Freshpet Audience in United States

Freshpet logo

Freshpet has an estimated audience of 1,079,089 people in United States. 55.8% are female, 44.2% are male, average age 39.7. Top regions: California, Texas, Florida. Top brand affinities: Stella & Chewy's, Petco, Blue Buffalo, Pet Supplies Plus, Rescue dog.

The average Freshpet fan in United States is 39.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Stella & Chewy's, Petco, Blue Buffalo, with strongest over-indexing on Stella & Chewy's (51.89× the country average). Demographically, the Freshpet audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Pet Ownership, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Freshpet fans

Demographic split for Freshpet audience in United States
MetricValue
Female55.8%
Male44.2%
Average age39.7
Estimated audience size1,079,089

Audience persona

The typical Freshpet fan in United States is more female, around 39.7 years old, with strong Pet Ownership tendencies and a notable affinity for Stella & Chewy's.

Top regions in United States

Top regions ranked by reach for Freshpet in United States
RegionReachAffinity
California114,4020.96×
Texas99,2251.07×
Florida96,3671.32×
New York71,5231.19×
Pennsylvania58,7751.62×
New Jersey37,1201.35×
Ohio36,8141.11×
Illinois36,5291.02×
North Carolina33,0411.02×
Georgia31,8750.96×
Michigan29,6181.05×
Arizona26,6511.21×
Virginia26,3021×
Tennessee23,7511.1×
Massachusetts21,3151×
Colorado19,9801.17×
Indiana19,8601.01×
Washington19,2650.89×
Missouri19,0451.09×
South Carolina17,6521.09×
Maryland17,0100.92×
Wisconsin16,1290.99×
Minnesota13,7190.89×
Kentucky13,4600.99×
Alabama13,2220.88×
Connecticut12,7191.18×
Louisiana12,6350.91×
Nevada12,4901.2×
Oklahoma11,9020.99×
Oregon11,6650.94×
Kansas9,7651.15×
Iowa8,9321×
Arkansas8,1830.92×
Utah7,8730.81×
Mississippi5,8930.66×
New Hampshire5,3971.27×
Idaho5,3840.99×
Nebraska5,1150.95×
New Mexico4,8630.9×
West Virginia4,7940.95×
Maine4,5941.19×
Rhode Island3,7171.08×
Hawaii3,4860.75×
Delaware3,1281.05×
Montana2,5360.85×
Washington, District of Columbia2,1770.67×
South Dakota2,0810.83×
Vermont1,7320.91×
North Dakota1,4980.68×
Wyoming1,1930.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Freshpet audience
BrandAffinityCategory
Stella & Chewy's51.89×Pets & Animals
Petco4.84×Shopping
Blue Buffalo25.2×Pets & Animals
Pet Supplies Plus8.46×Shopping
Rescue dog3.73×Pets & Animals
Fancy Feast13.03×Shopping
Pedigree Petfoods11.3×Shopping
Animal rights2.52×Politics & Society
Gravy Train (dog food)24.9×Food & Beverages
Orijen18.92×Pets & Animals
Tractor Supply Company2.64×Shopping
Alpo (pet food)18.93×Shopping
Scratching post12.87×Pets & Animals
Dog agility4.56×Pets & Animals
Dog food1.76×Pets & Animals
Bernese Mountain Dog4.49×Pets & Animals
St. Bernard (dog)4.65×Pets & Animals
Top Cat20.06×Movies & TV
Animal welfare1.52×Politics & Society
Google Voice3.45×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Freshpet audience
TraitClusterScore
Pet OwnershipJOY2.1
DIY MentalityTHRILL1.52
Family OrientationCONSERVATISM1.29
ExtroversionTHRILL1.19
CreativityOPEN1.12
Career OrientationPOWER1.12

Worldwide distribution

Worldwide audience distribution share by country for Freshpet
CountryShare
United States80.8%
United Kingdom6.9%
Canada4.0%

See Freshpet audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Freshpet have in United States?

Freshpet has an estimated audience of 1,079,089 people in United States, concentrated in California and Texas.

What is the gender split and age of Freshpet fans?

55.8% of Freshpet fans are female, 44.2% are male, with an average age of 39.7 years.

Which brands do Freshpet fans like most?

Freshpet fans show strongest brand affinity for Stella & Chewy's (51.89×), Petco (4.84×), and Blue Buffalo (25.2×) over the country average.

Where do Freshpet fans live in United States?

Freshpet fans in United States are most concentrated in California (reach 114,402), Texas (reach 99,225), and Florida (reach 96,367). These three regions account for the largest share of the active audience.

What other brands do Freshpet fans also like?

Beyond Freshpet itself, the audience over-indexes on Petco (4.84×), Blue Buffalo (25.2×), Pet Supplies Plus (8.46×), and Rescue dog (3.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Freshpet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.