Rascasse Audience Intelligence

PetLab Co Target Market in United States

A data profile of the people who buy, follow and care about PetLab Co in United States — modelled from more than twelve digital signal sources. PetLab Co has an estimated audience of 361,500 people in United States.

#5among Pet food in United States#4521among Brand in United States#617in Pets & Animals

The average PetLab Co fan in United States is 38.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dog agility, Pet sitting, Pet food, with strongest over-indexing on Dog agility (8.09× the country average).

Demographically, the PetLab Co audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Pet Ownership, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical PetLab Co fan in United States is more female, around 38.3 years old, with strong Pet Ownership tendencies and a notable affinity for Dog agility.

Category: Pets & Animals · Type: Brand · Subtype: Pet food

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the PetLab Co profile in United States.

Audience size
362K
in United States
Gender
61.0%♀
39.0% male
Age
38.3
average years
Country rank
#43881
Brand in United States
Fig. 01

Search interest · 12-month trend

-47%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of PetLab Co

61.0% are female, 39.0% are male, average age 38.3.

Fig. 02

Gender split

61.0%
Female
39.0%
Male
Demographic split for PetLab Co audience in United States
MetricValue
Female61.0%
Male39.0%
Average age38.3
Estimated audience size361,500
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the PetLab Co audience in United States
Age bracketShare%
16-1923%
20-2920%
30-3918%
40-4919%
50+20%
Fig. 04

Worldwide distribution

75.2%

of the worldwide PetLab Co audience comes from United States.

Worldwide audience distribution share by country for PetLab Co
CountryShare
United States75.2%
United Kingdom13.1%
Canada6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the PetLab Co audience in United States is strongest.

Fig. 05

Top regions by affinity

PetLab Co customers by region in United States
#RegionReachAffinity×
01West Virginia~2K1.20×
02Idaho~2K1.12×
03Hawaii~2K1.12×
04Florida~30K1.10×
05South Carolina~7K1.08×
06Oklahoma~5K1.08×
07Arkansas~4K1.08×
08New Mexico~2K1.08×
09California~50K1.07×
10Montana~1K1.07×
11Tennessee~9K1.06×
12Kentucky~6K1.06×
13Arizona~9K1.04×
14Colorado~7K1.04×
15Louisiana~6K1.04×
16Nevada~4K1.04×
17Maine~2K1.04×
18South Dakota<1K1.04×
19North Carolina~10K1.03×
20Nebraska~2K1.03×
21Texas~40K1.02×
22Indiana~8K1.02×
23Wisconsin~6K1.02×
24New Hampshire~2K1.02×
25Delaware~1K1.02×
26Pennsylvania~10K1.01×
27Mississippi~3K1.01×
28Alabama~6K1.00×
29Connecticut~4K1.00×
30North Dakota<1K1.00×
31Rhode Island~1K0.99×
32Alaska<1K0.99×
33Michigan~10K0.98×
34Oregon~5K0.98×
35Kansas~3K0.98×
36Iowa~3K0.97×
37Ohio~10K0.96×
38Utah~4K0.95×
39Vermont<1K0.95×
40Missouri~6K0.94×
41New Jersey~10K0.92×
42Illinois~10K0.91×
43Virginia~9K0.89×
44Maryland~6K0.89×
45Minnesota~5K0.89×
46Washington~7K0.88×
47Georgia~10K0.87×
48New York~20K0.81×
49Massachusetts~7K0.80×
50Washington, District of Columbia<1K0.73×
Fig. 06

Affinity by region

Affinity by region — PetLab Co, United States
0.73×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the PetLab Co audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for PetLab Co audience
#·InterestCategoryAffinity×
01Dog agilityPets & Animals8.09×
02Dog groomingPets & Animals5.19×
03Dog trainingPets & Animals5.19×
04Pet sittingPets & Animals4.67×
05Shih TzuPets & Animals3.22×
06French BulldogPets & Animals3.14×
07PoodlePets & Animals3.11×
08Yorkshire TerrierPets & Animals3.05×
09Diaper bagKids & Family3.04×
10Pet foodPets & Animals2.98×
11RottweilerPets & Animals2.98×
12Pet storePets & Animals2.89×
13BulldogPets & Animals2.88×
14Chihuahua (dog)Pets & Animals2.88×
15Dog harnessPets & Animals2.81×
16Labrador RetrieverPets & Animals2.81×
17Veterinary medicineBusiness & Career2.80×
18Dog walkingPets & Animals2.59×
19Planet FitnessSports2.38×
20PetcoShopping2.22×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the PetLab Co audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by PetLab Co audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY3.14×
PatriotismCONSERVATISM1.43×
Price SensitivityPREMIUM1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by PetLab Co audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.90×
Need for SecurityCONSERVATISM0.97×
Social Media UsageJOY1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is PetLab Co's target market in United States?

PetLab Co's target market in United States covers an estimated 361,500 people, concentrated in California and Texas.

02

What is the gender split and age of PetLab Co customers?

61.0% of the PetLab Co audience are female, 39.0% are male, with an average age of 38.3 years.

03

Which brands do PetLab Co fans like most?

PetLab Co fans show strongest brand affinity for Dog agility (8.09×), Pet sitting (4.67×), and Pet food (2.98×) over the country average.

04

Where do PetLab Co fans live in United States?

PetLab Co fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do PetLab Co fans also like?

Beyond PetLab Co itself, the audience over-indexes on Pet sitting (4.67×), Pet food (2.98×), Planet Fitness (2.38×), and Pet store (2.89×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pet food audiences in United States

See PetLab Co audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for PetLab Co. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →