PetLab Co Audience in United States
PetLab Co has an estimated audience of 413,324 people in United States. 62.8% are female, 37.2% are male, average age 38.3. Top brand affinities: Collectable, JDSU, Staycation, Nebraska Cornhuskers football, Home staging.
Top brand affinities include Collectable, JDSU, Staycation, with strongest over-indexing on Collectable (1.94× the country average). Demographically, the PetLab Co audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Pet Ownership, LGBTQ+ Identity.
Category: Pets & Animals · Type: Brand · Subtype: Pet food
Demographics of PetLab Co fans
| Metric | Value |
|---|---|
| Female | 62.8% |
| Male | 37.2% |
| Average age | 38.3 |
| Estimated audience size | 413,324 |
Audience persona
The typical PetLab Co fan in United States is more female, around 38.3 years old, with strong Pet Ownership tendencies and a notable affinity for Collectable.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Collectable | 1.94× | Kids & Family |
| JDSU | 2.77× | Business & Career |
| Staycation | 2.6× | Home & Garden |
| Nebraska Cornhuskers football | 2.57× | Sports |
| Home staging | 3.4× | Home & Garden |
| Bank account | 1.55× | Business & Career |
| Jesse Plemons | 1.69× | Movies & TV |
| Elsword | 7.57× | Games |
| Historic site | 1.93× | Arts & Culture |
| Jaws | 2.05× | Movies & TV |
| Charlamagne Tha God | 3.51× | Movies & TV |
| Electrolyte | 1.66× | Health |
| UK garage | 1.82× | Music & Radio |
| Queens College, City University of New York | 2.27× | Business & Career |
| Nasal cavity | 2.51× | Health |
| Nipsey Hussle | 1.74× | Music & Radio |
| Jeep Grand Cherokee (WJ) | 1.79× | Cars & Mobility |
| Halsey, Oregon | 2.25× | Travel & Leisure |
| Isometric exercise | 2.24× | Sports |
| The Rain | 4.13× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 3.04 |
| LGBTQ+ Identity | OPEN | 1.46 |
| Design Affinity | PREMIUM | 1.31 |
| Sustainability | BALANCE | 1.24 |
| Price Sensitivity | PREMIUM | 1.24 |
| DIY Mentality | THRILL | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 77.0% |
| United Kingdom | 11.0% |
| Canada | 7.9% |
See PetLab Co audiences in other countries
More Pet food audiences in United States
- Blue Buffalo (948,578)
- Pedigree (789,257)
- Back to Nature (507,508)
- Stella & Chewy's (405,894)
- Aquascaping (303,941)
How to read this data
Audience size is the estimated number of people in United States who actively search for PetLab Co. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.