Pedigree Audience in United States

Pedigree has an estimated audience of 789,256 people in United States. 58.8% are female, 41.2% are male, average age 41.4. Top regions: California, Texas, Florida. Top brand affinities: Kia Sportage, Autism Awareness, Diabetes mellitus awareness, Singer-songwriter, Microblogging.

The average Pedigree fan in United States is 41.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kia Sportage, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Kia Sportage (24.17× the country average). Demographically, the Pedigree audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Pet Ownership, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Brand · Subtype: Pet food

Demographics of Pedigree fans

Demographic split for Pedigree audience in United States
MetricValue
Female58.8%
Male41.2%
Average age41.4
Estimated audience size789,256

Audience persona

The typical Pedigree fan in United States is more female, around 41.4 years old, with strong Pet Ownership tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Pedigree in United States
RegionReachAffinity
California116,5591.34×
Texas80,5611.19×
Florida62,7541.17×
New York54,6281.24×
Illinois30,0731.14×
Georgia29,6811.22×
North Carolina27,3881.15×
Pennsylvania26,7191.01×
Ohio23,2360.96×
New Jersey21,6791.08×
Michigan20,6891×
Virginia20,6571.07×
Arizona19,0751.18×
Washington16,9501.07×
Massachusetts16,3401.05×
Indiana16,1451.12×
Tennessee15,9651.01×
Maryland14,4921.07×
Alabama13,6811.24×
South Carolina12,8601.08×
Missouri12,6030.99×
Louisiana11,9811.18×
Colorado11,0470.89×
Kentucky10,2551.04×
Connecticut9,6351.22×
Wisconsin9,6100.81×
Minnesota9,4740.84×
Oklahoma9,2221.05×
Mississippi8,8881.37×
Oregon8,2600.91×
Arkansas7,5151.16×
Nevada7,3950.97×
Kansas6,5201.05×
Utah5,8140.82×
Iowa5,7090.88×
New Mexico3,5340.89×
Nebraska3,3620.85×
West Virginia3,2980.9×
Idaho3,1080.79×
Hawaii2,9160.86×
Washington, District of Columbia2,7681.17×
New Hampshire2,2580.73×
Rhode Island2,2080.88×
Maine2,0320.72×
Delaware1,8030.83×
North Dakota1,6711.03×
Montana1,5630.71×
South Dakota1,3830.76×
Alaska1,2960.77×
Vermont1,0890.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pedigree audience
BrandAffinityCategory
Kia Sportage24.17×Cars & Mobility
Autism Awareness9.9×Health
Diabetes mellitus awareness6.64×Health
Singer-songwriter3.17×Music & Radio
Microblogging6.75×Technology & Electronics
Honda HR-V16.26×Cars & Mobility
Houston Astros5.01×Sports
Hobby Lobby2.28×Home & Garden
Income tax7.02×Business & Career
Pre-school playgroup18.01×Kids & Family
Aldi1.92×Shopping
Best Buy1.8×Shopping
MSN1.75×News
Pet food2.06×Pets & Animals
Jeep Grand Cherokee4.68×Cars & Mobility
Scooby-Doo2.24×Movies & TV
Los Angeles Dodgers2.97×Sports
Staples (Canada)2.14×Business & Career
Taco Bell1.67×Food & Beverages
Charles, Prince of Wales9.82×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pedigree audience
TraitClusterScore
Pet OwnershipJOY1.35
ExtroversionTHRILL1.12
LGBTQ+ IdentityOPEN1.09
Design AffinityPREMIUM1.09
SustainabilityBALANCE1.06
DIY MentalityTHRILL1.06

Worldwide distribution

Worldwide audience distribution share by country for Pedigree
CountryShare
United States31.4%
India13.5%
Brazil10.5%

See Pedigree audiences in other countries

More Pet food audiences in United States

Frequently asked questions

How many fans does Pedigree have in United States?

Pedigree has an estimated audience of 789,256 people in United States, concentrated in California and Texas.

What is the gender split and age of Pedigree fans?

58.8% of Pedigree fans are female, 41.2% are male, with an average age of 41.4 years.

Which brands do Pedigree fans like most?

Pedigree fans show strongest brand affinity for Kia Sportage (24.17×), Autism Awareness (9.9×), and Diabetes mellitus awareness (6.64×) over the country average.

Where do Pedigree fans live in United States?

Pedigree fans in United States are most concentrated in California (reach 116,559), Texas (reach 80,561), and Florida (reach 62,754). These three regions account for the largest share of the active audience.

What other brands do Pedigree fans also like?

Beyond Pedigree itself, the audience over-indexes on Autism Awareness (9.9×), Diabetes mellitus awareness (6.64×), Singer-songwriter (3.17×), and Microblogging (6.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pedigree. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.