Blue Buffalo Audience in United States

Blue Buffalo logo

Blue Buffalo has an estimated audience of 948,577 people in United States. 49.5% are female, 50.5% are male, average age 38.1. Top regions: California, Texas, Florida. Top brand affinities: Historic site, Keenan Allen, Governor of Michigan, Grinch, Mathcore.

The average Blue Buffalo fan in United States is 38.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Historic site, Keenan Allen, Governor of Michigan, with strongest over-indexing on Historic site (9.8× the country average). Demographically, the Blue Buffalo audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as DIY Mentality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Brand · Subtype: Pet food

Demographics of Blue Buffalo fans

Demographic split for Blue Buffalo audience in United States
MetricValue
Female49.5%
Male50.5%
Average age38.1
Estimated audience size948,577

Audience persona

The typical Blue Buffalo fan in United States is balanced, around 38.1 years old, with strong DIY Mentality tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Blue Buffalo in United States
RegionReachAffinity
California109,7301.05×
Texas77,2280.95×
Florida63,4650.99×
New York48,6990.92×
Ohio39,0221.34×
Pennsylvania35,0971.1×
Illinois32,3091.02×
Indiana31,2451.8×
Georgia29,9991.03×
North Carolina28,0450.98×
Arizona24,5461.27×
Michigan22,8080.92×
Virginia22,3850.97×
New Jersey21,0620.87×
Tennessee20,3531.07×
Missouri19,0681.25×
Minnesota18,0891.33×
Washington17,1650.9×
Colorado16,6111.11×
Massachusetts16,4850.88×
Wisconsin15,0041.05×
South Carolina13,2020.93×
Maryland12,1920.75×
Connecticut12,0321.26×
Kentucky12,0161.01×
Louisiana11,2890.92×
Oklahoma11,0031.04×
Oregon10,6170.98×
Alabama10,5080.79×
Nevada9,0900.99×
Iowa9,0511.16×
Kansas8,4251.13×
Utah8,0620.95×
Arkansas7,9501.02×
Nebraska7,3591.55×
Idaho5,5911.18×
Mississippi5,1370.66×
New Mexico4,4310.93×
West Virginia3,8140.86×
New Hampshire3,6920.99×
Maine3,4991.03×
Hawaii2,8230.69×
Rhode Island2,5890.86×
Montana2,4130.92×
South Dakota2,1530.98×
Delaware1,9380.74×
Washington, District of Columbia1,7970.63×
North Dakota1,4940.77×
Alaska1,4900.73×
Vermont1,3770.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Blue Buffalo audience
BrandAffinityCategory
Historic site9.8×Arts & Culture
Keenan Allen12.33×Sports
Governor of Michigan9.89×Politics & Society
Grinch5.13×Movies & TV
Mathcore9.45×Music & Radio
Fairy godmother8.75×Literature
Vocal harmony5.1×Music & Radio
Goop5.99×Internet & Social Media
Figure painting (hobby)5.79×Arts & Culture
JDSU3.14×Business & Career
La Jolla9.37×Travel & Leisure
Nebraska Cornhuskers football3.57×Sports
Guitarist (magazine)10.88×Music & Radio
Jesse Plemons3.1×Movies & TV
Boogie-woogie (dance)15.33×Music & Radio
Cherish (group)8.69×Music & Radio
Google Home4.99×Technology & Electronics
Queens College, City University of New York5.64×Business & Career
Hipster7.22×Politics & Society
Eli Lilly5.38×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Blue Buffalo audience
TraitClusterScore
DIY MentalityTHRILL1.63
Quality AwarenessPREMIUM1.52
Pet OwnershipJOY1.5
Career OrientationPOWER1.11
Family OrientationCONSERVATISM1.11
Convenience OrientationPREMIUM1.09

Worldwide distribution

Worldwide audience distribution share by country for Blue Buffalo
CountryShare
United States81.6%
Canada10.1%
United Kingdom2.2%

See Blue Buffalo audiences in other countries

More Pet food audiences in United States

Frequently asked questions

How many fans does Blue Buffalo have in United States?

Blue Buffalo has an estimated audience of 948,577 people in United States, concentrated in California and Texas.

What is the gender split and age of Blue Buffalo fans?

49.5% of Blue Buffalo fans are female, 50.5% are male, with an average age of 38.1 years.

Which brands do Blue Buffalo fans like most?

Blue Buffalo fans show strongest brand affinity for Historic site (9.8×), Keenan Allen (12.33×), and Governor of Michigan (9.89×) over the country average.

Where do Blue Buffalo fans live in United States?

Blue Buffalo fans in United States are most concentrated in California (reach 109,730), Texas (reach 77,228), and Florida (reach 63,465). These three regions account for the largest share of the active audience.

What other brands do Blue Buffalo fans also like?

Beyond Blue Buffalo itself, the audience over-indexes on Keenan Allen (12.33×), Governor of Michigan (9.89×), Grinch (5.13×), and Mathcore (9.45×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Blue Buffalo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.