Pedigree Audience in United States
Pedigree has an estimated audience of 789,256 people in United States. 58.8% are female, 41.2% are male, average age 41.4. Top regions: California, Texas, Florida. Top brand affinities: Elsword, Israel, JDSU, Staycation, Home staging.
The average Pedigree fan in United States is 41.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Elsword, Israel, JDSU, with strongest over-indexing on Elsword (24.17× the country average). Demographically, the Pedigree audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Pet Ownership, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Pets & Animals · Type: Brand · Subtype: Pet food
Demographics of Pedigree fans
| Metric | Value |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
| Average age | 41.4 |
| Estimated audience size | 789,256 |
Audience persona
The typical Pedigree fan in United States is more female, around 41.4 years old, with strong Pet Ownership tendencies and a notable affinity for Elsword.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 116,559 | 1.34× |
| Texas | 80,561 | 1.19× |
| Florida | 62,754 | 1.17× |
| New York | 54,628 | 1.24× |
| Illinois | 30,073 | 1.14× |
| Georgia | 29,681 | 1.22× |
| North Carolina | 27,388 | 1.15× |
| Pennsylvania | 26,719 | 1.01× |
| Ohio | 23,236 | 0.96× |
| New Jersey | 21,679 | 1.08× |
| Michigan | 20,689 | 1× |
| Virginia | 20,657 | 1.07× |
| Arizona | 19,075 | 1.18× |
| Washington | 16,950 | 1.07× |
| Massachusetts | 16,340 | 1.05× |
| Indiana | 16,145 | 1.12× |
| Tennessee | 15,965 | 1.01× |
| Maryland | 14,492 | 1.07× |
| Alabama | 13,681 | 1.24× |
| South Carolina | 12,860 | 1.08× |
| Missouri | 12,603 | 0.99× |
| Louisiana | 11,981 | 1.18× |
| Colorado | 11,047 | 0.89× |
| Kentucky | 10,255 | 1.04× |
| Connecticut | 9,635 | 1.22× |
| Wisconsin | 9,610 | 0.81× |
| Minnesota | 9,474 | 0.84× |
| Oklahoma | 9,222 | 1.05× |
| Mississippi | 8,888 | 1.37× |
| Oregon | 8,260 | 0.91× |
| Arkansas | 7,515 | 1.16× |
| Nevada | 7,395 | 0.97× |
| Kansas | 6,520 | 1.05× |
| Utah | 5,814 | 0.82× |
| Iowa | 5,709 | 0.88× |
| New Mexico | 3,534 | 0.89× |
| Nebraska | 3,362 | 0.85× |
| West Virginia | 3,298 | 0.9× |
| Idaho | 3,108 | 0.79× |
| Hawaii | 2,916 | 0.86× |
| Washington, District of Columbia | 2,768 | 1.17× |
| New Hampshire | 2,258 | 0.73× |
| Rhode Island | 2,208 | 0.88× |
| Maine | 2,032 | 0.72× |
| Delaware | 1,803 | 0.83× |
| North Dakota | 1,671 | 1.03× |
| Montana | 1,563 | 0.71× |
| South Dakota | 1,383 | 0.76× |
| Alaska | 1,296 | 0.77× |
| Vermont | 1,089 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Elsword | 24.17× | Games |
| Israel | 1.58× | Travel & Leisure |
| JDSU | 1.99× | Business & Career |
| Staycation | 2× | Home & Garden |
| Home staging | 2.77× | Home & Garden |
| UK garage | 2.2× | Music & Radio |
| Jeep Wagoneer | 1.8× | Cars & Mobility |
| Isometric exercise | 2.55× | Sports |
| Kento Yamazaki | 3.16× | Movies & TV |
| Tierra caliente | 2.01× | Travel & Leisure |
| Consequence (rapper) | 1.64× | Music & Radio |
| Jeep Grand Cherokee (WJ) | 1.52× | Cars & Mobility |
| Manual labour | 1.53× | Business & Career |
| Kerang | 1.56× | Travel & Leisure |
| Halsey, Oregon | 1.86× | Travel & Leisure |
| Hayward, California | 2.26× | Travel & Leisure |
| Primos Hunting | 4.31× | Sports |
| Bullion | 1.68× | Business & Career |
| Nebraska Cornhuskers | 1.54× | Sports |
| Moe Howard | 1.68× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.35 |
| Extroversion | THRILL | 1.12 |
| LGBTQ+ Identity | OPEN | 1.09 |
| Design Affinity | PREMIUM | 1.09 |
| Sustainability | BALANCE | 1.06 |
| DIY Mentality | THRILL | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.4% |
| India | 13.5% |
| Brazil | 10.5% |
See Pedigree audiences in other countries
More Pet food audiences in United States
- Blue Buffalo (948,578)
- Back to Nature (507,508)
- PetLab Co (413,325)
- Stella & Chewy's (405,894)
- Aquascaping (303,941)
Frequently asked questions
How many fans does Pedigree have in United States?
Pedigree has an estimated audience of 789,256 people in United States, concentrated in California and Texas.
What is the gender split and age of Pedigree fans?
58.8% of Pedigree fans are female, 41.2% are male, with an average age of 41.4 years.
Which brands do Pedigree fans like most?
Pedigree fans show strongest brand affinity for Elsword (24.17×), Israel (1.58×), and JDSU (1.99×) over the country average.
Where do Pedigree fans live in United States?
Pedigree fans in United States are most concentrated in California (reach 116,559), Texas (reach 80,561), and Florida (reach 62,754). These three regions account for the largest share of the active audience.
What other brands do Pedigree fans also like?
Beyond Pedigree itself, the audience over-indexes on Israel (1.58×), JDSU (1.99×), Staycation (2×), and Home staging (2.77×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Pedigree. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.