPEN1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Freshpet audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.93×
Risk AppetiteTHRILL0.98×
Early Adopter MentalityPOWER0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Freshpet's target market in United States?

Freshpet's target market in United States covers an estimated 895,321 people, concentrated in California and Texas.

02

What is the gender split and age of Freshpet customers?

55.8% of the Freshpet audience are female, 44.2% are male, with an average age of 39.7 years.

03

Which brands do Freshpet fans like most?

Freshpet fans show strongest brand affinity for Stella & Chewy's (51.89×), Petco (4.84×), and Blue Buffalo (25.2×) over the country average.

04

Where do Freshpet fans live in United States?

Freshpet fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Freshpet fans also like?

Beyond Freshpet itself, the audience over-indexes on Petco (4.84×), Blue Buffalo (25.2×), Pet Supplies Plus (8.46×), and Rescue dog (3.73×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Freshpet audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Freshpet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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