Rascasse Audience Intelligence

Back to Nature Target Market in United States

A data profile of the people who buy, follow and care about Back to Nature in United States — modelled from more than twelve digital signal sources. Back to Nature has an estimated audience of 506,985 people in United States.

#3among Pet food in United States#3740among Brand in United States#522in Pets & Animals

The average Back to Nature fan in United States is 41.7 years old, more female, and lives primarily in Louisiana.

The audience is concentrated in Louisiana, Florida, New Jersey.

Top brand affinities include Albert Einstein, Alison Brie, Band of Brothers, with strongest over-indexing on Albert Einstein (30.52× the country average).

Demographically, the Back to Nature audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Back to Nature fan in United States is more female, around 41.7 years old, with strong Patriotism tendencies and a notable affinity for Albert Einstein.

Category: Pets & Animals · Type: Brand · Subtype: Pet food

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Back to Nature profile in United States.

Audience size
507K
in United States
Gender
65.3%♀
34.7% male
Age
41.7
average years
Country rank
#36351
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Back to Nature

65.3% are female, 34.7% are male, average age 41.7.

Fig. 02

Gender split

65.3%
Female
34.7%
Male
Demographic split for Back to Nature audience in United States
MetricValue
Female65.3%
Male34.7%
Average age41.7
Estimated audience size506,985
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Back to Nature audience in United States
Age bracketShare%
16-1923%
20-2912%
30-3914%
40-4919%
50+33%
Fig. 04

Worldwide distribution

78.5%

of the worldwide Back to Nature audience comes from United States.

Worldwide audience distribution share by country for Back to Nature
CountryShare
United States78.5%
Germany4.9%
Netherlands4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Back to Nature audience in United States is strongest.

Fig. 05

Top regions by affinity

Back to Nature customers by region in United States
#RegionReachAffinity×
01Louisiana~40K6.63×
02South Carolina~30K3.46×
03New Jersey~40K2.78×
04Kansas~10K2.65×
05Illinois~30K1.80×
06Michigan~20K1.31×
07Florida~40K1.21×
08Minnesota~9K1.17×
09Pennsylvania~20K1.12×
10New York~30K1.09×
11Connecticut~5K1.08×
12South Dakota~1K1.06×
13Vermont<1K1.00×
14Georgia~20K0.98×
15Alaska~1K0.98×
16Delaware~1K0.96×
17North Dakota<1K0.96×
18Colorado~8K0.95×
19Maine~2K0.93×
20Rhode Island~2K0.93×
21Montana~1K0.93×
22New Hampshire~2K0.92×
23West Virginia~2K0.88×
24Hawaii~2K0.88×
25Washington, District of Columbia~1K0.88×
26Idaho~2K0.86×
27New Mexico~2K0.85×
28Nebraska~2K0.85×
29Oregon~5K0.84×
30Mississippi~4K0.84×
31Virginia~10K0.83×
32Kentucky~5K0.83×
33Arkansas~3K0.83×
34Oklahoma~5K0.80×
35Iowa~3K0.80×
36Wisconsin~6K0.77×
37Utah~4K0.77×
38Nevada~4K0.76×
39Tennessee~8K0.75×
40Missouri~6K0.75×
41Alabama~5K0.75×
42Arizona~8K0.74×
43Massachusetts~7K0.74×
44Washington~7K0.72×
45Indiana~7K0.72×
46Maryland~6K0.71×
47Ohio~10K0.70×
48North Carolina~10K0.69×
49California~30K0.61×
50Texas~30K0.61×
Fig. 06

Affinity by region

Affinity by region — Back to Nature, United States
0.61×1.00×6.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Back to Nature audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Back to Nature audience
#·InterestCategoryAffinity×
01Albert EinsteinTechnology & Electronics30.52×
02Alison BrieMovies & TV20.00×
03SkyfallMovies & TV20.00×
04Kristen SchaalMovies & TV12.89×
05Channel 5 (UK)Movies & TV11.08×
06Band of BrothersMovies & TV10.69×
07Berlin WallTravel & Leisure8.48×
08BirdwatchingPets & Animals6.07×
09Web serverTechnology & Electronics4.28×
10Microwave ovenHome & Garden4.03×
11Non-alcoholic beverageFood & Beverages3.54×
12Sustainable energyHome & Garden3.47×
13Renewable energyBusiness & Career3.23×
14Charitable organizationPolitics & Society2.58×
15NostalgiaHome & Garden2.33×
16TraditionPolitics & Society2.15×
17Nonprofit organizationPolitics & Society2.08×
18Hobby LobbyHome & Garden1.80×
19NatureHome & Garden1.72×
20Donald TrumpPolitics & Society1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Back to Nature audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Back to Nature audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.45×
Community OrientationOPEN2.09×
IndividualismJOY2.06×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Back to Nature audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.74×
Healthy LifestyleBALANCE0.92×
Social Media UsageJOY0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Back to Nature's target market in United States?

Back to Nature's target market in United States covers an estimated 506,985 people, concentrated in Louisiana and Florida.

02

What is the gender split and age of Back to Nature customers?

65.3% of the Back to Nature audience are female, 34.7% are male, with an average age of 41.7 years.

03

Which brands do Back to Nature fans like most?

Back to Nature fans show strongest brand affinity for Albert Einstein (30.52×), Alison Brie (20×), and Band of Brothers (10.69×) over the country average.

04

Where do Back to Nature fans live in United States?

Back to Nature fans in United States are most concentrated in Louisiana (reach ~40K), Florida (reach ~40K), and New Jersey (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Back to Nature fans also like?

Beyond Back to Nature itself, the audience over-indexes on Alison Brie (20×), Band of Brothers (10.69×), Microwave oven (4.03×), and Berlin Wall (8.48×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Back to Nature audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Back to Nature. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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