Rascasse Audience Intelligence

Blue Buffalo Target Market in United States

A data profile of the people who buy, follow and care about Blue Buffalo in United States — modelled from more than twelve digital signal sources. Blue Buffalo has an estimated audience of 946,920 people in United States.

#1among Pet food in United States#2517among Brand in United States#382in Pets & Animals

The average Blue Buffalo fan in United States is 38.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Redfin, Canadian cuisine, NASDAQ, with strongest over-indexing on Redfin (14.8× the country average).

Demographically, the Blue Buffalo audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Blue Buffalo fan in United States is balanced, around 38.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Redfin.

Category: Pets & Animals · Type: Brand · Subtype: Pet food

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Blue Buffalo profile in United States.

Audience size
947K
in United States
Gender
49.5%♀
50.5% male
Age
38.1
average years
Country rank
#24541
Brand in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Blue Buffalo

49.5% are female, 50.5% are male, average age 38.1.

Fig. 02

Gender split

49.5%
Female
50.5%
Male
Demographic split for Blue Buffalo audience in United States
MetricValue
Female49.5%
Male50.5%
Average age38.1
Estimated audience size946,920
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Blue Buffalo audience in United States
Age bracketShare%
16-1916%
20-2923%
30-3924%
40-4928%
50+9%
Fig. 04

Worldwide distribution

82.3%

of the worldwide Blue Buffalo audience comes from United States.

Worldwide audience distribution share by country for Blue Buffalo
CountryShare
United States82.3%
Canada10.2%
United Kingdom2.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Blue Buffalo audience in United States is strongest.

Fig. 05

Top regions by affinity

Blue Buffalo customers by region in United States
#RegionReachAffinity×
01Indiana~40K2.34×
02Arizona~30K1.52×
03Ohio~40K1.44×
04Nebraska~7K1.40×
05Kansas~9K1.23×
06Missouri~20K1.22×
07Minnesota~20K1.22×
08Idaho~6K1.20×
09Connecticut~10K1.16×
10Iowa~9K1.11×
11Pennsylvania~40K1.10×
12Maine~4K1.05×
13Colorado~20K1.04×
14Georgia~30K1.03×
15Tennessee~20K1.03×
16Kentucky~10K1.02×
17Arkansas~8K1.02×
18South Dakota~2K1.02×
19Wisconsin~10K1.01×
20Montana~3K1.01×
21Oklahoma~10K1.00×
22California~100K0.98×
23New Hampshire~4K0.98×
24Nevada~9K0.97×
25New Mexico~5K0.97×
26Illinois~30K0.96×
27Oregon~10K0.96×
28Virginia~20K0.94×
29Utah~8K0.94×
30Florida~60K0.93×
31South Carolina~10K0.92×
32Vermont~2K0.92×
33North Carolina~30K0.91×
34West Virginia~4K0.91×
35Michigan~20K0.90×
36Rhode Island~3K0.90×
37North Dakota~2K0.90×
38Texas~70K0.88×
39Louisiana~10K0.88×
40Washington~20K0.87×
41Alaska~2K0.86×
42New York~50K0.85×
43Delaware~2K0.85×
44Massachusetts~20K0.84×
45New Jersey~20K0.82×
46Alabama~10K0.81×
47Maryland~10K0.78×
48Hawaii~3K0.76×
49Mississippi~6K0.74×
50Washington, District of Columbia~2K0.72×
Fig. 06

Affinity by region

Affinity by region — Blue Buffalo, United States
0.72×1.00×2.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Blue Buffalo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Blue Buffalo audience
#·InterestCategoryAffinity×
01Canadian cuisineFood & Beverages29.26×
02FreshpetFood & Beverages25.20×
03RedfinHome & Garden14.80×
04Pedigree PetfoodsShopping13.76×
05NASDAQBusiness & Career8.38×
06QVCMovies & TV5.62×
07Weather forecastingHome & Garden5.10×
08Diaper bagKids & Family4.22×
09GameStopGames3.85×
10FedExBusiness & Career3.58×
11Discount storesShopping3.46×
12Hardware storeHome & Garden3.27×
13Mortgage loansBusiness & Career3.14×
14Wendy'sFood & Beverages2.88×
15Financial servicesBusiness & Career2.70×
16Shopping mallsShopping2.62×
17PinterestInternet & Social Media2.47×
18Pizza HutFood & Beverages2.43×
19McDonald'sFood & Beverages2.26×
20FurnitureHome & Garden1.89×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Blue Buffalo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Blue Buffalo audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.12×
Quality AwarenessPREMIUM1.88×
Family OrientationCONSERVATISM1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Blue Buffalo audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.75×
Design AffinityPREMIUM0.78×
MindfulnessBALANCE0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Blue Buffalo's target market in United States?

Blue Buffalo's target market in United States covers an estimated 946,920 people, concentrated in California and Texas.

02

What is the gender split and age of Blue Buffalo customers?

49.5% of the Blue Buffalo audience are female, 50.5% are male, with an average age of 38.1 years.

03

Which brands do Blue Buffalo fans like most?

Blue Buffalo fans show strongest brand affinity for Redfin (14.8×), Canadian cuisine (29.26×), and NASDAQ (8.38×) over the country average.

04

Where do Blue Buffalo fans live in United States?

Blue Buffalo fans in United States are most concentrated in California (reach ~100K), Texas (reach ~70K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Blue Buffalo fans also like?

Beyond Blue Buffalo itself, the audience over-indexes on Canadian cuisine (29.26×), NASDAQ (8.38×), QVC (5.62×), and Freshpet (25.2×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pet food audiences in United States

See Blue Buffalo audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Blue Buffalo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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