PetLab Co Audience in United States
PetLab Co has an estimated audience of 413,324 people in United States. 62.8% are female, 37.2% are male, average age 38.3. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, PSV Eindhoven, Singer-songwriter, Microblogging.
Top brand affinities include Autism Awareness, Diabetes mellitus awareness, PSV Eindhoven, with strongest over-indexing on Autism Awareness (10× the country average). Demographically, the PetLab Co audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Pet Ownership, LGBTQ+ Identity.
Category: Pets & Animals · Type: Brand · Subtype: Pet food
Demographics of PetLab Co fans
| Metric | Value |
|---|---|
| Female | 62.8% |
| Male | 37.2% |
| Average age | 38.3 |
| Estimated audience size | 413,324 |
Audience persona
The typical PetLab Co fan in United States is more female, around 38.3 years old, with strong Pet Ownership tendencies and a notable affinity for Autism Awareness.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Autism Awareness | 10× | Health |
| Diabetes mellitus awareness | 6.69× | Health |
| PSV Eindhoven | 28.42× | Sports |
| Singer-songwriter | 3.12× | Music & Radio |
| Microblogging | 6.65× | Technology & Electronics |
| Planet Fitness | 2.7× | Sports |
| Pet food | 3.09× | Pets & Animals |
| Diaper bag | 4× | Kids & Family |
| Income tax | 6.95× | Business & Career |
| Pet store | 3.05× | Pets & Animals |
| Hobby Lobby | 2.14× | Home & Garden |
| Dog agility | 6.46× | Pets & Animals |
| Aldi | 2.01× | Shopping |
| Dog grooming | 4.86× | Pets & Animals |
| Do it yourself (DIY) | 1.62× | Home & Garden |
| Lace wig | 2.57× | Beauty & Wellness |
| Travel photography | 3.07× | Technology & Electronics |
| Pet sitting | 3.26× | Pets & Animals |
| Bulldog | 2.65× | Pets & Animals |
| Clarinet | 4.11× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 3.04 |
| LGBTQ+ Identity | OPEN | 1.46 |
| Design Affinity | PREMIUM | 1.31 |
| Sustainability | BALANCE | 1.24 |
| Price Sensitivity | PREMIUM | 1.24 |
| DIY Mentality | THRILL | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 77.0% |
| United Kingdom | 11.0% |
| Canada | 7.9% |
See PetLab Co audiences in other countries
More Pet food audiences in United States
- Blue Buffalo (948,578)
- Pedigree (789,257)
- Back to Nature (507,508)
- Stella & Chewy's (405,894)
- Aquascaping (303,941)
How to read this data
Audience size is the estimated number of people in United States who actively search for PetLab Co. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.