Back to Nature Audience in United States

Back to Nature has an estimated audience of 507,507 people in United States. 65.3% are female, 34.7% are male, average age 41.7. Top regions: New Jersey, Florida, Louisiana. Top brand affinities: MSN, Alison Brie, Albert Einstein, Jane Goodall, Hobby Lobby.

The average Back to Nature fan in United States is 41.7 years old, more female, and lives primarily in New Jersey. The audience is concentrated in New Jersey, Florida, Louisiana. Top brand affinities include MSN, Alison Brie, Albert Einstein, with strongest over-indexing on MSN (5.78× the country average). Demographically, the Back to Nature audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Brand · Subtype: Pet food

Demographics of Back to Nature fans

Demographic split for Back to Nature audience in United States
MetricValue
Female65.3%
Male34.7%
Average age41.7
Estimated audience size507,507

Audience persona

The typical Back to Nature fan in United States is more female, around 41.7 years old, with strong Patriotism tendencies and a notable affinity for MSN.

Top regions in United States

Top regions ranked by reach for Back to Nature in United States
RegionReachAffinity
New Jersey43,9413.4×
Florida42,4641.24×
Louisiana40,6556.21×
California35,8650.64×
New York33,1471.17×
Illinois31,1851.84×
Texas26,6900.61×
Michigan20,4051.54×
Pennsylvania18,3111.07×
South Carolina16,6822.18×
Georgia13,6350.87×
Kansas11,5952.9×
Virginia10,4810.85×
Ohio9,9080.63×
Minnesota9,3011.28×
North Carolina8,9620.59×
Colorado8,7681.1×
Washington6,7240.66×
Arizona5,9140.57×
Connecticut5,8401.15×
Tennessee5,7410.56×
Massachusetts5,6960.57×
Indiana5,3910.58×
Wisconsin5,3180.7×
Missouri4,9040.6×
Maryland4,8710.56×
Oregon4,6080.79×
Kentucky3,7540.59×
Oklahoma3,6280.64×
Alabama3,1910.45×
Utah2,1520.47×
Arkansas2,0930.5×
Nevada1,9800.4×
Iowa1,9380.46×
South Dakota1,7461.49×
Maine1,5460.85×
New Hampshire1,3840.69×
Mississippi1,2850.31×
Rhode Island1,2660.78×
Idaho1,2250.48×
Hawaii1,0920.5×
Washington, District of Columbia1,0910.72×
Delaware1,0710.76×
Nebraska1,0700.42×
West Virginia1,0610.45×
Alaska1,0590.98×
Montana1,0000.71×
New Mexico9930.39×
Vermont9691.09×
North Dakota8870.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Back to Nature audience
BrandAffinityCategory
MSN5.78×News
Alison Brie15.15×Movies & TV
Albert Einstein14.3×Technology & Electronics
Jane Goodall11.65×Pets & Animals
Hobby Lobby3.2×Home & Garden
Sam Elliott7.6×Movies & TV
Katherine Heigl10.98×Movies & TV
Google Images8.33×Internet & Social Media
Great Clips4.2×Beauty & Wellness
Fox News Channel2×Movies & TV
Michael Keaton11.68×Movies & TV
Czech Republic10.36×Travel & Leisure
Bette Midler13.11×Music & Radio
Lebanon7.92×Travel & Leisure
Kia Sportage13.07×Cars & Mobility
Jane Fonda8.73×Movies & TV
Nature1.88×Home & Garden
Chuck Norris3.74×Movies & TV
Slovenia10×Travel & Leisure
Aldi2.31×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Back to Nature audience
TraitClusterScore
PatriotismCONSERVATISM2.37
SpiritualityBALANCE1.73
Community OrientationOPEN1.72
Pet OwnershipJOY1.44
Family OrientationCONSERVATISM1.44
MindfulnessBALANCE1.42

Worldwide distribution

Worldwide audience distribution share by country for Back to Nature
CountryShare
United States78.1%
Germany4.9%
Netherlands4.0%

See Back to Nature audiences in other countries

More Pet food audiences in United States

Frequently asked questions

How many fans does Back to Nature have in United States?

Back to Nature has an estimated audience of 507,507 people in United States, concentrated in New Jersey and Florida.

What is the gender split and age of Back to Nature fans?

65.3% of Back to Nature fans are female, 34.7% are male, with an average age of 41.7 years.

Which brands do Back to Nature fans like most?

Back to Nature fans show strongest brand affinity for MSN (5.78×), Alison Brie (15.15×), and Albert Einstein (14.3×) over the country average.

Where do Back to Nature fans live in United States?

Back to Nature fans in United States are most concentrated in New Jersey (reach 43,941), Florida (reach 42,464), and Louisiana (reach 40,655). These three regions account for the largest share of the active audience.

What other brands do Back to Nature fans also like?

Beyond Back to Nature itself, the audience over-indexes on Alison Brie (15.15×), Albert Einstein (14.3×), Jane Goodall (11.65×), and Hobby Lobby (3.2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Back to Nature. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.